Open Intelligence / Web 3X (Social + Mobile)

We need ambient findability. We need smart ways of guiding people towards the content they’d like to see — with categorization and search playing complementary goals.Getting people to the content they want to see, using the search functionality your average newspaper website has on offer, is not exactly what I’d describe as fast or effortless. Full-text search can be a daunting experience. We need some sort of a sitemap that acts as a gateway to our content and is broader than our primary navigation.We need deep links to the topics that are currently on people’s mind and that are being talked about.How neat would it be if we could also browse by mood or by genre?We need quick links to topic pages about related persons, organizations, events and locations.We need links to terms on Wikipedia (e.g. using Apture) or the ability to look things up in a dictionary (like the one they have over at the New York Times)Related content should be referred to either using tags or if you’re really hip, using relationships. Search behavior doesn’t always revolve around a big input box and a submit button.Faceted search needs facets: ways of splitting up search results into meaningful categories. Rich metadata and a well thought-out categorization scheme is a prequisite.Online search should work similarly to asking a question to a flesh-and-blood reporter

While the two sets are among those available for no charge, Infochimps sells the more in-depth and extensive datasets it’s derived from Twitter, proving there’s a continued marketplace for this sort of information. For $300 you can buy the dataset containing an hour-by-hour breakdown of the occurence of hashtags, URLs, and smileys in the 1.6 billion tweets created between March 2006 and March 2010. For $250 you can purchase a dataset extracted from those same 1.6 billion tweets with all mentions of stock tokens and related keywords.While information from Twitter has been culled to assess which websites we’ll like and which movies will perform well, analysis from Twitter and from the expanding social graph is really just beginning. Like, for example, the ability to track the time and mention of stock names. The new dataset of stock information offered by Infochimps hopes to demonstrate to the financial industry what the music and film industry already know: big data is a powerful prediction tool.See more at www.readwriteweb.com

Twitter user B.J. Drums, who works with the Museum of Making Music in Carlsbad, California, sent us proof that Facebook is officially getting into the local business marketing fray.If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals. Realistically, one decal will prevail and we tend to think Facebook’s more than 400 million userbase and the value of an instant Fan will make Facebook’s offering especially appealing to local business owners.

The Pew Internet & American Life Project’s “Teens and Mobile Phones” report indicated that black teens were more than twice as likely as whites to go online on their mobile phones, at 44% versus 21%. Hispanic teens were also relatively active on the mobile Web.In addition, teens living in households with annual income under $30,000 used the mobile Internet at almost twice the rate of more affluent groups. They were notably less likely to have access through a home computer. Pew reported that, overall, 21% of teens who had no traditional PC access to the Internet went online via mobile phones.See more at www.emarketer.com

The story involves a music blogger named JP, who runs the appropriately named JP’s blog. JP also has a Twitter account, where he mostly seems to post links to his blog One such post was about the leak of the new album by The National. That post includes a link to Amazon where people can purchase the new album… and also a link to a download of one song (in MP3 format) from the album. Someone — and it’s not at all clear who — apparently filed a DMCA claim over the Twitter message about the leak, and Twitter responded by taking down the tweet and sending JP a note: jp917, Apr 22 03:10 pm (PDT): Hello, The following material has been removed from your account in response to a DMCA take-down notice: Tweet: http://twitter.com/jp917/statuses/12499491144 — New Post: Leaked: The National — High Violet http://jpsblog.net/2010/04/20/leaked-the-national-high-violet/ Twitter is receiving a takedown notice (in theory) from the copyright holder, and Twitter is merely responding to that takedown and notifying the user. Second, JP claims that he only linked to Amazon and not to a download, but looking at his blog post, there are two clear links to a single song from the album — one at Mediafire and the other via Box.net. He makes no claim that these are authorized, so perhaps they are potentially infringing, which makes things a bit messier. It is true that his main link is to Amazon, encouraging people to purchase, but there are those MP3 links as well (though, again, only to a single song, not the whole album).Read more at techdirt.com

Rainier , director of the Pew Internet & American Life Project, looks ahead and makes a lengthy prediction of where we’re headed via the internet. As tempting as it was to clip the whole thing, I’ve resisted which means you will want to follow the link to read the article.

Themes:Cognitive capacities will shift (memorization)New literacies will be required. Fourth “R” is retrieval… “extreme Googlers”Tech isn’t the problem; people’s inherent character traits is the issuePerformance of information markets is a big unknown especially in the age of social media and junk information … Google will improve.Innovation ecosystem will change so radically (bandwidth/processing) that it’s hard to forecastBasic trends are evident — “the internet of things” and “sensors” and “mobile” and “location-based services” and “3D” and “speech recognition” and “translation systems”Law/regulations to protect privacy even though more disclosure required“Workarounds” to provide a measure of anonymityConfidentiality and autonomy will replace yearning for anonymityRise of social media is as much a challenge to anonymity as authentication requirements. Reputation management and information responsibility will emerge. Significantly more responsive govt, biz, NFP (71%/72%) v (26/26) [responses - anonymous, not-anonymous] Tide too strong to resist – pressure for transparency is powerfulData wil be the platform for changeEfficiency and responsiveness aren’t the same thingWe’re reading and writing more than our parents – participation breeds engagementNature of writing has changed (public). Quality will get better due to feedback and flamersReading and writing will be different in 10 years; screen literacy will become importantRead more at wiredpen.com

peer to peer currency development, this one features the Ven and Serios. Largely web based.Serios are attached to emails as an incentive to open the email

learn how you can use stats from your blog in order to improve traffic and page views. http://onlinemoneywithgoogleadsense.blogspot.com/2010/04/statistics-to-monitor-on-your-blog.html

“it’s interesting to see how large a company that provides an actually useful service can get bigger than one who’s apparent key reasons for existing are for you to share embarrassing photos of yourself and tend a virtual farm. Skype has also not felt a need to try to weasel its way into every corner of the Web with questionable tools that track your movement from site-to-site, or manipulate your profile because you click a “Like” button somewhere. Skype just exists. If you choose to use it, great, but if you don’t, they aren’t in your face about it.”

Some might say it’s like comparing apples and oranges as one is a social network, and one is not, but it’s still interesting to see Facebook is not the biggest thing out there despite what that company might like to have you thinkGigaOm provided some stats that Skype gave out at the recent eComm ConferenceSkype added 39 million registered users in the fourth quarter to end the year with a total of 560 millionSkype in 2009 accounted for 12 percent of the world’s international calling minutes, a 50 percent increase over 2008

36 percent of Skype-to-Skype calls as of the end of the fourth quarter included video — in other words, Skype is going to figure prominently in the video conferencing business, challenging more established players with its no-cost solutionlike Facebook, there are people with multiple accounts, and there are also spammers, but those accounts get shut down pretty fastSkype has also not felt a need to try to weasel its way into every corner of the Web

A new way to measure word-of-mouth marketing Assessing its impact as well as its volume will help companies take better advantage of buzz. APRIL 2010 • Jacques Bughin, Jonathan Doogan, and Ole Jørgen Vetvik

Exhibit 1: Word of mouth is influential throughout the consumer decision journey. Exhibit 2: By looking at impact as well as volume, marketers can measure the effects of word-of-mouth messages more accurately.

Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.Indeed, word of mouth1 is the primary factor behind 20 to 50 percent of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive, factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would. And its influence will probably grow: the digital revolution has amplified and accelerated its reach to the point where word of mouth is no longer an act of intimate, one-on-one communication. Today, it also operates on a one-to-many basis: product reviews are posted online and opinions disseminated through social networks. Some customers even create Web sites or blogs to praise or punish brands. Register to read this article.

Perhaps the saddest thing about Facebook (note: I do think there are good things) is that most users seem utterly unware of the way Facebook is changing things; unaware of FB’s ever-changing Privacy settings; little idea about how expansive the recent f8 announcements could be (in fact I’d say a huge percentage of users don’t even know what the heck f8 is or what its impact may have); and perhaps wholly uprepared when their profiles and their data are streaming out in the open publicly. Most users are using FB strictly to post pictures and update their status in the literal way in which FB was designed - no sense of re-purposing the software in broader ways. On one hand, it’s great that we can all share our experiences with each other; on the other hand it’s worrying that more users aren’t educated enough about the fundamental nature of these media to make smart connections back to their own lives.

Furthermore, if Facebook becomes the primary place where people congregate, purchase, publish and share, it will become imensely important that users are proficient and savvy and creative in using it *for* their interests as citizens and not against them. The smallest tweaks in any software can have major implications in their use. Imagine if Facebook had a Hate button. I agree with Scoble: I hope we never see something like that. …But I have a feeling, there’s a Hate button hidden deep within our collective social experience and dynamics just waiting to surface its ugly head in the not-too-distant future. Recommend on Amplify                

The Internet Has Been a Force for Good” No. In the days when the Internet was young, our hopes were high. As with any budding love affair, we wanted to believe our newfound object of fascination could change the world. The Internet was lauded as the ultimate tool to foster tolerance, destroy nationalism, and transform the planet into one great wired global village. Writing in 1994, a group of digital aficionados led by Esther Dyson and Alvin Toffler published a manifesto modestly subtitled “A Magna Carta for the Knowledge Age” that promised the rise of  “‘electronic neighborhoods’ bound together not by geography but by shared interests.” Nicholas Negroponte, then the famed head of the MIT MediaLab, dramatically predicted in 1997 that the Internet would shatter borders between nations and usher in a new era of world peace. Read more at www.foreignpolicy.com

Twitter offers a great way to get your information spread far and wide: the retweet.

Making Re-Tweet Ready Posts Make sure your post info has room for your original info plus a retweet. If your original post is close to 140 characters, the person retweeting has to edit your post to send it back out. Smells like work? People won’t make extra effort to retweet you if they have to edit your posts. Make sure you use URL shorteners like bit.ly or is.gd or ow.ly (there are dozens) to get back more of your real estate. If you’re going to tweet a URL, give folks a sense of what they’re clicking into. For instance, I use (video) or (youtube) when pointing to a YouTube video. And make sure you use (NSFW) on things that are Not Safe For Work. The more helpful or entertaining your tweet, the more likely people will take an action. The more jumbled with @ names and multiple urls and hashtags your tweet is, the less likely it will be retweeted. People will gladly retweet causes (unless you fatigue us). Starting a tweet with an @ means that a good chunk of folks won’t see it.

Retweet other people and promote other people 15x to every 1 time of your effort. Don’t tweet every damned thing you write about or do. Folks will fatigue quickly. Befriend and add value to the best retweeters. It’s a live network, a human network, a give-and-take relationship. That’s it. That’s how I do it. What about you? How are you getting it done? Photo credit Mike Baird ShareThis Tags: communication, howto, socialmedia, twitter ChrisBrogan.com runs on the Thesis Theme for WordPress Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks. With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before. Go on a guided video tour of Thesis and see the amazing things you can do with this theme! Seriously, you’ll love it. Check out the Thesis demo site See more Thesis-based sites in the gallery showcase

A slideshow here on how hospitals are using Twitter

Perhaps we need to ensure that the future world is “info friendly”?

Using word pictures like “the pig’s blood of technology,” award-winning science fiction author Greg Bear urged Friday’s TEDxSeattle audience to be mindful of our increasingly public and digitally-archived lives. “The web that knows who you are … do you want it to?” he asked.“All of us are neural nodes” in a massive and “vast social brain.” What does it mean to live in a world where finding a moment of private time — for nefarious or honorable reasons — becomes nearly impossible?We don’t know, Bear asserted. “We must understand that we cannot predict the ultimate social response to technology.” In part, that is because society changes over time. Bear painted two scenarios related to our increasingly visible digital lives.In one, he used humor to take us to a world where everyone has a digital dossierBut in the other world, a darker world, social mores have changed. In that future world, behavior that was “acceptable” in 2010 (like drinking coffee) is no longer legal.Read more at wiredpen.com 

We’re standing on the shoulders of thought leaders who got social media rolling, time to take the next steps: Better Research Better Metrics and a better understanding of what they mean Defining Ethical & Acceptable Practices Educating others and never wavering from the core elements of social media: What do you want to accomplish? How best do we work to accomplish your goal? How do we measure it? The author adds, “…so I’m done reading the 10 ways to better engagement and follower strategies. It’s either junk science or its been said already.The theories and practices are already defined, it’s time to go to work and use them.”

Geoff Livingston, a long time PR blogger, is calling it quits because, “I have run out of things to say.” Further into his post he shared a profound state of social media. Though the pioneering phase is done or may be near done, it’s actually a robust time for social media. Widespread adoption is occurring and best practices within verticals continue. It’s just time for new voices here and abroad (YOU GUYS) to carry the social PR conversation.

The internet and people are not new but the past 5 years have been a Social Media explosion. A breathless gold rush to a brave new country and anytime that happens great explorers emerge to lead the way.But the revolution is over

India's new copyright bill sounds like a pretty good piece of work: it declares private, personal copying to be "fair dealing" (like US fair use) and limits the prohibition on breaking DRM so that it's only illegal to do so if you're also violating copyright. That means that you can break the DRM on your iPad to move your books to your Kindle or vice-versa. It also makes it legal to make, distribute and sell tools to accomplish this.

The unthinkable has happened: Twitter has decided to make money. Longtime users of the microblogging service, which for years has operated without a viable business model, are anguished at the prospect of paid ads appearing among their tweets. But advertising is just the tip of the iceberg. Twitter’s vast and ever-growing data store will be the true profit center, say company execs — both for Twitter and for independent developers.Exactly to what extent Twitter plans to make its data available to outside parties remains unclear, but the company’s APIs are already accessible for developers to access its services, and last October it signed deals with Google and Microsoft to allow tweets to appear alongside search results. Now Twitter is reportedly developing “analytical products” aimed at marketers who want to mine the Twittersphere for insight into public opinion about companies, products, and brands — and it’s encouraging others to do the same.Read more at infoworld.com