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In this survey-based report, we look at the business drivers and adoption levels for social business and Enterprise 2.0 technologies, the benefits and issues being highlighted by users, and what platforms and infrastructures are being used for delivery.

We take a short look at three specific applications – Enterprise Q&A, Open Innovation, and Sales & Marketing collaboration – and make recommendations for maximizing the benefits from these new systems of engagement.

We’ve changed how we use RSS

The simple truth is we’re less likely to use RSS or email subscription now compared to our RSS usage in the previous era of the Web.  We’re just less into RSS readers and start pages.

We’re using real-time web & social networking more

at http://www.yellowbrck.com. Email PDF Print New York, NY (PRWEB) May 12, 2011 YellowBrck is a new location-based social network mobile application created for moms and dads on the go. By downloading the free YellowBrck iPhone/iPad app in the App Store, parents can easily share their activities and locations with friends and other parents, as well as score special savings incentives from retailers. YellowBrck was created as a way to connect parents, help them share tips on ways to keep their children entertained, and learn about the latest family spots and events nationwide. By checking into YellowBrck on a regular basis, users are able to earn discounts and rewards from their favorite retailers. YellowBrck empha

is a new location-based social network mobile application created for moms and dads on the go. By downloading the free YellowBrck iPhone/iPad app in the App Store, parents can easily share their activities and locations with friends and other parents, as well as score special savings incentives from retailers. YellowBrck was created as a way to connect parents, help them share tips on ways to keep their children entertained, and learn about the latest family spots and events nationwide. By checking into YellowBrck on a regular basis, users are able to earn discounts and rewards from their favorite retailers. YellowBrck emphasizes the social aspect, allowing parents to meet up with nearby parents, keep tabs on what activities their friends are doing, and discover family-friendly places in their neighborhood. An impromptu playdate at the park or a last-minute trip to the museum is easily shared on YellowBrck for others to join in. Parents are also able to check-in for everyday tasks pre-listed on the app, including potty training and getting dressed, with the chance to “win” virtual stickers and real world savings from online and brick & mortar retailers, including Totsy, Ecomom, Dapple, Abe’s Market, Torly Kid, and many more.

The Installer writes with news of yesterday's stock offering from LinkedIn, which shocked investors by closing at more than double the initial price. "Buyers crowded the floor of the New York Stock Exchange, and financial news networks flashed LinkedIn's stock price urgently all day. By the closing bell, the company had a market value of $9 billion, the highest for any Internet company since Google had its initial public offering seven years ago. Millionaires and even one billionaire were made, at least on paper. The stock, issued at $45, went as high as $122.70 just before noon and closed at $94.25 on a trading volume of 30 million shares." That price values the company at over 30 times its 2010 revenue, leading to speculation that this is either evidence of the second dotcom bubble (a possibility we discussed in February) or a "watershed moment for social media." Many experts are questioning the value of LinkedIn, while others are claiming intentional market manipulation.

"A lot has been written lately on the crowd effect and the wisdom of crowds. But for those of us who are doubtful, the Proceedings of the National Academy of Science has published a study showing how masses can become dumber: social influence. While previous studies show how groups of people can come up with remarkably accurate results, it seems 'even mild social influence can undermine the wisdom of crowd effect in simple estimation tasks.' social influence 'diminishes the diversity of the crowd without improvements of its collective error.' In short, crowd intelligence only works in cases where the opinion of others is hidden."

while workers want autonomy and flexibility, they also want social connection. In an interview, Yosh Beier of Collaborative Coaching summed this up, saying, “people want to have control over the where and when of their work experience, but they don’t necessarily want to isolate themselves.” How will this tension be resolved in the future?

Many point to technology to keep people connected across physical distance, tools “that will make the remote less remote,” in Beier’s words. He points to the mania for Foursquare in the consumer space as an example of people who are physically distant but use tech to “locate themselves.” The same is true for Facebook, which provides a virtual social connection and is a bit like a remote social gathering. Beier sees this trend of using tech to overcome the social isolation of web-enabled distance moving from consumers to web workers:

But instead of substituting virtual spaces for real ones (the Matrix model), some folks are focusing on substituting virtual selves for physical presence and meeting in real spaces (the Avatar model). Just look at our recent piece on robot avatars you can send to work or events in your stead and control over the Internet. Commenters on the post were skeptical, but Trevor Blackwell, CEO of Anybots (he’s also a partner in Y Combinator), which makes the robo-avatars pictured above, insisted in an interview that the idea wasn’t science fiction:

Facebook Updates Open Graph, Lets You Share EVERYTHING You Do Steve Kovach | Sep. 22, 2011, 1:53 PM | 3,626 | 3 A A A   x Email Article From To Email Sent! You have successfully emailed the post. inShare30 See Also: Eight Fascinating People You'll See At IGNITION THE MICROSOFT INVESTOR: Microsoft Could Play Kingmaker In Potential Yahoo Sale Facebook Users Are About To Riot Over Massive

Facebook announced the latest addition to the social graph. Instead of "liking" objects, you can participate in events. That means watching movies, going on trips, reading a book, whatever

Everything shows up in the new ticker, the real-time update list in the upper right corner. Zuck says this will make it possible for people to develop social apps based on the acitivities people do. Starting with media: movies, music, news, books, etc.

NFC tag scans for connection sharing, social networking and marketing are increasing at a rate of 22 per cent per month, according to new research carried out by Kimtag. Kimtag, a UK based connection hub, analysed the visits to 10,000 selected Kimtag connection pages over a six month period ending in August 2011. The company compared QR Code, NFC tag, direct and referral hits from visitors around the world. 

During the research, Kimtag regarded a successful visit as a user reaching and fully downloading a Kimtag connection page via an address assigned specifically for NFC tags and then subsequently visiting a connection such as a social network or website.  The research revealed that the number NFC tag scans grew by an average 22 per cent month on month. Over the whole six month period, NFC scans increased by over 170 per cent.

Phil Coote, Kimtag’s CEO, commented, "The research illustrates that while a lot of the current focus within the NFC industry has been on payment systems, the use of NFC to empower the new ‘internet of things’ is likely to play an equally important role in it’s growth." 

companies must:

Empower employees

STOP being afraid of your customer!

Google today launched a “limited field trial” of the long-in-the-works social initiatives it is now calling the Google+ project. Google has been rolling out lots of little social products, but this is the first time it has bundled them into a sort of unified vision. The new features are: Circles, a product that helps you segment friends, family, coworkers and other people into different groups; Sparks, a personalized recommendation service; Hangouts, a video chat product; and Huddle, a group chat application.

Crowdpark, a Berlin-headquartered game developer, announced today that it has raised $6 million in series B financing from top German venture capital firms, Target Partners and existing investor, Earlybird Venture Capital. Waldemar Jantz, partner at Target Partners, will be joining the startup’s board as a result of the investment. The new round of funding brings Crowdpark’s total to $8 million. Why should you care? Well, Crowdpark is aiming to give gamers their fix of legal gambling, er, betting. Using its patented “dynamic betting” technology, Crowdpark enables forecasting in realtime for social gaming in much the same way the brave among us play the stock market. Unlike its social gaming competitors, the German startup allows gamers to compete against each other in betting events using virtual currency. This includes the opportunity to bet on real world events taking place in everything from sports and entertainment to news and technology.

LocalResponse, a new startup in the social media mobile ad space, is using semantic analysis to capitalize on real-time social data: “LocalResponse was born out of the ashes of Buzzd, a city guide that mashed up Foursquare and Twitter to help users find local hotspots. Founder Nihal Mehta learned a valuable lesson in defeat, and this week raised a $5 million round… Buzzd was a consumer facing platform, but failed to attract enough users. LocalResponse, by contrast, take the massive amount of public data being shared on Facebook, Twitter and Foursquare, and turns that into ad inventory.”

As social media and social networks become a larger part of our online lives, the race to become the default identity platform for the social web continues to intensify, with Facebook, Twitter and Google all hoping to control — and profit from — the ways that users connect to various services. Although Facebook and Google both have massive resources to deploy in this battle, venture capitalist Mark Suster of GRP Partners argues that Twitter stands the best chance of becoming the go-to identity player for many users, and there are some pretty compelling reasons to believe he’s right.

While Facebook recently added an asymmetric feature called “Subscribe,” Suster says that Twitter is still the preferred network for this kind of behavior, and I think he is probably right: So it is now very common for news organizations to announce on the air, “to follow my updates please follow me on Twitter at @myname. Twitter has become one of our major online identities and that is becoming mainstream in ways that people aren’t really talking about. Nearly every day now I see public figures telling people their Twitter identity instead of Facebook, email or other forms of identity.

To take just one recent example, a Mexican soccer team put the Twitter handles of all of its players (and of the team itself) on the backs of their jerseys instead of their actual names, to make it easier for fans to tweet about them during games.