"Despite these petabytes of information retailers can easily collect, there's a breakdown at the execution level" says Mike Webster of Oracle Retail.

To help retailers accelerate their design and implementation of an enterprise data warehouse, Oracle today introduced the Oracle® Retail Data Model, a standards-based data model for Oracle Database.

To give Latin American consumers a more sophisticated and faster experience when shopping for shoes online,  Netshoes in 2010 relaunched all of its web stores using an e-commerce platform from Oracle Corp. that features advanced site search and rich media, personalized product recommendations, customer ratings and reviews

The retailer is working with software giant Oracle on what Mr. Sadove called "a substantial multiyear transformation of an investment in systems and technology." Project Evolution will deliver new merchandising, finance and human resources systems and capabilities and … supply us with the modern technology platform to support omnichannel for the future," Mr. Sadove said on a conference call

In fact, in a scorecard published last month by Oracle Corp., 93 percent of C-level executives believe their organizations are losing revenue - as much as 10 percent per year, an average of $50.5 million - by not being able to fully leverage the information they collect. Among retail executives, 30 percent give their organization a "D"or "F" in preparedness to manage the data deluge...

Saks, Inc. is evolving to embrace omni-channel retailing through a series of infrastructure and systems enhancements slated to take place over the next several years. This is a transitional time for the company and these investments will position Saks for the future, allowing it to deliver incremental sales and improve operating margins over time.  To support its omni-channel and IT initiatives, Saks will invest one-third of its $120 million CapEx on Project Evolution, a multi-year transformation of and investment in systems technology with Oracle. Project Evolution will deliver new merchandising, finance and human resources systems and capabilities on an integrated application suite for the entire business.

Saks is working hard to cater to shoppers who are buying both in the stores and online. During a conference call with investors, Saks CEO Steve Sadove talked about how important it is to merge its physical stores with its online business. The company is investing in an ambitious multi-year project with Oracle called "Project Evolution" that will help create a more seamless operation. By 2013, it expects to fulfill online orders from its Saks Fifth Avenue stores.

Meanwhile, Saks is working with Oracle in an ambitious project called Project Evolution that will deliver new computer systems including merchandising and finance. That will help Saks meld its online business with its physical stores. For example, by fall 2013, the company plans to be able to fulfill online orders from its Saks Fifth Avenue stores.

"For retailers to deliver the cross-channel experience customers are demanding, they must not only manage the growing deluge of operational and customer data, but use it to gain actionable insight and equip employees to effectively use that insight immediately," said Mike Webster, senior vice president and general manager, Oracle Retail. "Oracle is helping retailers to turn their data into an asset that connects interactions and optimises operations to drive profitability and support a truly personalized customer experience."

"This helps Oracle serve large data-intensive markets better," says Richard Fichera, a technology analyst at Forrester Research Inc. "Xsigo brings a capability that Oracle lacks and that HP and IBM have," he says. "It brings value for Oracle in being able to offer a complete network infrastructure."

One of the key components of J. C. Penney's next phase includes an Oracle-based technology infrastructure. The system includes a suite of Oracle products, including Oracle Retail Merchandising Operations Management, Oracle Retail Merchandise Planning and Optimization, Oracle Retail Supply Chain Planning and Executive and Oracle Retail Stores...

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