Given that personal data constitutes the fuel on which internet companies such as Google and Facebook run, this meant that their exponential growth in the US market was greatly facilitated by that country’s tolerant data-protection laws. Once these companies embarked on global expansion, however, things got stickier. It was clear that the exploitation of personal data that is the core business of these outfits would be more difficult in Europe, especially given that their cloud-computing architectures involved constantly shuttling their users’ data between server farms in different parts of the world.
Since Europe is a big market and millions of its citizens wished to use Facebook et al, the European commission obligingly came up with the “safe harbour” idea, which allowed companies complying with its seven principles to process the personal data of European citizens. The circle having been thus neatly squared, Facebook and friends continued merrily on their progress towards world domination. But then in the summer of 2013, Edward Snowden broke cover and revealed what really goes on in the mysterious world of cloud computing.
At which point, an Austrian Facebook user, one Maximilian Schrems, realising that some or all of the data he had entrusted to Facebook was being transferred from its Irish subsidiary to servers in the United States, lodged a complaint with the Irish data protection commissioner. Schrems argued that, in the light of the Snowden revelations, the law and practice of the United States did not offer sufficient protection against surveillance of the data transferred to that country by the government.
Gary Edwards on 24 Feb 10I left a lengthy comment on this very good article. excerpt: According to the latest study from Juniper Research, the market for cloud-based mobile applications will grow 88% from 2009 to 2014. The market was just over $400 million this past year, says Juniper, but by 2014 it will reach $9.5 billion. Driving this growth will be the adoption of the new web standard HTML5, increased mobile broadband coverage and the need for always-on collaborative services for the enterprise. Cloud Apps in your Pocket Mobile cloud computing is a term that refers to an infrastructure where both the data storage and the data processing happen outside of the mobile device from which an application is launched. To the typical consumer, a cloud-based mobile application looks and feels just like any app purchased or downloaded from a mobile application store like iTunes. However, the app is driven from the "cloud," not from the handheld device itself. There are already a few well-known mobile cloud apps out there including Google's Gmail and Google Voice for iPhone. When launched via iPhone homescreen shortcuts, these apps perform just like any other app on the iPhone, but all of their processing power comes from the cloud. In the future, there will be even more applications like these available, but they won't necessarily be mobilized web sites like those in Google's line-up. Cloud-based mobile apps are perfectly capable of being packaged in a way that allows them to be sold alongside traditional mobile apps in mobile application stores, with no one but the developers any wiser. HTML5 Paves the Way for Mobile Web's Future
