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Gary Edwards

Furious Over End Of Google Reader - Business Insider - 1 views

www.businessinsider.com/er-end-of-google-reader-2013-3

google-reader

shared by Gary Edwards on 16 Mar 13 - No Cached
  • Gary Edwards on 16 Mar 13
     
    "Gary Edwards on Mar 15, 8:25 PM said: There are only three apps i load at boot-up: gMail, gReader, and gWave. Ooops! Google Wave was cancelled over a year ago. Owning the end-users attention at boot-up proved to be an essential factor to the Microsoft monopoly. They built an iron fisted empire out of owning the point of boot-up. So it's very strange to see Google give up the very thing other cloud platform contenders would no doubt kill for. Very strange. Even stranger though is the perception that Google + will somehow now move to center stage? The only reason i use Google+ is because it's easy to point to an article and post a comment from Google Reader to my + circles. Other than that i have no use for +. Nicolas Carr posted an interesting comment on Google's cancellation of gReader yesterday. He tried to argue that there is a difference between "tools" and "platforms", and Google was more interested in building a platform than maintaining "tools" like gReader. So, Google+ is now essential to the Google Platform? Unfortunately, the otherwise brilliant and cosmic insightful Mr. Carr, fails to make that case. Microsoft became a platform when they succeeded in positioning their OS as the essential factor bridging an explosively innovative and rapidly commoditiz'ing Windows hardware reference platform, and, he equally rapid and innovative Windows software application platform. Both software and hardware were being written and developed to the Windows OS, with features doubling and costs being halved at a rate that even Moore's Law envied. Microsoft fully cemented the emerging hardware - OS - application platform with a business productivity environment that necessitated the use of the MS Office suite of servers and apps. That lock on business productivity has yet to be broken. And even though the mighty Google Apps has made some progress convincing businesses to rip-out-and-replace their legacy business productivity systems and re write to the Google Cloud P
Gary Edwards

The Fast Closing Web - Interview With Wired's Chris Anderson - SVW - 0 views

www.siliconvalleywatcher.com/...the_closing_web.php

chris-anderson Open-Web Closed-Web

shared by Gary Edwards on 14 Sep 11 - No Cached
  • Gary Edwards on 14 Sep 11
     
    Is the Open Web Dead?  In this very interesting interview with Wired's Chris Anderson, there is that possibility that Web Apps of the future will be like today's mobility apps; based on carefully controlled and closed platforms that use the Web's reach as transport. excerpt:  I love the web, I hope the web isn't dead, but there is a demonstrable shift in user behavior towards mobile. And mobile brings with it two things: First of all there is a shift towards apps. Mobiles tend to be optimized for apps because of smaller screens ... The other aspect of the web, which was implicit in your question, is the notion of "openness" which is built into the web. And increasingly we see closed platforms that happen to use the web as their transport and display -- sites like Facebook -- which are not open. In the definition we chose, Facebook does not count as the "open web". Your iPad does not count as the "open web," Xbox Live does not count as the "open web". They use the internet as transport and sometimes they use HTML as the display technology and sometimes they render in a browser. By and large, they are not open ecosystems and therefore don't fall into Tim Berners-Lee's original definition of "the web". So I would say there is very much a shift away from the wide-open web to closed platforms. Some of those closed platforms are on mobile, some of them are closed platforms within browsers, but we're definitely seeing a shift -- and frankly it worries me as a consumer but it's a huge opportunity as a producer. So I am conflicted in that respect. I love closed platforms as a way to build a business, but as a consumer I prefer open platforms. That's not hypocrisy, it's wave particle duality if you will, but that's where we are.
Gary Edwards

Mobile Helix Link | Secure enterprise HTML5 Application & Data Platform - 0 views

www.mobilehelix.com

HTML5 Visual-Productivity Cloud-Productivity-Platform Cloud-Computing

shared by Gary Edwards on 21 Jun 13 - No Cached
  • Gary Edwards on 21 Jun 13
     
    Another HTML5 Application Platform for Cloud Computing.  Provides secure data connections to existing business systems and workflows.  Not an Open Web Platform. summary: Mobile Helix is an enterprise application and data security platform provider focused on enabling unrestricted enterprise productivity. We are redefining endpoint computing by evolving and extending existing IT infrastructure and standards rather than reinventing them. At our core are three fundamental principles that are at the center of everything that we do: 1) we are application- and data-centric - we embrace the blurring lines between phones, tablets and laptops, permitting IT to relinquish control of the endpoint device entirely and embrace a bring-your-own-anything policy; 2) we provide unmatched yet unobtrusive security for sensitive corporate data by intelligently securing the data rather than the devices; and 3) simplicity is embedded into the DNA of our products, our designs and our communications. Our solution, Mobile Helix Link, is the industry's first pure HTML5 platform that combines unparalleled data security, a unique HTML5 application development and delivery platform, and breakthrough patent-pending performance enhancement technology. 
Paul Merrell

EFF to Court: Don't Undermine Legal Protections for Online Platforms that Enable Free S... - 0 views

www.eff.org/...e-platforms-enable-free-speech

Communications-Decency-Act litigation news-aggregators EFF

shared by Paul Merrell on 25 Jan 17 - No Cached
  • EFF filed a brief in federal court arguing that a lower court’s ruling jeopardizes the online platforms that make the Internet a robust platform for users’ free speech. The brief, filed in the U.S. Court of Appeals for the Ninth Circuit, argues that 47 U.S.C. § 230, enacted as part of the Communications Decency Act (known simply as “Section 230”) broadly protects online platforms, including review websites, when they aggregate or otherwise edit users’ posts. Generally, Section 230 provides legal immunity for online intermediaries that host or republish speech by protecting them against a range of laws that might otherwise be used to hold them legally responsible for what others say and do. Section 230’s immunity directly led to the development of the platforms everyone uses today, allowing people to upload videos to their favorite platforms such as YouTube, as well as leave reviews on Amazon or Yelp. It also incentivizes the creation of new platforms that can host users’ content, leading to more innovation that enables the robust free speech found online. The lower court’s decision in Consumer Cellular v. ConsumerAffairs.com, however, threatens to undermine the broad protections of Section 230, EFF’s brief argues.
  • In the case, Consumer Cellular alleged, among other things, that ConsumerAffairs.com should be held liable for aggregating negative reviews about its business into a star rating. It also alleged that ConsumerAffairs.com edited or otherwise deleted certain reviews of Consumer Cellular in bad faith. Courts and the text of Section 230, however, plainly allow platforms to edit or aggregate user-generated content into summaries or star ratings without incurring legal liability, EFF’s brief argues. It goes on: “And any function protected by Section 230 remains so regardless of the publisher’s intent.” By allowing Consumer Cellular’s claims against ConsumerAffairs.com to proceed, the lower court seriously undercut Section 230’s legal immunity for online platforms. If the decision is allowed to stand, EFF’s brief argues, then platforms may take steps to further censor or otherwise restrict user content out of fear of being held liable. That outcome, EFF warns, could seriously diminish the Internet’s ability to serve as a diverse forum for free speech. The Internet it is constructed of and depends upon intermediaries. The many varied online intermediary platforms, including Twitter, Reddit, YouTube, and Instagram, all give a single person, with minimal resources, almost anywhere in the world the ability to communicate with the rest of the world. Without intermediaries, that speaker would need technical skill and money that most people lack to disseminate their message. If our legal system fails to robustly protect intermediaries, it fails to protect free speech online.
Gary Edwards

Google's Chrome Browser Sprouts Programming Kit of the Future "Node.js" | Wired Enterpr... - 1 views

www.wired.com/...node-dot-js

Stephen-OGrady Node.JS Joyent Wired

shared by Gary Edwards on 24 Jan 12 - No Cached
  • Gary Edwards on 24 Jan 12
     
    Good article describing Node.js.  The Node.js Summitt is taking place in San Francisco on Jan 24th - 25th.  http://goo.gl/AhZTD I'm wondering if anyone has used Node.js to create real time Cloud ready compound documents?  Replacing MSOffice OLE-ODBC-ActiveX heavy productivity documents, forms and reports with Node.js event widgets, messages and database connections?  I'm thinking along the lines of a Lotus Notes alternative with a Node.js enhanced version of EverNote on the front end, and Node.js-Hadoop productivity platform on the server side? Might have to contact Stephen O'Grady on this.  He is a featured speaker at the conference. excerpt: At first, Chito Manansala (Visa & Sabre) built his Internet transaction processing systems using the venerable Java programming language. But he has since dropped Java and switched to what is widely regarded as The Next Big Thing among Silicon Valley developers. He switched to Node. Node is short for Node.js, a new-age programming platform based on a software engine at the heart of Google's Chrome browser. But it's not a browser technology. It's meant to help build software that sits on a distant server somewhere, feeding an application to your PC or smartphone, and it's particularly suited to systems like the one Chito Manansala is building - systems that juggle scads of information streaming to and from other sources. In other words, it's suited to the modern internet. Two years ago, Node was just another open source project. But it has since grown into the development platform of the moment. At Yahoo!, Node underpins "Manhattan," a fledgling online service for building and hosting mobile applications. Microsoft is offering Node atop Windows Azure, its online service for building and hosting a much beefier breed of business application. And Sabre is just one of a host of big names using the open source platform to erect applications on their own servers. Node is based on the Javascript engine at th
Gary Edwards

How To Win The Cloud Wars - Forbes - 0 views

www.forbes.com/...how-to-win-the-cloud-wars

Cloud-Computing

shared by Gary Edwards on 19 Sep 12 - No Cached
  • Gary Edwards on 19 Sep 12
     
    Byron Deeter is right, but perhaps he's holding back on his reasoning.  Silicon Valley is all about platform, and platform plays only come about once every ten to twenty years.  They come like great waves of change, not replacing the previous waves as much as taking away and running with the future.   Cloud Computing is the fourth great wave.  It will replace the PC and Network Computing waves as the future.  It is the target of all developers and entrepreneurs.   The four great waves are mainframe, workstation, pc and networked pc, and the Internet.  Cloud Computing takes the Internet to such a high level of functionality that it will now replace the pc-netwroking wave.  It's going to be enormous.  Especially as enterprises move their business productivity and data / content apps from the desktop/workgroup to the Cloud.  Enormous. The key was the perfect storm of 2008, where mobility (iPhone) converged with the standardization of tagged PDF, which converged with the Cloud Computing application and data model, which all happened at the time of the great financial collapse.   The financial collapase of 2008 caused a tectonic shift in productivity.  Survival meant doing more with less.  Particularly less labor since cost of labor was and continues to be a great uncertainty.  But that's also the definition of productivity and automation.  To survive, companies were compelled to reduce labor and invest in software/hardware systems based productivity.  The great leap to a new platform had it's fuel; survival. Social applications and services are just the simplest manifestation of productivity through managed connectivity in the Cloud.  Wait until this new breed of productivity reaches business apps!  The platform wars have begun, and it's for all the marbles. One last thought.  The Internet was always going to win as the next computing platform wave.  It's the first time communications have been combined and integrated into content, and vast dat
Gary Edwards

Two Microsofts: Mulling an alternate reality | ZDNet - 0 views

www.zdnet.com/n-alternate-reality-7000016916

Microsoft microsoft-monopoly Judge-Thomas-Penfield-Jackson

shared by Gary Edwards on 19 Jun 13 - No Cached
  • Judge Jackson had it right. And the Court of Appeals? Not so much
  • Judge Jackson is an American hero and news of his passing thumped me hard. His ruling against Microsoft and the subsequent overturn of that ruling resulted, IMHO, in two extraordinary directions that changed the world. Sure the what-if game is interesting, but the reality itself is stunning enough. Of course, Judge Jackson sought to break the monopoly. The US Court of Appeals overturn resulted in the monopoly remaining intact, but the Internet remaining free and open. Judge Jackson's breakup plan had a good shot at achieving both a breakup of the monopoly and, a free and open Internet. I admit though that at the time I did not favor the Judge's plan. And i actually did submit a proposal based on Microsoft having to both support the WiNE project, and, provide a complete port to WiNE to any software provider requesting a port. I wanted to break the monopolist's hold on the Windows Productivity Environment and the hundreds of millions of investment dollars and time that had been spent on application development forever trapped on that platform. For me, it was the productivity platform that had to be broken.
  • I assume the good Judge thought that separating the Windows OS from Microsoft Office / Applications would force the OS to open up the secret API's even as the OS continued to evolve. Maybe. But a full disclosure of the API's coupled with the community service "port to WiNE" requirement might have sped up the process. Incredibly, the "Undocumented Windows Secrets" industry continues to thrive, and the legendary Andrew Schulman's number is still at the top of Silicon Valley legal profession speed dials. http://goo.gl/0UGe8 Oh well. The Court of Appeals stopped the breakup, leaving the Windows Productivity Platform intact. Microsoft continues to own the "client" in "Client/Server" computing. Although Microsoft was temporarily stopped from leveraging their desktop monopoly to an iron fisted control and dominance of the Internet, I think what were watching today with the Cloud is Judge Jackson's worst nightmare. And mine too. A great transition is now underway, as businesses and enterprises begin the move from legacy client/server business systems and processes to a newly emerging Cloud Productivity Platform. In this great transition, Microsoft holds an inside straight. They have all the aces because they own the legacy desktop productivity platform, and can control the transition to the Cloud. No doubt this transition is going to happen. And it will severely disrupt and change Microsoft's profit formula. But if the Redmond reprobate can provide a "value added" transition of legacy business systems and processes, and direct these new systems to the Microsoft Cloud, the profits will be immense.
  • ...1 more annotation...
  • Judge Jackson sought to break the ability of Microsoft to "leverage" their existing monopoly into the Internet and his plan was overturned and replaced by one based on judicial oversight. Microsoft got a slap on the wrist from the Court of Appeals, but were wailed on with lawsuits from the hundreds of parties injured by their rampant criminality. Some put the price of that criminality as high as $14 Billion in settlements. Plus, the shareholders forced Chairman Bill to resign. At the end of the day though, Chairman Bill was right. Keeping the monopoly intact was worth whatever penalty Microsoft was forced to pay. He knew that even the judicial over-site would end one day. Which it did. And now his company is ready to go for it all by leveraging and controlling the great productivity transition. No business wants to be hostage to a cold heart'd monopolist. But there is huge difference between a non-disruptive and cost effective, process-by-process value-added transition to a Cloud Productivity Platform, and, the very disruptive and costly "rip-out-and-replace" transition offered by Google, ZOHO, Box, SalesForce and other Cloud Productivity contenders. Microsoft, and only Microsoft, can offer the value-added transition path. If they get the Cloud even halfway right, they will own business productivity far into the future. Rest in Peace Judge Jackson. Your efforts were heroic and will be remembered as such. ~ge~
  • Gary Edwards on 19 Jun 13
     
    Comments on the latest SVN article mulling the effects of Judge Thomas Penfield Jackson's anti trust ruling and proposed break up of Microsoft. comment: "Chinese Wall" Ummm, there was a Chinese Wall between Microsoft Os and the MS Applciations layer. At least that's what Chairman Bill promised developers at a 1990 OS/2-Windows Conference I attended. It was a developers luncheon, hosted by Microsoft, with Chairman Bill speaking to about 40 developers with applications designed to run on the then soon to be released Windows 3.0. In his remarks, the Chairman described his vision of commoditizing the personal computer market through an open hardware-reference platform on the one side of the Windows OS, and provisioning an open application developers layer on the other using open and totally transparent API's. Of course the question came up concerning the obvious advantage Microsoft applications would have. Chairman Bill answered the question by describing the Chinese Wall that existed between Microsoft's OS and Apps develop departments. He promised that OS API's would be developed privately and separate from the Apps department, and publicly disclosed to ALL developers at the same time. Oh yeah. There was lots of anti IBM - evil empire stuff too :) Of course we now know this was a line of crap. Microsoft Apps was discovered to have been using undocumented and secret Window API's. http://goo.gl/0UGe8. Microsoft Apps had a distinct advantage over the competition, and eventually the entire Windows Productivity Platform became dependent on the MSOffice core. The company I worked for back then, Pyramid Data, had the first Contact Management application for Windows; PowerLeads. Every Friday night we would release bug fixes and improvements using Wildcat BBS. By Monday morning we would be slammed with calls from users complaining that they had downloaded the Friday night patch, and now some other application would not load or function properly. Eventually we tracked th
Gary Edwards

Strobe Launches Game-Changing HTML5 App Platform | TechCrunch - 1 views

techcrunch.com/...me-changing-html5-app-platform

Strobe Charles-Jolley SproutCore Ruby-on-Rails

shared by Gary Edwards on 02 Sep 11 - No Cached
  • Gary Edwards on 02 Sep 11
     
    Today, Strobe Inc. is launching a new platform that helps developers build HTML5-based Web applications for desktops, smartphones and tablets, and centrally manage them from a single interface. The launch is a major leap forward in HTML5 app development. From one interface, teams can manage code (both test code and production code), configure the app's deployment across platforms (Web, Android, iOS, etc.), add additional services (social, push notifications, authentication, etc.), and even track analytics within an easy-to-use dashboard. In short, it's a comprehensive platform that makes building apps with Web technologies, like HTML5 and JavaScript, not just possible, but easy, straightforward and fast. The company was co-founded by Ruby on Rails Core Team member Carl Lerche, Ruby on Rails, jQuery and SproutCore Core team member Yehuda Katz, and Charles Jolley, formerly the JavaScript Frameworks Manager for Apple. At Apple, Jolley worked on Apple's Web products like MobileMe and iCloud. He's also the creator of the open source JavaScript framework, SproutCore, which powered Apple's Web services and is now a key part of the Strobe platform. In addition to SproutCore, Strobe also uses PhoneGap, the popular HTML5 app platform. PhoneGap lets developers author apps using Web technologies then deliver them in a native wrapper to the iTunes App Store, Android Marketplace and other app stores. It also happens to integrate nicely with SproutCore.
Gary Edwards

FeedHenry Secures $9M Funding Led By Intel Capital To Feed Boom in Mobile Enterprise | ... - 0 views

techcrunch.com/...feed-boom-in-mobile-enterprise

FeedHenry Mobile-Application-Platform Integrated-Cloud BaaS

shared by Gary Edwards on 02 May 13 - No Cached
  • Gary Edwards on 02 May 13
     
    FeedHenry provides a cloud Mobile Application Platform that simplifies the development, integration, deployment and management of secure mobile apps for business. This mobile platform-as-a-service (PaaS) allows apps to be developed in HTML5, JavaScript, and CSS and deployed to multiple mobile devices from a single code base. The node.js backend service offers a complete range of APIs designed to simplify and secure the connectivity of mobile apps to backend and third party systems. The platform can be deployed to private, public or hybrid clouds. FeedHenry's PaaS offers developers speed of development, instant scalability, device and cloud independence, and the ability to easily integrate to backend information. ................................ If, say, a company uses both Sharepoint and Salesforce inside a mobile app, to get that data into one app they need multiple levels of API integration. Because of the enormous boom in mobile and tablet apps, so-called 'back-end as a service' (BaaS) platforms like FeedHenry - which solve these problems - are hugely expanding. Thus, today FeedHenry has secured $9M (€7M) in a funding round led by Intel Capital, alongside a "seven figure" investment from existing investor Kernel Capital. Other existing investors VMware Inc., Enterprise Ireland and private investors also participated and were joined by new investment from ACT Venture Capital. The funds will be used on an international roll out. FeedHenry's mobile application platform - built between Ireland and the U.S. - helps businesses build mobile apps that integrate securely to their business through the cloud. This is a competitive market that includes StackMob, Usergrid, Appcelerator, Sencha.io, Applicasa ,Parse, CloudMine , CloudyRec , iKnode, yorAPI, Buddy and ScottyApp.
Gary Edwards

Eucalyptus open-sources the cloud (Q&A) | The Open Road - CNET News - 0 views

news.cnet.com/8301-13505_3-10415578-16.html

matt-asay eucalyptus cloud-computing open-source OSS openweb web-app-platform

shared by Gary Edwards on 29 Dec 09 - Cached
  • The ideal customer is one with an IT organization that is tasked with supporting a heterogeneous set of user groups (each with its own technology needs, business logic, policies, etc.) using infrastructure that it must maintain across different phases of the technology lifecycle. There are two prevalent usage models that we observe regularly. The first is as a development and testing platform for applications that, ultimately, will be deployed in a public cloud. It is often easier, faster, and cheaper to use locally sited resources to develop and debug an application (particularly one that is designed to operate at scale) prior to its operational deployment in an externally hosted environment. The virtualization of machines makes cross-platform configuration easier to achieve and Eucalyptus' API compatibility makes the transition between on-premise resources and the public clouds simple. The second model is as an operational hybrid. It is possible to run the same image simultaneously both on-premise using Eucalyptus and in a public cloud thereby providing a way to augment local resources with those rented from a provider without modification to the application. For whom is this relevant technology today? Who are your customers? Wolski: We are seeing tremendous interest in several verticals. Banking/finance, big pharma, manufacturing, gaming, and the service provider market have been the early adopters to deploy and experiment with the Eucalyptus technology.
  • Eucalyptus is designed to be able to compose multiple technology platforms into a single "universal" cloud platform that exposes a common API, but that can at the same time support separate APIs for the individual technologies. Moreover, it is possible to export some of the specific and unique features of each technology through the common API as "quality-of-service" attributes.
  • Gary Edwards on 29 Dec 09
     
    Eucalyptus, an open-source platform that implements "infrastructure as a service" (IaaS) style cloud computing, aims to take open source front and center in the cloud-computing craze. The project, founded by academics at the University of California at Santa Barbara, is now a Benchmark-funded company with an ambitious goal: become the universal cloud platform that everyone from Amazon to Microsoft to Red Hat to VMware ties into. [Eucalyptus] is architected to be compatible with such a wide variety of commonly installed data center technologies, [and hence] provides an easy and low-risk way of building private (i.e. on-premise or internal) clouds...Thus data center operators choosing Eucalyptus are assured of compatibility with the emerging application development and operational cloud ecosystem while attaining the security and IT investment amortization levels they desire without the "fear" of being locked into a single public cloud platform.
Gary Edwards

Andreessen Horowitz & the Meteor investment - 0 views

a16z.com

VC venture-capital Andreessen-Horowitz

shared by Gary Edwards on 25 Jul 12 - Cached
  • Gary Edwards on 25 Jul 12
     
    Web site for Andreessen Horowitz VC. List of blogs for general partners. The reason for linking into a16z is the $11.2 Million they invested in Meteor! Meteor is awesome. My guess is that Meteor will provide a very effective Cloud platform to replace or extend the Windows Client/Server business productivity platform. Many VC watchers are wondering if a16z can recover the investment? Say what? IMHO this is for all the marbles. Platform is everything, and Cloud Computing is certain to replace Client/Server over time. Meteor just move that time frame from a future uncertainty to NOW. The Windows Productivity Platform has dominated Client/Server computing since the introduction of Windows 4 WorkGroups (v3.11) in 1992. Key technologies that followed or were included in v3.11 were DDE, OLE, MAPI, ODBC, ActiveX, and Visual Basic scripting - to name but a few. Meteor is an open source platform that hits these technologies directly with an approach that truly improves the complicated development of all Cloud based Web Apps - including the sacred Microsoft Cow herd of client/server business productivity apps. Meteor nails OLE and ODBC like nothing i've ever seen before. Very dramatic stuff. Maybe they are nailing shut the Redmond coffin in the process - making that $11.2 Mill a drop in the bucket considering the opportunity Meteor has cracked open. The iron grip Microsoft has on business productivity is so tight and so far reaching that one could easily say that Windows is the client in Client/Server. But it took years to build that empire. With this investment, Meteor could do it in months. Compound documents are the fuel in Windows business productivity and office automation systems. Tear apart a compound document, and you'll find embedded logic for OLE and ODBC. Sure, it's brittle, costly to develop, costly to maintain, and a bear to distribute. Tear apart a Meteor productivity service and you'll find the same kind of OLE-ODBC-Script
Gary Edwards

A Humbled Microsoft Opens Windows to Rivals - TIME - 1 views

www.time.com/...0,8599,1948381-1,00.html

ge Open-Web Open-Web-Ecosystem BPOS browsers microsoft-monopoly

shared by Gary Edwards on 17 Dec 09 - Cached
  • Gary Edwards on 17 Dec 09
     
    excerpt: "Once upon a time, Microsoft bestrode the software world like a ruthless cartoon villain, gobbling up rivals and defying pleas for restraint from regulators. But the once-impregnable giant has now been humbled: following an acrimonious 10-year anti-trust battle with European regulators, Microsoft on Wednesday finally agreed to open its Windows operating system to rival web browsers in Europe." Great opening line!  But they get the story wrong.  Woefully wrong!  Just the opposite is happening.  Microsoft has moved from the browser Web application to the Web itself.  It's the platform stupid!!! No one understands platform better than Microsoft.  Control the platform's base formats, protocols, interfaces and internal messaging system, and you control all applications, services and devices using that platform.   The problem for Microsoft has been that the Web is a platform used by all, but owned by none.  It's based on open standards that no one owns or controls.  So as the Web evolves into a universal platform for converged communications, content and collaborative computing, Microsoft was facing the one fate every monopolist fears - having to compete on a level playing field! While it took them well over ten years to come up with a counter strategy and effective implementation, Microsoft has finally achieved the impossible.   They have carved out a huge section of the Open Web for their proprietary and exclusive use.  
Gary Edwards

I, Cringely » Blog Archive » iCloud's real purpose: kill Windows - Cringely o... - 0 views

www.cringely.com/...eal-purpose-is-to-kill-windows

iCloud cloud-computing iCringely

shared by Gary Edwards on 07 Jun 11 - No Cached
  • Gary Edwards on 07 Jun 11
     
    I'm not convinced that iCloud will eliminate Windows, MAC and Linux desktops.  I've been using DropBox, SyncDocs, Live.com while testing a number of backup-store-synch-share file services. IMHO, it's all about the apps that act on your data.  And these can come from the desktop, the Browser, or the device.  The best app platform for Cloud hosted data seems to be moving towards HTML5-JS.  Not Win32, .NET, C#, Java or Cocoa (iOS).  And Google clearly has he best platform of integrated services and API's.  They are best positioned to win the Cloud Wars if HTM5-JS and Native Client can close the deal on Cloud apps.  IMHO. excerpt: Apple's announcements yesterday about OS X 10.7 pricing (cheap), upgrading (easy), iOS 5, and iCloud storage, syncing, and media service can all be viewed as increasing ease of use, but from the perspective of Apple CEO Steve Jobs they perform an even more vital function - killing Microsoft. Here is the money line from Jobs yesterday: "We're going to demote the PC and the Mac to just be a device - just like an iPad, an iPhone or an iPod Touch. We're going to move the hub of your digital life to the cloud." Just like they used to say at Sun Microsystems, the network is the computer. Or we could go even further and say our data is the computer. This redefines digital incumbency. The incumbent platform today is Windows because it is in Windows machines that nearly all of our data and our ability to use that data have been trapped. But the Apple announcement changes all that. Suddenly the competition isn't about platforms at all, but about data, with that data being crunched on a variety of platforms through the use of cheap downloaded apps.
Gary Edwards

How Google's Ecosystem Changes Everything | BNET Technology Blog | BNET - 0 views

industry.bnet.com/...s-ecosystem-changes-everything

Web-Productivity-Environment Open-Web MS-Web MSOffice-ecosystem Open-Web-Ecosystem Open-Web-Productivity

shared by Gary Edwards on 09 Oct 09 - Cached
  • Gary Edwards on 09 Oct 09
     
    Michael Hickins separates the platform forest from the application trees, putting the focus of the future where it belongs - the movement of the legacy MSOffice Productivity Environment to the Web.  The only question will be which Web?  The Open Web?  Or the MS-Web? excerpt:  Microsoft and Apple have leveraged a particular dominant proprietary platform (Windows/Office in one case, the iPhone/iTunes duopoly in the other) to turn every other vendor into a bit player; and by allowing other vendors to sell products or services that integrate with theirs, they offer just enough incentives for the others to play along. Google is also leveraging a dominant platform (in this case, the Web, the largest platform there is) just as relentlessly as Microsoft and Apple have done, but with an open source philosophy that encourages others to compete. The ecosystem includes everything from a development platform to application suites, but its strength emanates from a basic understanding of what it takes to dominate technology: you have to control what former Open Document Foundation director Gary Edwards calls the "point of assembly" - that crucial spot where end users have to come in order to save, share and retrieve their documents - the final work product that all this technology is meant to help create. What Google is in the process of doing is moving that point of assembly from the desktop, where Microsoft and Apple rule, to the Web, where Google is king.
Gary Edwards

Topix Weblog: The Secret Source of Google's Power - 1 views

blog.topix.com/...000016.html

google platform

shared by Gary Edwards on 20 Apr 10 - Cached
  • Gary Edwards on 20 Apr 10
     
    Incredible.  Despite the title.  It's the platform stupid! excerpt: Much is being written about Gmail, Google's new free webmail system. There's something deeper to learn about Google from this product than the initial reaction to the product features, however. Ignore for a moment the observations about Google leapfrogging their competitors with more user value and a new feature or two. Or Google diversifying away from search into other applications; they've been doing that for a while. Or the privacy red herring. No, the story is about seemingly incremental features that are actually massively expensive for others to match, and the platform that Google is building which makes it cheaper and easier for them to develop and run web-scale applications than anyone else. I've written before about Google's snippet service, which required that they store the entire web in RAM. All so they could generate a slightly better page excerpt than other search engines. Google has taken the last 10 years of systems software research out of university labs, and built their own proprietary, production quality system. What is this platform that Google is building? It's a distributed computing platform that can manage web-scale datasets on 100,000 node server clusters. It includes a petabyte, distributed, fault tolerant filesystem, distributed RPC code, probably network shared memory and process migration. And a datacenter management system which lets a handful of ops engineers effectively run 100,000 servers. Any of these projects could be the sole focus of a startup.
Gary Edwards

HTML5 Will Transform Mobile Business Intelligence and CRM - 0 views

www.enterpriseappstoday.com/...business-intelligence-crm.html

HTML5 OpenWeb OpenWeb-Productivity-Platform Cloud-Productivity-Platform Cloud-Compound-Document

shared by Gary Edwards on 18 Oct 11 - No Cached
  • "HTML5 is a big push forward, especially considering how it handles different media as well as cross-device portability," said Tiemo Winterkamp, senior vice president of global marketing at business intelligence (BI) vendor arcplan
  • one big benefit of HTML5 is that browsers will be able to integrate additional content like multimedia, mail and RIA with enhanced rendering capabilities. And plans have been made to allow future HTML5 browsers to securely access sensor and touch information, which makes HTML5 a viable alternative to native application development for such functions.
    • Gary Edwards
      Gary Edwards on 18 Oct 11
       
      The browser becomes the compound document container, but HTML5 is clearly the document format.  Any application or Office Suite capable of creating HTML5 documents, or connecting, linking and embedding information and application services in another apps HTML5 document would be cloud productivity platform ready.  Similar to a local Windows workgroup, the database and transaction processing servers can be in the cloud, connecting to browser based apps and interfaces where the essence of the new compound document is created or interactively expressed.  Kind of cool having GPS built into the information stream instead of having to type in a zip code, and refreshing a legacy compound document or compound chart.
  • With HTML5, nearly every piece of internet content we can envision today will be able to be coded in HTML, Javascript and Cascading Style Sheets (CSS), and therefore automatically portable to all environments and browsers supporting HTML5.
  • ...1 more annotation...
  • "This approach is very attractive for BI vendors who aim to provide business critical information anywhere, anytime and on any device," said Winterkamp. "The result is an attractive, multi-functional user interface with as little design and deployment effort as possible. And more importantly, you only need to develop these apps once for all devices."
  • Gary Edwards on 18 Oct 11
     
    Good article on the increasing use of HTML5 for business apps.  The focus is on mobile devices, even though HTML5 clearly targets anything capable of running a WebKit class browser.  The article also demonstrates, albeit unwittingly, the use of HTML5 as a cloud platform "Compound Document" model.  Something far more important than the comparatively limited focus of BI and CRM mobility apps.   A Cloud Producitvity Platform will replace the legacy Desktop Productivity Platform anchored on Microsoft's Windows-MSOffice workgroup networking.  Just as Compound Documents were the fuel of desktop productivity apps and services, a new breed of compound documents will fuel cloud productivity based workgroups.  The article even demonstrates the basics of embedding charts, interactive feeds, media  and database streams in HTML5 document interfaces.  Still missing real time messaging between apps, but clearly the HTML5 cloud compound document model has arrived. excerpt: HTML5 will lead to richer mobile BI and CRM apps that can be used across browsers and devices. HTML has evolved considerably since it was first mapped out by Tim Berners-Lee more than 20 years ago. Now we're up to HTML 5.0, which could have a significant effect on the business intelligence and CRM landscape.
Gary Edwards

Your Open Web, documented · WebPlatform.org - 0 views

www.webplatform.org

HTML5

shared by Gary Edwards on 29 Apr 13 - No Cached
  • Gary Edwards on 29 Apr 13
     
    "Your Open Web, documented. Opening the Web Platform We are an open community of developers building resources for a better web, regardless of brand, browser or platform. Anyone can contribute and each person who does makes us stronger. Together we can continue to drive innovation on the Web to serve the greater good. It starts here, with you. Hot topics HTML5CSSCANVASWEBGLSVGTRANSFORMSVIDEOAUDIOANIMATIONSMEDIA QUERIESINDEXEDDBFILE API Web Platform Stewards WebPlatform.org is convened by W3C and is made possible by the support of the Web Platform stewards. "
Gary Edwards

Cloud file-sharing for enterprise users - 1 views

www.computerweekly.com/...e-sharing-for-enterprise-users

SurDoc Sync-Share-Store sync-share-store-collaboration DropBox

shared by Gary Edwards on 30 Aug 13 - No Cached
  • Gary Edwards on 30 Aug 13
     
    Quick review of different sync-share-store services, starting with DropBox and ending with three Open Source services. Very interesting. Things have progressed since I last worked on the SurDocs project for Sursen. No mention in this review of file formats, conversion or viewing issues. I do know that CrocoDoc is used by near every sync-share-store service to convert documents to either pdf or html formats for viewing. No servie however has been able to hit the "native document" sweet spot. Not even SurDocs - which was the whole purpose behind the project!!! "Native Documents" means that the document is in it's native / original application format. That format is needed for the round tripping and reloading of the document. Although most sync-share-store services work with MSOffice OXML formatted documents, only Microsoft provides a true "native" format viewer (Office 365). Office 365 enables direct edit, view and collaboration on native documents. Which is an enormous advantage given that conversion of any sort is guaranteed to "break" a native document and disrupt any related business processes or round tripping need. It was here that SurDoc was to provide a break-through technology. Sadly, we're still waiting :( excerpt: The availability of cheap, easy-to-use and accessible cloud file-sharing services means users have more freedom and choice than ever before. Dropbox pioneered simplicity and ease of use, and so quickly picked up users inside the enterprise. Similar services have followed Dropbox's lead and now there are dozens, including well-known ones such as Google Drive, SkyDrive and Ubuntu One. cloud.jpg Valdis Filks , research director at analyst firm Gartner explained the appeal of cloud file-sharing services. Filks said: "Enterprise employees use Dropbox and Google because they are consumer products that are simple to use, can be purchased without officially requesting new infrastructure or budget expenditure, and can be installed qu
  • Paul Merrell on 11 Sep 13
     
    Odd that the reporter mentions the importance of security near the top of the article but gives that topic such short shrift in his evaluation of the services. For example, "secured by 256-bit AES encryption" is meaningless without discussing other factors such as: [i] who creates the encryption keys and on which side of the server/client divide; and [ii] the service's ability to decrypt the customer's content. Encrypt/decryt must be done on the client side using unique keys that are unknown to the service, else security is broken and if the service does business in the U.S. or any of its territories or possessions, it is subject to gagged orders to turn over the decrypted customer information. My wisdom so far is to avoid file sync services to the extent you can, boycott U.S. services until the spy agencies are encaged, and reward services that provide good security from nations with more respect for digital privacy, to give U.S.-based services an incentive to lobby *effectively* on behalf of their customer's privacy in Congress. The proof that they are not doing so is the complete absence of bills in Congress that would deal effectively with the abuse by U.S. spy agencies. From that standpoint, the Switzerland-based http://wuala.com/ file sync service is looking pretty good so far. I'm using it.
Gary Edwards

http://www.sdtimes.com/lgp/images/wp/What's%20next%20for%20HTML5.pdf - 0 views

www.sdtimes.com/...hat's%20next%20for%20HTML5.pdf

HTML5 Visual-Productivity Visual-Documents Cloud-Computing

shared by Gary Edwards on 01 Oct 13 - No Cached
  • Gary Edwards on 01 Oct 13
     
    White paper from Intel discusses HTML5 and the future of computing. Intro: Computer programmers have been grappling with cross-platform issues since there was a second platform. Since then, the number of issues has rapidly increased. Today's developers can target at least four operating systems (plus their fragments), running on devices with all shapes, sizes, resolutions, persistence levels, input methods, carrier networks, connection speeds and states, UI conventions, app stores, deployment and update mechanisms, and on and on. Many of the world's developers once looked to Java* as the shining knight of cross-platform development. Indeed, the structured language of Sun* (and now Oracle) continues to solve many cross-platform issues. But it also introduces obstacles, not the least of which is a class structure that heavily burdens even the tiniest of program functions. Java's heft grew still more burdensome as developers turned to the browser for app delivery; Java applets are black boxes that are as opaque to the browser as the language is closed to the developer (with all due deference to the JCP). Around the same time Java was fuelling the browser wars, a like-named interpreted language was beginning to emerge. First called Mocha, later LiveScript, and finally JavaScript*, the language proved more useful than Java in some ways because it could interact with the browser and control content display using HTML's cascading style sheets (CSS). JavaScript support soon became standard in every browser. It is now the programming language of HTML5, which is currently being considered by the World Wide Web Consortium as the next markup-language standard. To better understand HTML5-why it is where it is and where it's going- Intel® Software Adrenaline turned to Moh Haghighat, a senior principal engineer in the Developer Products Division of Intel's Software and Services Group. Moh was the technical lead from Intel's side on the first JavaScript
Gary Edwards

XML Production Workflows? Start with the Web and XHTML - 1 views

quod.lib.umich.edu/...n-workflows-start-with-the-web

OpenWeb XML XHTML-CSS HTML5-CSS3-JavaScript IDML

shared by Gary Edwards on 01 Nov 13 - No Cached
  • Challenges: Some Ugly Truths The challenges of building—and living with—an XML workflow are clear enough. The return on investment is a long-term proposition. Regardless of the benefits XML may provide, the starting reality is that it represents a very different way of doing things than the one we are familiar with. The Word Processing and Desktop Publishing paradigm, based on the promise of onscreen, WYSIWYG layout, is so dominant as to be practically inescapable. It has proven really hard to get from here to there, no matter how attractive XML might be on paper. A considerable amount of organizational effort and labour must be expended up front in order to realize the benefits. This is why XML is often referred to as an “investment”: you sink a bunch of time and money up front, and realize the benefits—greater flexibility, multiple output options, searching and indexing, and general futureproofing—later, over the long haul. It is not a short-term return proposition. And, of course, the returns you are able to realize from your XML investment are commensurate with what you put in up front: fine-grained, semantically rich tagging is going to give you more potential for searchability and recombination than a looser, more general-purpose approach, but it sure costs more. For instance, the Text Encoding Initiative (TEI) is the grand example of pouring enormous amounts of energy into the up-front tagging, with a very open-ended set of possibilities down the line. TEI helpfully defines a level to which most of us do not have to aspire.[5] But understanding this on a theoretical level is only part of the challenge. There are many practical issues that must be addressed. Software and labour are two of the most critical. How do you get the content into XML in the first place? Unfortunately, despite two decades of people doing SGML and XML, this remains an ugly question.
  • Practical Challenges In 2009, there is still no truly likeable—let alone standard—editing and authoring software for XML. For many (myself included), the high-water mark here was Adobe’s FrameMaker, substantially developed by the late 1990s. With no substantial market for it, it is relegated today mostly to the tech writing industry, unavailable for the Mac, and just far enough afield from the kinds of tools we use today that its adoption represents a significant hurdle. And FrameMaker was the best of the breed; most of the other software in decent circulation are programmers’ tools—the sort of things that, as Michael Tamblyn pointed out, encourage editors to drink at their desks. The labour question represents a stumbling block as well. The skill-sets and mind-sets that effective XML editors need have limited overlap with those needed by literary and more traditional production editors. The need to think of documents as machine-readable databases is not something that comes naturally to folks steeped in literary culture. In combination with the sheer time and effort that rich tagging requires, many publishers simply outsource the tagging to India, drawing a division of labour that spans oceans, to put it mildly. Once you have XML content, then what do you do with it? How do you produce books from it? Presumably, you need to be able to produce print output as well as digital formats. But while the latter are new enough to be generally XML-friendly (e-book formats being largely XML based, for instance), there aren’t any straightforward, standard ways of moving XML content into the kind of print production environments we are used to seeing. This isn’t to say that there aren’t ways of getting print—even very high-quality print—output from XML, just that most of them involve replacing your prepress staff with Java programmers.
  • Why does this have to be so hard? It’s not that XML is new, or immature, or untested. Remember that the basics have been around, and in production, since the early 1980s at least. But we have to take account of a substantial and long-running cultural disconnect between traditional editorial and production processes (the ones most of us know intimately) and the ways computing people have approached things. Interestingly, this cultural divide looked rather different in the 1970s, when publishers were looking at how to move to digital typesetting. Back then, printers and software developers could speak the same language. But that was before the ascendancy of the Desktop Publishing paradigm, which computerized the publishing industry while at the same time isolating it culturally. Those of us who learned how to do things the Quark way or the Adobe way had little in common with people who programmed databases or document-management systems. Desktop publishing technology isolated us in a smooth, self-contained universe of toolbars, grid lines, and laser proofs. So, now that the reasons to get with this program, XML, loom large, how can we bridge this long-standing divide?
  • ...44 more annotations...
  • Using the Web as a Production Platform The answer, I think, is right in front of you. The bridge is the Web, a technology and platform that is fundamentally based on XML, and which many publishers are by now comfortably familiar with. Perhaps not entirely comfortably, but at least most publishers are already working with the Web; they already either know or have on staff people who understand it and can work with it. The foundation of our argument is this: rather than looking at jumping to XML in its full, industrial complexity, which seems to be what the O'Reilly-backed StartWithXML initiative[6] is suggesting, publishers instead leverage existing tools and technologies—starting with the Web—as a means of getting XML workflows in place. This means making small investments and working with known tools rather than spending tens of thousands of dollars on XML software and rarefied consultants. It means re-thinking how the existing pieces of the production toolchain fit together; re-thinking the existing roles of software components already in use. It means, fundamentally, taking the Web seriously as a content platform, rather than thinking of it as something you need to get content out to, somehow. If nothing else, the Web represents an opportunity to think about editorial and production from outside the shrink-wrapped Desktop Publishing paradigm.
  • Is the Web made of Real XML? At this point some predictable objections can be heard: wait a moment, the Web isn’t really made out of XML; the HTML that makes up most of the Web is at best the bastard child of SGML, and it is far too flaky/unstructured/underpowered to be taken seriously. We counter by arguing that although HTML on the Web exists in a staggering array of different incarnations, and that the majority of it is indeed an unstructured mess, this does not undermine the general principle that basic, ubiquitous Web technologies can make a solid platform for content management, editorial process, and production workflow.
  • With the advent of a published XML standard in the late 1990s came the W3C’s adoption of XHTML: the realization of the Web’s native content markup as a proper XML document type. Today, its acceptance is almost ubiquitous, even while the majority of actual content out there may not be strictly conforming. The more important point is that most contemporary Web software, from browsers to authoring tools to content management systems (from blogs to enterprise systems), are capable of working with clean, valid XHTML. Or, to put the argument the other way around, clean, valid XHTML content plays absolutely seamlessly with everything else on the Web.[7]
  • The objection which follows, then, will be that even if we grant that XHTML is a real XML document type, that it is underpowered for “serious” content because it is almost entirely presentation (formatting) oriented; it lacks any semantic depth. In XHTML, a paragraph is a paragraph is a paragraph, as opposed to a section or an epigraph or a summary.
  • n contrast, more “serious” XML document types like DocBook[8] or DITA-derived schemas[9] are capable of making semantic distinctions about content chunks at a fine level of granularity and with a high degree of specificity.
  • So there is an argument for recalling the 80:20 rule here. If XHTML can provide 80% of the value with just 20% of the investment, then what exactly is the business case for spending the other 80% to achieve that last 20% of value? We suspect the ratio is actually quite a bit steeper than 80:20 for most publishers.
  • Furthermore, just to get technical for a moment, XHTML is extensible in a fairly straightforward way, through the common “class” attribute on each element. Web developers have long leveraged this kind of extensibility in the elaboration of “microformats” for semantic-web applications.[10] There is no reason why publishers shouldn’t think to use XHTML’s simple extensibility in a similar way for their own ends.
  • XHTML, on the other hand, is supported by a vast array of quotidian software, starting with the ubiquitous Web browser. For this very reason, XHTML is in fact employed as a component part of several more specialized document types (ONIX and ePub among them).
  • Why re-invent a general-purpose prose representation when XHTML already does the job?
  • It is worth pausing for a moment to consider the role of XHTML in the ePub standard for ebook content. An ePub file is, anatomically, a simply disguised zip archive. Inside the zip archive are a few standard component parts: there are specialized files that declare metadata about the book, and about the format of the book. And then there is the book’s content, represented in XHTML. An ePub book is a Web page in a wrapper.
  • To sum up the general argument: the Web as it already exists presents incredible value to publishers, as a platform for doing XML content management with existing (and often free) tools, and without having to go blindly into the unknown. At this point, we can offer a few design guidelines: prefer existing and/or ubiquitous tools over specialized ones wherever possible; prefer free software over proprietary systems where possible; prefer simple tools controlled and coordinated by human beings over fully automated (and therefore complex) systems; play to our strengths: use Web software for storing and managing content, use layout software for layout, and keep editors and production people in charge of their own domains.
  • Putting the Pieces Together: A Prototype
  • At the SFU Master of Publishing Program, we have been chipping away at this general line of thinking for a few years. Over that time, Web content management systems have been getting more and more sophisticated, all the while getting more streamlined and easier to use. (NB: if you have a blog, you have a Web content management system.) The Web is beginning to be recognized as a writing and editing environment used by millions of people. And the ways in which content is represented, stored, and exchanged online have become increasingly robust and standardized.
  • The missing piece of the puzzle has been print production: how can we move content from its malleable, fluid form on line into the kind of high-quality print production environments we’ve come to expect after two decades of Desktop Publishing?
  • Anyone who has tried to print Web content knows that the existing methods leave much to be desired (hyphenation and justification, for starters). In the absence of decent tools for this, most publishers quite naturally think of producing the print content first, and then think about how to get material onto the Web for various purposes. So we tend to export from Word, or from Adobe, as something of an afterthought.
  • While this sort of works, it isn’t elegant, and it completely ignores the considerable advantages of Web-based content management.
  • Content managed online is stored in one central location, accessible simultaneously to everyone in your firm, available anywhere you have an Internet connection, and usually exists in a much more fluid format than Word files. If only we could manage the editorial flow online, and then go to print formats at the end, instead of the other way around. At SFU, we made several attempts to make this work by way of the supposed “XML import” capabilities of various Desktop Publishing tools, without much success.[12]
  • In the winter of 2009, Adobe solved this part of the problem for us with the introduction of its Creative Suite 4. What CS4 offers is the option of a complete XML representation of an InDesign document: what Adobe calls IDML (InDesign Markup Language).
  • The IDML file format is—like ePub—a simply disguised zip archive that, when unpacked, reveals a cluster of XML files that represent all the different facets of an InDesign document: layout spreads, master pages, defined styles, colours, and of course, the content.
  • IDML is a well thought-out XML standard that achieves two very different goals simultaneously: it preserves all of the information that InDesign needs to do what it does; and it is broken up in a way that makes it possible for mere mortals (or at least our Master of Publishing students) to work with it.
  • What this represented to us in concrete terms was the ability to take Web-based content and move it into InDesign in a straightforward way, thus bridging Web and print production environments using existing tools and skillsets, with a little added help from free software.
  • We would take clean XHTML content, transform it to IDML-marked content, and merge that with nicely designed templates in InDesign.
  • The result is an almost push-button publication workflow, which results in a nice, familiar InDesign document that fits straight into the way publishers actually do production.
  • Tracing the steps To begin with, we worked backwards, moving the book content back to clean XHTML.
  • The simplest method for this conversion—and if you want to create Web content, this is an excellent route—was to use Adobe’s “Export to Digital Editions” option, which creates an ePub file.
  • Recall that ePub is just XHTML in a wrapper, so within the ePub file was a relatively clean XHTML document. It was somewhat cleaner (that is, the XHTML tagging was simpler and less cluttered) than InDesign’s other Web-oriented exports, possibly because Digital Editions is a well understood target, compared with somebody’s website.
  • In order to achieve our target of clean XHTML, we needed to do some editing; the XHTML produced by InDesign’s “Digital Editions” export was presentation-oriented. For instance, bulleted list items were tagged as paragraphs, with a class attribute identifying them as list items. Using the search-and-replace function, we converted such structures to proper XHTML list and list-item elements. Our guiding principle was to make the XHTML as straightforward as possible, not dependent on any particular software to interpret it.
  • We broke the book’s content into individual chapter files; each chapter could then carry its own basic metadata, and the pages conveniently fit our Web content management system (which is actually just a wiki). We assembled a dynamically generated table of contents for the 12 chapters, and created a cover page. Essentially, the book was entirely Web-based at this point.
  • When the book chapters are viewed online, they are formatted via a CSS2 stylesheet that defines a main column for content as well as dedicating screen real estate for navigational elements. We then created a second template to render the content for exporting; this was essentially a bare-bones version of the book with no navigation and minimal styling. Pages (or even the entire book) can be exported (via the “Save As...” function in a Web browser) for use in either print production or ebook conversion. At this point, we required no skills beyond those of any decent Web designer.
  • Integrating with CS4 for Print Adobe’s IDML language defines elements specific to InDesign; there is nothing in the language that looks remotely like XHTML. So a mechanical transformation step is needed to convert the XHTML content into something InDesign can use. This is not as hard as it might seem.
  • Both XHTML and IDML are composed of straightforward, well-documented structures, and so transformation from one to the other is, as they say, “trivial.” We chose to use XSLT (Extensible Stylesheet Language Transforms) to do the work. XSLT is part of the overall XML specification, and thus is very well supported in a wide variety of tools. Our prototype used a scripting engine called xsltproc, a nearly ubiquitous piece of software that we found already installed as part of Mac OS X (contemporary Linux distributions also have this as a standard tool), though any XSLT processor would work.
  • In other words, we don’t need to buy InCopy, because we just replaced it with the Web. Our wiki is now plugged directly into our InDesign layout. It even automatically updates the InDesign document when the content changes. Credit is due at this point to Adobe: this integration is possible because of the open file format in the Creative Suite 4.
  • We wrote an XSLT transformation script[18] that converted the XHTML content from the Web into an InCopy ICML file. The script itself is less than 500 lines long, and was written and debugged over a period of about a week by amateurs (again, the people named at the start of this article). The script runs in a couple of seconds, and the resulting .icml file can then be “placed” directly into an InDesign template. The ICML file references an InDesign stylesheet, so the template file can be set up with a house-styled layout, master pages, and stylesheet definitions for paragraphs and character ranges.
  • Rather than a public-facing website, our system relies on the Web as a content management platform—of course a public face could easily be added.
  • It should be noted that the Book Publishing 1 proof-of-concept was artificially complex; we began with a book laid out in InDesign and ended up with a look-alike book laid out in InDesign. But next time—for instance, when we publish Book Publishing 2—we can begin the process with the content on the Web, and keep it there throughout the editorial process. The book’s content could potentially be written and edited entirely online, as Web content, and then automatically poured into an InDesign template at proof time. “Just in time,” as they say. This represents an entirely new way of thinking of book production. With a Web-first orientation, it makes little sense to think of the book as “in print” or “out of print”—the book is simply available, in the first place online; in the second place in derivative digital formats; and third, but really not much more difficult, in print-ready format, via the usual InDesign CS print production system publishers are already familiar with.
  • Creating Ebook Files Creating electronic versions from XHTML source is vastly simpler than trying to generate these out of the existing print process. The ePub version is extremely easy to generate; so is online marketing copy or excerpts for the Web, since the content begins life Web-native.
  • Since an ePub file is essentially XHTML content in a special wrapper, all that is required is that we properly “wrap” our XHTML content. Ideally, the content in an ePub file is broken into chapters (as ours was) and a table of contents file is generated in order to allow easy navigation within an ebook reader. We used Julian Smart’s free tool eCub[19] to simply and automatically generate the ePub wrapper and the table of contents. The only custom development we did was to create a CSS stylesheet for the ebook so that headings and paragraph indents looked the way we wanted. Starting with XHTML content, creating ePub is almost too easy.
  • today, we are able to put the process together using nothing but standard, relatively ubiquitous Web tools: the Web itself as an editing and content management environment, standard Web scripting tools for the conversion process, and the well-documented IDML file format to integrate the layout tool.
  • Our project demonstrates that Web technologies are indeed good enough to use in an XML-oriented workflow; more specialized and expensive options are not necessarily required. For massive-scale enterprise publishing, this approach may not offer enough flexibility, and the challenge of adding and extracting extra semantic richness may prove more trouble than it's worth.
  • But for smaller firms who are looking at the straightforward benefits of XML-based processes—single source publishing, online content and workflow management, open and accessible archive formats, greater online discoverability—here is a way forward.
  • The result is very simple and easy to use. Our demonstration requires that a production editor run the XSLT transformation script manually, but there is no reason why this couldn’t be built directly into the Web content management system so that exporting the content to print ran the transformation automatically. The resulting file would then be “placed” in InDesign and proofed.
  • The final piece of our puzzle, the ability to integrate print production, was made possible by Adobe's release of InDesign with an open XML file format. Since the Web's XHTML is also XML, is can be easily and confidently transformed to the InDesign format.
  • Such a workflow—beginning with the Web and exporting to print—is surely more in line with the way we will do business in the 21st century, where the Web is the default platform for reaching audiences, developing content, and putting the pieces together. It is time, we suggest, for publishers to re-orient their operations and start with the Web.
  • Using the Web as a Production Platform
  • Gary Edwards on 01 Nov 13
     
    I was looking for an answer to a problem Marbux had presented, and found this interesting article.  The issue was that of the upcoming conversion of the Note Case Pro (NCP) layout engine to the WebKit layout engine, and what to do about the NCP document format. My initial reaction was to encode the legacy NCP document format in XML, and run an XSLT to a universal pivot format like TEI-XML.  From there, the TEI-XML community would provide all the XSLT transformation routines for conversion to ODF, OOXML, XHTML, ePUB and HTML/CSS. Researching the problems one might encounter with this approach, I found this article.  Fascinating stuff. My take away is that TEI-XML would not be as effective a "universal pivot point" as XHTML.  Or perhaps, if NCP really wants to get aggressive; IDML - InDesign Markup Language. As an after thought, i was thinking that an alternative title to this article might have been, "Working with Web as the Center of Everything".
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