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Today, Strobe Inc. is launching a new platform that helps developers build HTML5-based Web applications for desktops, smartphones and tablets, and centrally manage them from a single interface. The launch is a major leap forward in HTML5 app development. From one interface, teams can manage code (both test code and production code), configure the app's deployment across platforms (Web, Android, iOS, etc.), add additional services (social, push notifications, authentication, etc.), and even track analytics within an easy-to-use dashboard. In short, it's a comprehensive platform that makes building apps with Web technologies, like HTML5 and JavaScript, not just possible, but easy, straightforward and fast. The company was co-founded by Ruby on Rails Core Team member Carl Lerche, Ruby on Rails, jQuery and SproutCore Core team member Yehuda Katz, and Charles Jolley, formerly the JavaScript Frameworks Manager for Apple. At Apple, Jolley worked on Apple's Web products like MobileMe and iCloud. He's also the creator of the open source JavaScript framework, SproutCore, which powered Apple's Web services and is now a key part of the Strobe platform. In addition to SproutCore, Strobe also uses PhoneGap, the popular HTML5 app platform. PhoneGap lets developers author apps using Web technologies then deliver them in a native wrapper to the iTunes App Store, Android Marketplace and other app stores. It also happens to integrate nicely with SproutCore.

Good interview with Charles Jolley - SproutCore - WebKit (met Charles at Web 2.0).  He has left Apple and started a SproutCore Web App development company called "Strobe".  Looking very good Charles! The Blended Brew Apps have become a preferred way of accessing information on mobile devices. But developers want to provide a unified experience, and that is why Jolley believes that we will soon have apps that use HTML5 inside a native app wrapper. "People are looking for an either/or solution, but it is not going to end up like that," he said. Think of Strobe's offerings as a way to create an experience that is a blend of HTML5 and native mobile apps. How this works is that an application is developed in HTML5 instead of proprietary formats. It is wrapped in a native app wrapper for, say, the iPhone, but when accessed through a web browser on a PC or any other device, like tablet, it offers the same user experience. This is a good way to solve a problem that is only going to get compounded many fold as multiple endpoints for content start to emerge. The co-existence of web and native apps also means content publishers need to think differently about content and how it is offered to consumers. The multiplicity of endpoints (iPhone, iPad, TV and PC) is going to force content producers to think differently about how they build the user experiences for different sets of screens. Jolley argues that the best way to do so is to stop taking a document-centric view that is part of the PC-era. In the touch-based mobile device era, folks need to think of ways to have a single technology stack married to the ability to create unique experiences for different devices. And if you do that, there is no doubt that HTML5 and native apps can live in harmony.

Good article that tries to explain how Canonical is changing direction, and what that will mean for Linux.  The explanation looks at a brief list of Canonical partnerships that the author believes are key to the new direction.  Interesting stuff, but you have to follow the partnership links to grasp the impact :(

I tracked the WaveMaker link and foud that they have been acquired by VMware, and will join the SpringSource - Spring Framework for Java division. Interesting stuff. Rod Johnson has a new toy! (http://bit.ly/t9bX2m) Also, i noticed that VMware has decided to open source WaveMaker entirely - available for free. This is interesting in the context of changes at Ubuntu. Perhaps WaveMaker is a Java IDE challenge to QT's dominance on Linux? QT is owned by Nokia. And Nokia has slid under the boot heel of Microsoft and the Windows 8 platform of cloud-desktop-mobile. WaveMaker Springs To VMware http://bit.ly/s80t8n Perhaps more interesting is that Canonical Ubuntu would be supporting the VMware Cloud Application Platform. http://bit.ly/suN5ic Looks like VMware is very serious about a sweeping and comprehensive Cloud Productivity Platform. Neither Amazon or RackSpace have developer tools wired in like VMWare. Google Cloud has core Apps that can't be beat. FaceBook just purchased Strobe, but that focus is on mobility app developers - not business systems developers.

Note to Jason Harrop: VMware needs your docx desktop-cloud conversion.