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Roger Black is a publication designer, and Filipe Fortes was the project manager for Microsoft's Windows Presentation Foundation - Silverlight project.  Today he specializes in dynamic layout algorithms written in Open Web JavaScript.  Roger is a reknown publication designer, and describes here the genesis behind TreeSaver.  Fascinating story certain to become a key explanation of how digital media ran away with the print publishing industry.   I'm wondering what kind of authoring tools will evolve that can publish directly into the TS JavaScript templates?   My first inclination would be to adapt OOo Impress.  It has an outline view, a notes editing capability, and provides a decent visual canvas.  The problem is that it's locked into "slides".  Can Impress be unlocked and flowing?  That might work. excerpt:  when Microsoft put together a dynamic page layout for The New York Times Reader, did they know that it was the future? It certainly wasn't the immediate present, since they couldn't pry the WPF visual layer off of Windows, leaving it a single-OS solution. (The Times' Reader later was taken up by Adobe, which at least got it to work on both Mac and PC.) Filipe Fortes, PM on the MS news client project, knew. I'd met him when the group invited me out to Redmond to help design the first templates for the Times. Later I saw him at the 2007 Mix conference in Vegas, and I asked him how to make the dynamic page size idea work multi-platform. He said, "We could do it in HTML."

This is the Dec 2010 interview that totally changed my view of the future of Documents.  Separating content and layout, and then reconstituting is the essence of preparing a publication.  Are documents Web pages?  Are Web sights magazines?   Visually-immersive apps like TreeSaver and Flipboard change everything, as this video demonstrates.  TreeSaver is OpenWeb HTML+.  FlipBoard is iOS platform specific.  Filipe argues why Open Web will win.  Great interview.  Life changing stuff. excerpt: The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. Yesterday Treesaver's Filipe Fortes took me up on my "can the Web be saved" challenge and visited my house to show me what he's been working on for publishers. An open-source JavaScript/HTML5/CSS library of design templates that will help developers at content companies compete with the design aesthetic that Flipboard showed us.