TOMS, the socially conscious retailer that donates footwear, eye care, and fresh water based on customer purchases of shoes, sunglasses, or coffee has been on a multi-directional expansion path over the past 18 months. Since its adoption of the Oracle Commerce platform in 2013, the retailer has launched e-commerce sites in the Netherlands, France, and Germany, and then migrated its U.K., U.S., and Canada sites to the new platform in 2014. The impressive total: six sites, four languages, and three different currencies.
More than half (56 percent) of consumers worldwide will have the opportunity anywhere and at any time of the day to shop. Also says 61 percent of these consumers that it is important that online stores are easily accessible. These percentages come from the study Evolution of Retailing Experience of Oracle software. In physical stores is 56 percent a pleasant and inspiring environment is important and 62 percent want to see and test products. Nearly ninety percent are very service until quite important while shopping.