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"Our brands are committed to delivering an interactive, exciting and efficient shopping experience to all our customers around the world, no matter which channel they choose to use to visit us, from flagship stores to mobile devices," Sir Philip Green, owner of Arcadia Group said. "Global expansion is a key strategic focus for Arcadia, and to do this successfully, we need to make sure the best merchandise assortment is available in each store and channel. We expect Oracle to help us enhance our merchandising strategies to help ensure that we deliver the best possible customer promise every time."

"Our brands are committed to delivering an interactive, exciting and efficient shopping experience to all our customers around the world, no matter which channel they choose to use to visit us, from flagship stores to mobile devices," Sir Philip Green, owner of Arcadia Group said. "Global expansion is a key strategic focus for Arcadia, and to do this successfully, we need to make sure the best merchandise assortment is available in each store and channel. We expect Oracle to help us enhance our merchandising strategies to help ensure that we deliver the best possible customer promise every time."

"Neiman Marcus, Zenni Optical and C. Wonder have recently deployed Oracle solutions to optimize merchandising planning, enhance the online shopping experience and gain insight into customer demand."

Central to making each customer experience better, said Moure, is the company's recent migration to a new e-commerce platform from Oracle Commerce. The Oracle platform provides PureFormulas' marketing team with industry-leading tools to personalize the customer experience through a series of levels, from the awareness of getting a customer on to its site to adding returning customers to its loyalty program, and each step is based on insights gleaned from customer data.

“Organisations need to move from data being this asset that is hidden and processed and managed by one team and make it an asset visible to the entire organisation,” says Yael Cosset, CIO of global customer science company Dunhummby.

Kohl's has redesigned its website and mobile apps, implemented Oracle Corp. systems to handle inventory and pricing, and is testing a new point-of-sale system. It also has rolled out "buy online, pick up in store" options at some stores, and is shipping products from about 800 locations. Eventually, Kohl's may look to integrate its loyalty program with its payments systems. The company has built systems that will take different kinds of payments and integrate with other mobile wallets in the marketplace.

When it was time to upgrade its e-commerce platform, Work 'N Gear wanted a solution that would have lasting impact. CEO Anthony DiPaolo talked to Oracle about his company, their vision and why they chose Oracle to support their e-commerce growth.

When it was time to upgrade its e-commerce platform, Work 'N Gear wanted a solution that would have lasting impact. CEO Anthony DiPaolo talked to Oracle about his company, their vision and why they chose Oracle to support their e-commerce growth.

Erik Andersen, CIO of Lenox: Oracle is making the right investments which gives us a lot of confidence that the platform will keep pace with changes and enhancements

By replacing a third-party search service with Oracle Commerce's integrated search and navigation, Ultra dramatically improved site navigation and search results. The updated site lets consumers easily browse categories and find specific products among the retailer's more than 20,000 items in cosmetics, fragrance, hair care, skincare, body and bath products, and salon styling tools.

For these global consumers convenience and converged commerce is underpinned by mobile. The report found that this is the fastest growing method of shopping in all countries, with 67% of people stating they are using smart-phones and other mobile devices to enhance their shopping experience.

There, an app designed for the stadium by start-up VenueNext, which leverages Oracle's point-of-sales technology for mobile ordering, will let fans order food, drink and merchandise from their seats. VenueNext's smartphone app handles everything from parking to in-seat food delivery and instant replays at Levi's. For the Super Bowl, it has added a celebrity cam, Super Bowl commercials and express pickup of merchandise.

"Lenox re-launched its e-commerce site on Oracle Commerce earlier this year and has used it to tailor search results based on customer history and to suggest complementary items in a specific pattern or place setting. Oracle also helped Lenox shift to a pictorial format for dinnerware, since shoppers often rely on visuals rather than pattern names."

"It is not just on the website that Lenox are seeing the benefits of the E-Commerce solution. The customer service team uses the Oracle console to access data about customers, including their purchase history and their personalised coupons according to their preferences. Customers have a unified experience be it always receiving free shipping for orders over $29 or discounts off holiday ornaments regardless of the channel they use to purchase."

"Today, whether shopping for an item, making reservations, examining a bill, evaluating projects, or viewing medical information, the digital age has brought us to a point where we now expect the ability to make real-time decisions, transact, and customize options at the tap of the screen. In the new service-driven economy, innovative enterprises must focus on two things: taking care of their customers and taking care of their employees," said Bob Weiler, executive vice president, Global Business Units, Oracle.

"Today, whether shopping for an item, making reservations, examining a bill, evaluating projects, or viewing medical information, the digital age has brought us to a point where we now expect the ability to make real-time decisions, transact, and customize options at the tap of the screen. In the new service-driven economy, innovative enterprises must focus on two things: taking care of their customers and taking care of their employees," said Bob Weiler, executive vice president, Global Business Units, Oracle.

Unicoop Florence, the largest cooperative of Italy whose origins date back to 1891, has a long history of customer focus. Not by chance Riccardo Rapi, CIO of Unicoop, says: "Our commitment is to provide the best customer experience possible, achievable goal by improving management processes of the store and warehouse .