Social Gets Down to Business | STORES.org - 0 views
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Oracle Retail on 01 Mar 12... David Dorf, senior director of technology services for Oracle Retail, says consumers "are so deluged with advertising that they've become numb to it. ... Social is the opposite of interruption-based advertising, and that's a big part of what resonates with today's customer. Social is an opportunity to engage her where she lives."