Elsewhere in Autonomy's literature is a monkey wrench it hurls directly at Google, with hopes of messing up its gears. Here, the company attacks the value of Google's page ranking technology in the enterprise: "in many cases, the most popular information is also the most relevant. The importance or popularity of a Web page is approximated by counting the number of other pages that are linked to it, and by how frequently those pages are viewed by other users. This works quite well on the Internet but in the enterprise it is doomed to failure. Firstly, there are no native links between information in the enterprise. Secondly, if a user happens to be an expert, perhaps in the field of gallium arsenide laser diodes, there may be no one else interested in the subject, but it is still imperative that they find relevant information."
This is what HP is buying: an opportunity to disrupt Google. If IDOL is every bit the next stage of database evolution that Autonomy makes it out to be, then HP (at least in its executives' own minds) is not surrendering to Google at all, as some consumer publications this morning are suggesting. As HP perceives it, rather than cutting off Google's left arm, it's targeting the gut.