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Marc-Alexandre Gagnon

Starbucks Perks Up Mobile Payments Program - eMarketer [23Sep11] - 0 views

  • In January 2011, Starbucks debuted a new way for customers to pay for coffee—through the brand’s mobile app. With 2-D barcode scanners installed in nearly 9,000 of its store locations, the coffee chain has served as a model for retailers looking to enter the mobile payments space.
  • Starbucks’ mobile platform builds on the success of the Starbucks Card, which has grown from a popular stored-value card to a significant method of payment in stores. Extending the program to a mobile platform was a natural opportunity to enhance the experience and allow customers to manage their Starbucks Card on the go.
  • Our customers told us they want a faster and easier way to pay, and Starbucks mobile payment apps are the fastest way to pay.
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  • Customers control the mobile payment transaction by holding their mobile device in front of a scanner on the countertop and scanning the barcode on the screen to make a purchase.
  • “Within nine weeks of the national launch of mobile payment, customers in stores paid more than 3 million times using our mobile payment app, and this number continues to grow at a steady rate.”
  • We deployed this program independent of carriers, handset manufacturers or payment companies so as many customers as possible can download and use the app. Additionally, we were unwilling to wait for the NFC landscape to mature. We use barcodes because it meets our needs, allowing all customers to use this technology to access the fastest way to pay at Starbucks.
Dan R.D.

Mozilla Open badge Infrastructure project kicks off [19Sep11] - 0 views

  • Badges for Javascript courses are currently being developed at the School of Webcraft by Mozilla. It also plans to rope in diverse groups such as P2PU, 4H, NASA, PBS, US Department of education and Intel to develop badges. This new process claims to be of advantage to learners as they will be given an opportunity to collect badges from any internet website. These collected badges will reveal the learner’s proficiency in various subjects. And that’s not all, it is believed that open badges may prove beneficial for users to build online reputation, look for collaborators and find jobs. “Open Badges is a response to this trend: an open specification and APIs that provide any organization the basic building blocks they need to offer badges in a standard, interoperable manner. If we’re successful, the benefits to learners will be tremendous. Open Badges will let you gather badges from any site on the internet, combining them into a story about what you know and what you’ve achieved,” states the Mozilla blog.
Dan R.D.

3 Steps to Create a Global Social Media Content Plan [05Oct11] - 0 views

  • Governance can mean a lot of different things. In this context, it needs to be the foundation of the content plan. Not in terms of content creation but in terms of standards and processes for expanding into a certain market. For example, Company A wants to launch a Facebook page and Twitter channel in Latin America to support its operations into that region. A governance model will ensure that the regional marketing team has the following lined up before launch: A content plan to include frequency and context of Tweets, Facebook Updates, blog posts (or whatever relevant tools/platforms are used in that region) An established moderation policy A crisis communication plan An understanding and “buy in” of the measurement philosophy (everyone in the organization SHOULD be measuring social media the same way)
  • Content Library If it’s one thing that marketing teams in other regions lack, it’s content. The reality is that most brands do have really good content. It’s just scattered all across the internet, various internal portals and even within employees’ inboxes. Content can include videos, PDFs, spec sheets, FAQ, blog posts, infographics and the list goes on.
  • Community Management Without an active community manager, a content marketing plan will fail. A community manager will not only be responsible for actively posting and aggregating content; but he/she is essentially the face of the brand and should be sanctioned to solve customer problems. A proficient community manager will answer questions and provide real and “tangible” solutions to disgruntled customers. Additionally, he/she should have the authority to provide rewards to random customers simply for being customers.
Jan Wyllie

New measures needed - Why Social Media Customer Service Is A Failure @davidpidsley yy - 0 views

  • companies must:
  • Empower employees
  • STOP being afraid of your customer!
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  • Improve the customer experience
  • I personally love the customer; they are my passion and success. I represent them in everything I do. I use their stories to drive change. It is something you may want to do to.
  • the brand of your business is the culmination of shared experiences
  • STOP minimizing the value of your customer! They are more influential to you in the post-commerce phase than you can imagine.
    • Jan Wyllie
       
      Of special pertinentence to Unit4 who have built their business in this precept.
  • Frank Eliason is SVP of Social Media for Citibank in New York. He previously did social media customer service for Comcast,
Dan R.D.

Automated Feeder Monitoring, All About Birds, Cornell Lab of Ornithology [22Jun11] - 0 views

  • For years, scientists have kept track of who’s who by attaching colored bands to birds’ legs and then keeping a vigilant eye out for the marked bird to return. Now, a technology called RFID (radio frequency identification) is automating that vigilance, and yielding more detailed information than scientists ever dreamed possible. A recent study at the Cornell Lab kept track of 129 separate songbirds on a staggering 650,000 individual feeder visits over a period of 5 months (see “What We’ve Learned Already,” below). Instead of pulling 24-hour vigils, the scientists needed to spend only about 6 hours per week tending these wired feeders.
Dan R.D.

Current Analysis Ranks AT&T a Top Provider of Machine-to-Machine Services [21June11] - 0 views

  • According to the Current Analysis report, AT&T's strengths include: Providing "custom solutions" for companies, including expanded professional services, targeted to specific business needs Offering cost-effective services to global customers, with expanding global M2M footprint Developing key relationships with platform providers to provide enhanced services for M2M customers Excellent traction with 12 million Connected Devices in Q1-11 "AT&T continues to add value to its M2M solutions," wrote Kathryn Weldon, Principal Analyst, Current Analysis. "AT&T has made a number of recent alliance announcements with application platform providers, which adds to its arsenal of solutions."
Dan R.D.

Amex, Foursquare take mobile wallet scheme national [23Jun11] - 0 views

  • Program doesn't require coupons or NFC chips; discounts appear on Amex statements after a purchase
  • Computerworld - American Express Thursday announced the national rollout of mobile payment system that pairs its Amex credit card with a user's smartphone-based Foursquare profile to offer discounts for retail purchases. The discounts, initially available from retailers H&M and Sports Authority, are credited to a user's Amex card within three to five days of a purchase, the company said, adding that no coupons, smartphone codes or NFC smartphone chips are needed. Foursquare, a mobile platform that uses GPS technology, currently has more than 10 million subscribers who use the service as a social network to share their location with friends. The joint effort requires that cardholders register with Amex to link their card to their Foursquare profile.
Dan R.D.

Qualcomm: Augmented Reality glasses a long way off [28Jun11] - 0 views

  • When it comes to mobile Augmented Reality technology, Qualcomm is the top dog. The San Diego company has the biggest AR R&D unit in the world and the message from its recent Uplinq conference in California was clear - it thinks that AR is going to play a significant role in shaping the mobile media horizon.
  • Qualcomm's senior director of business development Jay Wright
  • "For Qualcomm, we think the technology is interesting, we follow it closely but it's not on our near to mid-term horizon. This is beyond the five to eight year window," he said.
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  • "There's a huge technology challenge in just getting stuff small enough so as you can have displays in front of your eyes," he said.
  • He too admitted though that AR eyewear needed "to be socially acceptable and desirable" though and that the technical challenges were great. "It has to be a low level interface,” he stressed. "We don’t want pe
  • ople to get run over while totally immersed in the sky or the trees or something else."
Dan R.D.

Brisbane community weather monitor plugs into the Internet of Things [04Jul11] - 0 views

  • David McCullough has connected up into Pachube’s public platform, to share, store and visualise weather sensor data, using the Opengear ACM5000 smart device server
  • Pachube is a global data brokerage platform for the Internet of Things, managing millions of datapoints per day from thousands of individuals, organisations and companies around the world. By sharing data feeds from and between physical Things, such as environmental sensors, smart meters, building management and process control systems, Pachube provides a globally distributed data ecosystem and application development platform.
  • The Opengear ACM5000’s Linux system under the hood made integrating Pachube API support quick and easy using the free Opengear Custom Development Kit. The ACM5000’s legacy as an industrial-grade, rugged device that is proven and reliable in harsh environments, and wide array of network and data ports, make it an ideal solution to provide network connectivity and data telemetry for things such as weather stations.
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  • Dr Brendan Baker, Business Development Manager for Opengear. “The challenge is both in opening up this mass of data, and turning it into usable information. That way, every day things can make smart decisions based on their environments – say a hot water system that activates only as needed based on learned household habits, or even negotiates a tariff with the gas provider.”
  • . “Opengear smart devices aren’t limited to providing the plumbing to securely connect these systems, they are capable of making the smart decisions at the edge. We are already seeing them rolled out in these kinds of applications, particularly in utilities, security and health sectors and as part of smart cities initiatives.”
Dan R.D.

What will users do when ads hit their Twitter stream? [14Jul11] - 0 views

  • If there’s one thing Twitter users know, it’s that advertising is coming — and not just a few “promoted tweets” or “promoted trends” here and there, but actual branded advertisements appearing right in a user’s real-time stream. There have been several recent reports that ads will be rolling out soon, including a Reuters report that says Twitter is planning a trial of “self-serve” ads for major corporations. There’s no question that the company needs to do bring in revenue, but how will users of the service react to the sudden appearance of advertising in their streams? At least one analyst thinks that Twitter is making a big mistake.
Dan R.D.

Conductive nanocoatings for textiles could lead to thin, flexible electronics [08Jun11] - 0 views

  • Not long ago, we reported on a prototype thin, flexible smartphone known as the Paperphone. While it isn't actually made out of paper, the success of a research project at North Carolina State University indicates that phones in the future could be. Scientists there have been able to deposit conductive nanocoatings onto textiles, meaning that items such as pieces of paper or clothing could ultimately be used as electronic devices.
  • smart fabrics.
  • "Research like this has potential health and monitoring applications since we could potentially create a uniform with cloth sensors embedded in the actual material that could track heart rate, body temperature, movement and more in real time," said Dr. Jesse Jur, NCSU assistant professor of textile engineering, chemistry and science, and lead author of a paper on the technology. "To do this now, you would need to stick a bunch of wires throughout the fabric - which would make it bulky and uncomfortable."
Dan R.D.

Don Draper needs to re-brand infrastructure for the internet era [30Jun11] - 0 views

  • The cool kids of today - yes, the same kids who will be voting in the 2012 election - don't want to talk about infrastructure. Instead, they want to talk about mobile devices, crowdsourcing real-time data and collaborating via high-tech RFID sensors. They don't want to think about massive government expenditures and cheap bank loans for new construction projects. They think about cool ways for The Internet of Things to empower everyday citizens.
Dan R.D.

Foursquare turns its back on game mechanics as company matures [18Oct11] - 0 views

  • “We want to build tools that change the way all the people in this room experience the real world,” said Foursquare founder Dennis Crowley at the Web 2.0 Summit today, as he described his company’s retreat from the game mechanics that first made the check-in service a success. With more than 10 million downloads, Foursquare is the category leader for location services, even as it moves away from its initial offering. Crowley said Foursquare is about much more than check-ins, and features such as Foursquare Radar and Foursquare Explorer are going to power even stronger user adoption in the future.
  • “We have a very narrow focus on building features that help people experience the real world,” Crowley said. “How we were able to survive the Facebook onslaught — that was a big motivating factor for the entire company.”
  • In spite of banner user adoption, Crowley said he can identify with newcomers who are still struggling to understand why they should use a check-in service at all. Crowley said when he first downloaded Twitter, it was 18 months before he really understood why the product was worth using, because he hadn’t discovered that “thing” which made it special.
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  • “Merchants have been around for the ride from the beginning,” said Crowley, adding that for every three user features his team launches, there’s one new feature created for merchants. Crowley also said there’s a whole subset of people who no longer use Foursquare for the game dynamics and check-ins, but to stay on top of deals and special offers from favorite local businesses.
  • Crowley also said that serving the needs of merchants alongside users has been instrumental in creating the Foursquare experience. And as any regular Foursquare user knows, beyond the bragging rights you get as “mayor,” an increasing number of businesses offer discounts or other physical rewards, such as t-shirts or branded bottle openers, for users who check in at their location.
  • “I’m a big believer in game mechanics to push people to do new things in real life,” says Crowley.
Marc-Alexandre Gagnon

Finextra: CommBank makes NFC play with Kaching [25Oct11] - 0 views

  • Commonwealth Bank of Australia has unveiled Kaching, a mobile phone application and case capable of conducting NFC-based, e-mail P2P, and Facebook payments from a single handheld device.
  • Commbank Kaching combines peer-to-peer payments via the phone's contacts and email addresses, and 'social payments' via a user's Facebook friends along with NFC contactless technology.
  • David Lindberg, executive general manager cards, payments and retail strategy says: "The recent explosion in uptake of digital and smartphone technology has revolutionised how we all transact, interact and communicate with each other, and this new application will make the dream of mobile payments a reality."
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  • Once the customer has selected an account to both receive and make payments from, Commbank Kaching will enable them to pay anyone via MasterCard PayPass, an email address, phone number or Facebook friendship.
  • Depending on the format selected for payment, the transaction will either take place instantly, or generate a unique code for delivery to the recipient, allowing them to access their payment online at a convenient time.
  • Users wishing to activate the NFC functionality will need to use an iCarte cover - billed as an interim technology by the bank - which is available for purchase during the app installation process.
  • "Mobile and online social payment is the next step in transaction technology," says Lindberg.
  • Now, for the first time, Australian consumers will no longer have to rely on cash or cards to make payments to family, friends or even businesses.
Dan R.D.

How augmented reality is an opportunity for developers (Inside Apps) [24Oct11] - 0 views

  • "It's a novel user interface that's got everyone interested," said Jay Wright, a senior director for Qualcomm focused on augmented reality.
  • The compass-based mapping feature you see now represents only the beginning of augmented reality's promise, Wright said. In an interview, he said the next generation of augmented reality will better integrate superimposed images with reality and work with a broader set of applications. He believes it represents an elegant way of marrying the tangibility of the physical world with information available in the digital world.
  • There are still technical hurdles to surpass. More phones are starting to use a 1-gigahertz processor or faster, which is recommended to handle such tasks. The computer vision, he said, needs to be improved to it can scan three-dimensional objects rather than just flat images, which he expects is the catalyst to opening up the feature.
Dan R.D.

Glitch developer says mobile gaming is dominating the games industry [24Oct11] - 0 views

  • Forget consoles and PCs -- mobile gaming is prepped to be the number one gaming platform for the next decade, according to Glitch developer Tiny Speck. Vice President of Product and Operations Kakul Srivastava says we're already seeing it everywhere: "It is what is happening right now. I think the killer console is going to be your mobile device. That is absolutely where people will play more rich and involving, and even graphically intensive games."
  • With the newest editions of smartphones outpacing their predecessors and coming out much faster than the next console generation, Srivastava thinks it's not surprising that mobile gaming has momentum in the industry. "That pace of change is why mobile devices are going to be the console of the future. The way player interaction and player needs are changing, it's much faster than the five to seven years [of console development] that we're talking about," she said.
Dan R.D.

Wilderness communication without cell towers | KurzweilAI [14Jul10] - 0 views

  • Australian scientists have invented software that enables mobile phones to work in remote areas where there is no conventional coverage and in locations where the infrastructure has been destroyed through disaster, or is not economically viable.The “Serval Project” technology enables ordinary mobile phones to make and receive calls without the need for phone towers or satellites.
  • Converting a cell phone into a cell tower The project includes two systems that can operate separately or be combined. One is specifically for disaster areas, and consists of a temporary, self-organizing and self-powered mobile phone network that operates via small phone towers dropped into the area by aircraft.The second system consists of a permanent mesh-based phone network between Wi-Fi enabled mobile phones, with no tower infrastructure required. It incorporates a compact version of a mobile phone tower into the phone itself, using the Wi-Fi interface in Wi-Fi-enabled phones.The current range between phones is only a few hundred meters, which limits the usefulness of the system in remote areas, but adding small transmitters and more devices could expand the range considerably.
Dan R.D.

The Growing Hipness of Mobile Wellness [01Nov11] - 0 views

  • Your mobile wireless carrier may soon have a say in the way you think about health and wellness. AT&T, through its Emerging Devices unit, plans to offer for sale health-tracking clothing equipped with wireless sensors that enable you to track your heart rate, body temperature and other vital signs -- and then send all this data to a site where a physician can access it. The first offering will be a version of the E39 body compression shirt, originally designed by Under Armour for the NFL scouting combines and other world-class athletic competitions. Now imagine yourself as a high-performance weekend athlete, effortlessly transmitting your heart rate, skin temperature and activity levels to the Web. That the “smart fitness” trend – which can be traced back to the Fitbit tracker – is now transforming into a broader “e-wellness” movement is not a coincidence. The biggest wireless network carriers - like AT&T – are under intense pressure to produce new revenue streams. The total mobile Internet penetration rates at these companies have hit a saturation point. They can advertise as much as they want, but there’s simply no one else who needs another mobile phone these days.
Dan R.D.

Coming Soon to a Bank Near You: Cloud Computing [02Nov11] - 0 views

  • The financial services industry is warming up to the idea of using the cloud for some of its critical computing needs. More than half of bank transactions will be supported by cloud-based infrastructure and software by 2015, according to a recent report from Gartner.
  • That is the expectation of about 39% of financial services CIOs worldwide, according to the survey. In Europe, the Middle East and Africa, 44% of CIOs for banking firms expect that more than half of their institutions' transactions will take place via infrastructure that lives in the cloud, and 33% expect most of them will be processed using some type of SaaS application.
  • For banks, the cloud can offer far greater computing power and scalability. Migrating critical operations there won't be without its risks, however. Security and stability are always a concern when moving to the cloud, and that's especially true when highly sensitive data like financial transactions are involved. It simply requires that systems are architected in a secure and fail-proof way.
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  • As Gartner Managing Vice President Peter Redshaw summed it up, "Successful new cloud services can displace the existing and dominant process for design, distribution or transacting in a disruptive way, rather than just incrementally improving them."
Dan R.D.

Social Media versus Knowledge Management [26Oct11] - 0 views

  • On the surface, social media and knowledge management (KM) seem very similar. Both involve people using technology to access information. Both require individuals to create information intended for sharing. Both profess to support collaboration. But there's a big difference. Knowledge management is what company management tells me I need to know, based on what they think is important. Social media is how my peers show me what they think is important, based on their experience and in a way that I can judge for myself. These definitions may sound harsh, and biased in favor of social media, and to some extent they are. Knowledge should be like water — free-flowing and permeating down and across your organization filling the cracks, floating good ideas to the top and lifting all boats.
  • Social media looks downright chaotic by comparison. There is no predefined index, no prequalified knowledge creators, no knowledge managers and ostensibly little to no structure. Where an organization has a roof, gutters and cistern to capture knowledge, a social media organization has no roof, allowing the "rain" to fall directly into the house, collecting in puddles wherever they happen to form. That can be quite messy. And organizations abhor a mess.
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