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Good interview with Charles Jolley - SproutCore - WebKit (met Charles at Web 2.0).  He has left Apple and started a SproutCore Web App development company called "Strobe".  Looking very good Charles! The Blended Brew Apps have become a preferred way of accessing information on mobile devices. But developers want to provide a unified experience, and that is why Jolley believes that we will soon have apps that use HTML5 inside a native app wrapper. "People are looking for an either/or solution, but it is not going to end up like that," he said. Think of Strobe's offerings as a way to create an experience that is a blend of HTML5 and native mobile apps. How this works is that an application is developed in HTML5 instead of proprietary formats. It is wrapped in a native app wrapper for, say, the iPhone, but when accessed through a web browser on a PC or any other device, like tablet, it offers the same user experience. This is a good way to solve a problem that is only going to get compounded many fold as multiple endpoints for content start to emerge. The co-existence of web and native apps also means content publishers need to think differently about content and how it is offered to consumers. The multiplicity of endpoints (iPhone, iPad, TV and PC) is going to force content producers to think differently about how they build the user experiences for different sets of screens. Jolley argues that the best way to do so is to stop taking a document-centric view that is part of the PC-era. In the touch-based mobile device era, folks need to think of ways to have a single technology stack married to the ability to create unique experiences for different devices. And if you do that, there is no doubt that HTML5 and native apps can live in harmony.

Today, Strobe Inc. is launching a new platform that helps developers build HTML5-based Web applications for desktops, smartphones and tablets, and centrally manage them from a single interface. The launch is a major leap forward in HTML5 app development. From one interface, teams can manage code (both test code and production code), configure the app's deployment across platforms (Web, Android, iOS, etc.), add additional services (social, push notifications, authentication, etc.), and even track analytics within an easy-to-use dashboard. In short, it's a comprehensive platform that makes building apps with Web technologies, like HTML5 and JavaScript, not just possible, but easy, straightforward and fast. The company was co-founded by Ruby on Rails Core Team member Carl Lerche, Ruby on Rails, jQuery and SproutCore Core team member Yehuda Katz, and Charles Jolley, formerly the JavaScript Frameworks Manager for Apple. At Apple, Jolley worked on Apple's Web products like MobileMe and iCloud. He's also the creator of the open source JavaScript framework, SproutCore, which powered Apple's Web services and is now a key part of the Strobe platform. In addition to SproutCore, Strobe also uses PhoneGap, the popular HTML5 app platform. PhoneGap lets developers author apps using Web technologies then deliver them in a native wrapper to the iTunes App Store, Android Marketplace and other app stores. It also happens to integrate nicely with SproutCore.