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The Barcelona World Mobility Conference is under way, and Microsoft is making a show of force.  They are hitting with features that support both "Social Network Hubs" (People Hub) and "Productivity Hubs" (Office Hub).  The key to Microsoft's Windows 7 Smartphone success is not that of new and exciting features competitive with Apple and Google smartphones.  No, the key feature that Microsoft owns is that of integration into legacy desktop productivity business systems based on the MSOffice productivity platform, and, more importantly, integration into the emerging Web centered but proprietary Microsoft Business Productivity Platform.  Stay tuned. excerpt on the new Windows 7 feature set:  The Office Hub lets you easily sync your documents between your phone and your PC. Office Hub comes with OneNote, for notetaking, Documents and Sharepoint for presentation collaboration. Users will also have access to an Outlook Mail application which gives similar features, like flagging important e-mails, that you'd find on the desktop version.

Here it comes - the "rich" Web experience based on integrated but proprietary 2010 technologies from Microsoft.  Note the comparative "advantages" listed in this article describing Microsoft SkyDrive, and comparing to Google Docs. excerpt:  Do you use Microsoft Office programs for creating documents and then use Google Docs to edit these documents online or as an offsite backup? Well, now that Office 2010 and Office Web Apps are available under public beta for free, here are some reasons why you should consider uploading documents, presentations and spreadsheets into Office Web Apps via Windows Live SkyDrive in addition to your Google Docs account. 1. Windows Live SkyDrive supports larger files 2. Document formatting is preserved 3. Native OpenXML file formats 4. Public Documents are in the Lifestream 5. Content is not 'lost in translation'  ....... When you upload a document in Office Web Apps, the application will automatically preserve all the data in that document even if a particular feature is not currently supported by the online applications. For instance, if your PowerPoint presentation contains a slide transition (e.g., Vortex) that is not supported in the online version of Office, the feature will be preserved in your presentation even if you upload it on to Office Web Apps via Windows Live SkyDrive. Later, when you download and open that presentation inside PowerPoint, it would be just like the original version. The content is not 'lost in translation' with Office Web Apps. Are you using Google Docs as a Document Backup Service?  Office Web Apps won't just preserve all the original features of your documents but you can also download entire directories of Office documents as a ZIP file with a simple click.

excerpt: "Once upon a time, Microsoft bestrode the software world like a ruthless cartoon villain, gobbling up rivals and defying pleas for restraint from regulators. But the once-impregnable giant has now been humbled: following an acrimonious 10-year anti-trust battle with European regulators, Microsoft on Wednesday finally agreed to open its Windows operating system to rival web browsers in Europe." Great opening line!  But they get the story wrong.  Woefully wrong!  Just the opposite is happening.  Microsoft has moved from the browser Web application to the Web itself.  It's the platform stupid!!! No one understands platform better than Microsoft.  Control the platform's base formats, protocols, interfaces and internal messaging system, and you control all applications, services and devices using that platform.   The problem for Microsoft has been that the Web is a platform used by all, but owned by none.  It's based on open standards that no one owns or controls.  So as the Web evolves into a universal platform for converged communications, content and collaborative computing, Microsoft was facing the one fate every monopolist fears - having to compete on a level playing field! While it took them well over ten years to come up with a counter strategy and effective implementation, Microsoft has finally achieved the impossible.   They have carved out a huge section of the Open Web for their proprietary and exclusive use.