It's Microsoft's Game to Lose with Windows Mobile 7 - PCWorld Business Center - 0 views
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Gary Edwards on 15 Feb 10Good title. Nice to see that some of the tech media are starting to figure this out. It's about time. excerpt: While Microsoft has struggled with its mobile operating system, it still occupies a dominant stake of the server operating system, desktop operating system, business productivity software, messaging, and Web browser markets. Bells and whistles aside, it's hard to argue with the potential of a smartphone platform that can seamlessly tie in with the platforms and tools that businesses rely on. RIM, Apple, Palm, and now Google, all recognize and respect Microsoft's presence in the enterprise. These other mobile platforms realize that integration with Microsoft backend tools--particularly Exchange Server--is imperative to success in the enterprise. No matter how hard they try, though, the solutions are often clumsy or cumbersome, and have a sort of "square peg in the round hole" feel to them. The core appeal of a Microsoft mobile operating system is the inclusion of native tools that naturally integrate with the existing server, desktop, and office productivity environment. Windows Mobile is uniquely suited to deliver a seamless and familiar experience for business professionals. Expecting Microsoft to introduce unique innovations or raise the bar in any way for mobile operating systems is probably a recipe for disappointment. Assuming that Microsoft can at least improve Windows Mobile to the point that Windows Phones are more or less on par with next-generation smartphones like the iPhone or Droid will be enough, though, for Microsoft to get the ship pointed in the right direction and begin to reclaim some of its lost mobile platform market share. Microsoft has a built-in audience and the game is Microsoft's to lose.