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Dan R.D.

Ban.jo Breaches the Barriers Between Location-Based Apps [13Jul11] - 0 views

  • More and more social networks are offering geolocation. How does a person keep up without joining every service under the sun? A Palo Alto, CA-based startup called Ban.jo hopes to become geo-location central by allowing iPhone or Android mobile users to see who’s nearby, no matter what social network they may be using. Ban.jo founder Damien Patton, who launched the free app at the end of June, says it has already been downloaded in over 100 countries. He wants to make all geolocation services more useful to more people by eliminating the barrier of having to sign up on a case-by-case basis. So far, Ban.jo users can see the locations of people who have declared their locations via Twitter, Foursquare, Gowalla, or Facebook.
Dan R.D.

Game Set Match: Social Gaming Embraces Open Innovation [09Jul11] - 0 views

  • Alcatel-Lucent Geo-Location Mobile Game "Acquisition" On top of our platform and supported by our community members, Alcatel-Lucent ran an innovation & development challenge to bring new mobile applications and games to life. A TopCoder member came up with the idea for Acquisition, which leverages network-based API's for automated geo-checkin, SMS, subscriber identity, call control and player presence. It pairs it with game mechanics similar to a traditional game of Monopoly. In a game of Acquisition you are competing against a set of friends to amass the most wealth and you do so by physically checking into a variety of localities, trading properties, developing on top of owned properties, earning dividends and expanding your empire.
Dan R.D.

When Books Are Social Networks [25Jun11] - 1 views

  • Craig Mod dreams of a different sort of book: Imagine a future where instead of lending someone a book, you lend them your bookmarks. Where your notes, annotations and references are synchronized across platforms and applications. Where your bookmarks belong to you, and a record of every book you read is saved and stored securely, no matter how or where you read it. Kevin Kelly envisions how the publishing industry will adapt. Alexis Madrigal explores how the New York Public Library has moved beyond books, existing now as a social network with three million active users.
Marc-Alexandre Gagnon

PayPal Launches Facebook App for Sending Money to Friends [EXCLUSIVE] [17Nov11] - 0 views

  • Social payments are taking a giant leap forward. PayPal has unveiled a Facebook app that lets you send money to friends.
  • The app, simply titled Send Money, is just as straightforward as its name. You have the choice to send either an ecard with money or just money with no card. You select a card, choose a friend to send it to and then select how much money to send.
  • “The PayPal and Facebook infrastructure have now merged,” PayPal’s Anuj Nayar says. “This is another way to personalize the act of giving money.”
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  • And while the primary aspect of the Send Money app is its enablement of transactions across the world’s largest social network, the ecard aspect is being emphasized as well. PayPal was quick to point out that more than 500 million ecards are sent every year, and that’s why PayPal is offering dozens of choices for everything from birthdays to congratulations.
  • “Sending money, person to person, is free,” PayPal Senior Product Marketing Manager JB Coutinho said. “If it’s funded by a PayPal balance or linked to a bank account, it’s free.”
  • While there are several ways to pay with PayPal via Facebook (Payvment comes to mind), this is the first app to enable peer-to-peer payments via Facebook and PayPal. And because it’s a peer-to-peer transaction, there is no transaction fee, though PayPal’s regular limits and international fees still apply.
  • We can see the app really taking off. Users who see on Facebook that it’s a friend’s birthday can quickly fire up the app and send a card and some cash within a few minutes. The app is just as useful for things like lottery pools and reimbursing friends for lunch. It’s a big step toward making social payments a reality.
Dan R.D.

10/04/23 Geolocation Gold - Foursquare vs. Gowalla: Who's Winning the Geolocation War? [INFOGRAPHIC] - 0 views

  • social analytics platform Viralheat, we have new data points in which to judge the fallout of SXSW.
  • the one getting the most attention on Google Buzz, Facebook, Twitter, and other social networks is clearly Foursquare (), which earned more than 38,000 mentions on social channels at its peak. In comparison, Gowalla () garnered less than 25% of that amount, peaking at 8,296 mentions.
D'coda Dcoda

Badgeville & Janrain: Turning Serious Games Players Into Loyal Brand Advocates [29Apr11] - 0 views

  • “After carefully weighing our options for building a social rewards solution in-house versus integrating with a best in class technology provider, we selected Badgeville, a recognized leader in the space, for their comprehensive, lightweight and flexible platform,” said Larry Drebes, CEO, Janrain.
  • Badgeville jumped onto the scene when they won “Audience Choice” at TechCrunch last fall. Within two quarters they’ve captured 50 clients for their “white label” social rewards, loyalty and analytics platform.
  • Badgeville helps web publishers of all sizes increase audience engagement and unlock new monetization opportunities. The Palo Alto– based company provides platform that makes it easy for web publishers, to increase user loyalty and engagement. 
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  • Badgeville aspires to democratize the Foursquare experience beyond retail by enabling publishers and other segments to build their own game mechanics and incentives platforms.
  • Publishers who use Badgeville can set up an account, offer defined rewards and track visitor behavior with realtime analytics. Badgeville works for any company that has a community on its site: anyone from gaming to education, to retail and more can use the service to reward people for checking into a site, taking tests or simply browsing through products. Virtually anything can correspond to a badge reward.
  • “It’s not about pageviews anymore.” Publishers can award badges for the behavior of their choice, such as leaving a comment or becoming a fan of the site on Facebook. Readers can also compare their results to friends’ on social networks like Facebook.”
Dan R.D.

The Agile Model comes to Management, Learning, and Human Resources [17Sep11] - 0 views

  • This agile model (which is now well known in Silicon Valley and in the software engineering world) has transformed software.  It has many benefits:  it reduces the long cycle times that create risk; it enables engineers to take advantage of the fact that requirements change quickly; and it honors the fact that people perform best when they work on small projects they can finish quickly.
  • Agile is also built on the understanding that people learn in small chunks - so while it may in fact take a year or two to build a highly complex website, no person needs to try to understand the entire engineering program in advance.  And as the image on the right shows, daily work becomes a part of a bigger project in a continuous, dynamic process.
  • Look at where Agile fits in Management and HR:
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  • Traditional annual performance appraisals use an older "waterfall" method - continuous feedback and recognition is an "agile" approach.
  • Traditional formal training and certification is a "waterfall" model -  rapid e-learning and informal learning is an "agile" approach.
  • Top down cascading goals are a "waterfall" approach - rapidly updated "objectives and key results" (sometimes called OKR - widely used at Google) is an "agile" model.
  • Traditional annual rewards and bonuses are a "waterfall" model - continuous recognition and social recognition systems are an "agile" model.
  • The annual employee engagement survey is a "waterfall" model - continuous online idea factories and open blogs are an "agile" model for employee engagement.
  • The annual development planning process is a "waterfall" model - an ongoing coaching relationship is an "agile" model for leadership.
  • The traditional recruiting process is a "waterfall" model - this is being replaced by a continuous process of social recruiting and referral-based recruiting which can be rolled out in a few hours.
  • Consider what has happened to the corporate training industry.  While formal education and training has not disappeared, today people want to learn "on the job" through informal and social networks on a real-time basis.  This is a form of "agile learning"
Dan R.D.

Socially Awkward Teens May Drive Mobile Payment Adoption [14Sep11] - 0 views

  • In an interview, David Messenger, American Express’s head of online and mobile, tells me they have identified a major pain point among teens and others who are still using cash and checks to conduct a majority of their transactions.
  • The conversation got heated when a woman raised her hand to say she didn’t understand why she would ever adopt mobile payments: Seriously, how could a phone be easier than swiping a card?
  • Walmart’s SVP of online and mobile, Gibu Thomas, explained that the discount retail conglomerate would never pressure users to adopt it, while T-Mobile Chief Strategy Officer Peter Ewens defended the technology by saying that it improved security.
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  • He said the benefits are obvious when splitting a check at a restaurant, divvying up rent and utilities among five roommates every month, or being the person who fronts the money to buy tickets to a concert for a group of 10. Those transactions today are largely conducted with cash and checks.
  • American Express is also experimenting with using social networks by creating a Facebook application called “Pay Me Fool,” which uses humor as a way to make it more comfortable for someone to bug a friend to pay them back for beers last weekend.
  • But right now, Messenger and the other participants on yesterday’s panel agreed on one thing: NFC is still about three years away from hitting the mainstream. It will take a while for users to get NFC-enabled phones and for retailers to have NFC-enabled payment terminals.
Marc-Alexandre Gagnon

How Visa Plans To Dominate Mobile Payments, Create The Digital Wallet And More | TechCrunch - 0 views

  • It’s no secret that credit card companies are shelling out big bucks and aggressively forming partnerships and deals to start cashing in on the mobile and digital payments innovations currently taking place. American Express, which recently debuted its own digital payments product Serve, has been particularly aggressive on the partnerships front, striking recent deals with both Foursquare and Facebook. Mastercard has bet on NFC with a partnership with Google for Google Wallet and bought online payments gateway DataCash for $520 million last fall. And Visa has made a number of major moves in the mobile and digital payments space of late; including making an investment (and taking on an advisory role) in disruptive startup Square, buying virtual goods payments platform PlaySpan for $190 million, and acquiring mobile payments company Fundamo for $110 million. We sat down with Visa’s Global Head of Mobile Product Bill Gajda and the company’s Head of Global Product Strategy, Innovation and eCommerce Jennifer Schulz to discuss how the financial company is planning to compete in both mobile and digital payments.
  • In May, Visa announced its plans for the digital wallet. We’ll explain this initiative later in the post, but part of this platform would allow you to access your loyalty points, credit cards and more from your mobile phone at the point of sale. And the third pillar of Visa’s mobile strategy is incorporating value-added services like real-time alerts, contextual services, and offers at point of shopping based on where you are.
  • Gajda explains that Visa is licensing mobile payments applications PayWave for integration with the ISIS wallet and the company is actively looking for other ways to integrate with NFC into the company’s mobile payments structure.
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  • Of course, some aren’t so bullish on NFC, notably eBay (who owns PayPal) CEO John Donohoe, who in a recent earnings call said merchants refer NFC “not for commerce.” And odd statement considering PayPal just dipped its toes in the NFC pool with support for Android.
  • Gajda tells is, “I think for some people NFC will replace the actual physical credit card but it will be a long time before NFC replaces all payments.” He believes that we are going to start seeing more traction by end of this year but says the capability of “taking credit cards and putting them on mobile phones will represent the long tail” in payments. But he adds, “the pieces are in place for NFC to take off.”
  • The second part of the Visa’s mobile strategy involves the digital wallet and the mobile web. Gajda says that as e-commerce ramps up on mobile phones, there is a need for one-click, simple username and password checkout experience in a transaction being made on a mobile device. That’s an area where PayPal has been working hard to dominate in but Visa sees room for other players. Should we expect a PayPal-like, one-click mobile payments technology coming from Visa soon? Perhaps, the company hasn’t been afraid to enter PayPal’s territory in the past, launching a peer to peer payments service earlier this year.
  • Gajda tells us that the biggest challenge of mobile payments in the current market the massive amount of fragmentation in the mobile industry. He explains that with all of the various mobile operating systems, specific manufactured phones, applications and more, keeping up with pace of innovation on the development side is a major challenge for Visa.
  • Visa actually tested a partnership with retailer The Gap earlier this year which alerted customers via SMS of discounts in stores near them. Gajda tells us Visa is working with a number of other retailers and banks on similar deals which will be announced soon.
  • Gajda says there are a number of other factors at play in the mobile payments place that need to be highlighted when talking about mobile payments. International is a huge growth area in mobile payments. He tells is that outside the U.S., there are a large number of people who have mobile phones but don’t have banking relationship or credit card. In fact, he says there are 2 billion people in world that have phone, but don’t have a bank account or credit card.
  • In these markets, Visa’s goal is to bring prepaid accounts, purchasing power and other financial services to basic phones. These could include topping up a mobile phone with airtime, buying transit tickets, peer to peer payments. And this goal was the mean reason behind the purchase of behind the $110 million purchase of Fundamo. The company’s platform delivers mobile financial services to unbanked and under-banked consumers around the world, including person-to-person payments, airtime top-up, bill payment and branchless banking services.
  • MOBILE Gajda explains that there are three prongs to Visa’s mobile payments strategy. One of these is NFC, and focuses on payments using a mobile phone at a physical store. For background, NFC (near field communications) enables people to make transactions, exchange digital content and connect electronic devices with a simple touch. As we’ve seen with Google Wallet, Android phones such as the Nexus S are being built with NFC chips, making your cell phone a mobile wallet. Visa recently joined the ISIS network, a NFC mobile payment network that is a joint venture formed by AT&T, T-Mobile and Verizon. ISIS will soon launch in a number of markets, including Utah and Texas.
  • Connecting with the small business world that don’t yet use credit cards or are new to the system is another area where Visa feels there is strong potential, especially with mobile payments. That’s why the company invested in disruptive mobile payments company Square and took an advisory role in the company. Gajda says that the power of Square is that it is enabling small businesses and independent workers such as doctors, designer and other merchants to start using credit cards and grow their businesses. It would make sense for Square and Visa would somehow work to harness the power of their partnership (As of April roughly two-thirds of transactions using Square’s payments service were through Visa credit cards.), but it’s unclear what the two companies will reveal any new co-produced products soon.
  • Schulz explains that the idea behind the wallet is that consumers want control over their wallet and want to have payment information and access available to them at all times. She believes that the digital wallet will click to buy incorporated on retailers’ sites is essential to the future of e-commerce in both the U.S. and emerging markets.
  • DIGITAL Visa’s digital payments guru Schulz outlined her strategy for digital payments at the company, which centralizes around the creation of the digital wallet. Schulz says that because of the fact that e-commerce is being more easy and convenient with customers, especially with m-commerce, the underlying payments infrastructure has to evolve.
  • And Visa’s answer to this is a new digital wallet initiative. Here’s how it works. Users will have an account, and they can add their credit card numbers (and cards from other credit card companies such as American Express and Mastercard). Visa is partnering with a number of financial institutions to offer this product to their customers.
  • Users can also load their loyalty points and rewards cards, as well as organize their shopping lists. Schulz describes it as a “wallet in the cloud.” But she says the key to the success of the wallet is a seamless, one-click payments experience for the consumers. So Visa has partnered with a number of large-scale retailers (which will be announced soon) to integrate what Schulz refers to as a ‘new acceptance mark’ on a merchant payments page.
  • So there will be a button you can click on, which will prompt you to sign-on and then will sync your digital wallet with the purchase in your shopping cart. So for example, imagine you had a camera in your cart, and Visa offered a 20 percent off at camera’s purchased at BestBuy, the wallet would sync and show the discount in your cart. The same works for loyalty points and more.
  • Visa competitor American Express is also working hard to innovate both at the large retailer level, as well as among smaller retailers, with GoSocial.
  • She compares the digital wallet offering to “two-hand clapping.” ” You can have a digital wallet,” Schulz explains, “but you need a merchant solution of click to buy, and Visa’s going to transform that experience.” And Schulz highlights another recent acquisition, Playspan, has helping drive a simplified commerce experience, a.k.a. click to buy, within game or within app.
  • Of course adding another checkout experience to online retailers’ sites can be a complicated and time-consuming process. But that’s where Visa’s $2 billion acquisition of CyberSource comes in. CyberSource is said to process about 25 percent of all e-commerce dollars transacted in the United States, and operates e-commerce for hundreds of thousands of retailers. Schulz says this relationship has helped speed up the pace of implementation.
  • Creating the digital wallet, both on the mobile and web platforms, is no easy task. Visa has a name for itself in the credit card industry but the fact is that the brand still has to attach innovation to itself in order for people to take these products seriously. Perhaps that’s one of the reasons why Google’s Mobile Wallet news created waves, even though NFC technology is in its early stages.
  • But he says that there is still so much room for innovation around how we pay with mobile phones. “With the rise of smartphone usage, we are already seeing a lot of innovation around commerce,” he explains. “It’s inevitable that this will extend to the payments around the sales in mobile commerce.”
  • While Visa, American Express and others are looking to capitalize on the changes taking place in the payments industry, it is a challenging effort. Local commerce is a big part of this, and everyone is trying to find a way to close the redemption loop. But e-commerce, amongst larger retailers, is also a multi-billion dollar market that Visa hopes to continue to play in with products like a digital wallet. And in-store payments, whether that be through NFC, Square or others, represent another market.
  • I’ve been talking to a number of executives of payments companies and founders of innovative payments startups, and while their objectives are different, they all seem to agree on one thing. It’s early and there is still much more innovation were going to see in the next few years in the online and mobile payments space.
Dan R.D.

Manufacturing and the "Internet of Things" [01Oct11] - 0 views

  • “There’s been an ‘intranet of things’ in manufacturing for years now,” says Tony Paine, president of Kepware (www.kepware.com), a technology company in Yarmouth, Maine that develops communication and interoperability software for the automation industry. Explaining his statement, Paine points to the growing use of preventative and condition-based monitoring that are widely accepted, if not always implemented, by most manufacturers.
  • “This is not just about connecting smart devices, this is about modeling all the things in your manufacturing world so that it’s easy to remix them in new ways to build new applications,” says Russ Fadel, chief executive officer of Thingworx (www.thingworx.com), a two-year-old company located in Exton, Pa. The company combines the key functionality of real-time data, mashups, search, social media and the semantic web, and applies it to any process that involves people, systems, devices and other real world “things.”
  • “That kind of automated, connected response could save you, say, 3 percent on your utility bill,” Fadel says. “The ability to remix people and systems to interact with radical equality—this will be the source of some unexpected innovation. For manufacturers, the Internet of Things is not just about connecting your car to your alarm clock, it’s about creating a competitive advantage.”
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  • “Cellular wasn’t that popular a year and a half ago,” says Killian, “but that’s changed a lot with utilities and water/wastewater, in particular. Cellular technology is enabling users to monitor things that weren’t easily monitored in the past. On the wired side of things, I’ve heard of water districts wanting to run cable networks because Comcast can drop in broadband. So now they want hardened routers so they can run wired or wireless—and this is from guys who just recently were using dial-up 9600-baud modems. But with the access they now have to 3G, they’re getting onboard with what they can do with it. New technologies tend to force the use of better networking technologies.”
Marc-Alexandre Gagnon

Accel, True Ventures And Softbank Plunk $4.75M Into Music Sharing App SoundTracking | TechCrunch [08Nov11] - 0 views

  • With almost a million users and six million songs shared daily, Schematic Labs’ social music sharing app SoundTracking is today announcing that it has raised $4.75 million in Series A funding led by Accel Partners, True Ventures and Softbank Capital.
  • SoundTracking co-founder Steve Jang tells me that he plans on using the new funds for hiring and for furthering integration efforts with services like Spotify and Rdio, “We think connecting SoundTracking to consumption services helps take the music moments into your lean back consumption experience,” he says.
  • “We felt that people have music moments every day, and we wanted to build an app they could take out of their pocket to capture and share the soundtrack of their lives,” says Jang, “We want to continue to simplify that experience and make it more meaningful with the popular music consumption services and social networks.”
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  • Jang is passionate about the app’s community of users, who he insists view the posting of a “musical postcard” on SoundTracking as an emotional moment, “Our user community is still just in its early days. What we’re really most excited about is the engagement and reach of our music lovers who, given an app made for self-expression, seem to love to share emotions and personal moments on top of status updates and check-ins.”
D'coda Dcoda

09/1/07 Deep Web: Databases of Databases - 0 views

    • D'coda Dcoda
       
      entered in diigo
  • Opportunities emerge from the deep semantic web
  • Economics is the science of incentives. While the promise of searching a huge store of databases may not sound like Saturday social night at the local drive in burger joint, it does by extension, introduce new incentives.  The new technology will drive people to build databases.  A new generation of entrepreneurs will collect, organize, analyze and create – not information – but data.Database of databases of databasesThe first things entrepreneurs will organize are human knowledge data – starting with their own, then relating it to others. Not unlike the human genome project, the vast human knowledge reservoir will be mapped. Entrepreneurs will enter their communities (on line, neighborhood, work, school, church, social networks) and create a database for what other people know and parse the data in any number of important and useful databases.The reason for this is simple; data are collections of human observations.This is the only thing people are willing to pay forRead more at www.conversationalcurrency.com
  •  
    Opportunities emerge from the deep semantic web
D'coda Dcoda

Mapmaker AND International Publishers NV Reports Loss in First Quarter 2011 [17May11] - 0 views

  • AND Chief Executive Officer Maarten Oldenhof says the company experienced a challenging start of 2011. “We are in close contact with various big companies, however we depend on the decisions of these parties and their long approval procedures. We see opportunities in the strong growing Smartphone market and social networks, such as Facebook, Groupon and Twitter. Social media on the smartphone is very powerful and location-based services are a must.” Revenue in the first four months of 2011 has declined, which has led to a loss in the first four months of 2011. Given the current size of AND, the development in revenue and results are greatly influenced by whether or not closing orders in a given period, both large and small. Further, big companies in the market are very careful with making decisions because of quickly changing market developments and especially the influence on their business models.
  • Outlook for 2011 The economic climate, market developments and business models are all very uncertain in the market for digital maps. The development of the results in 2011 will depend on the strength of the economic recovery and developments in the market for navigation and location based services. Therefore, AND is not in the position to provide an outlook for the full year 2011.
Dan R.D.

What is Coming? - The Future of Geolocation [21Apr11] - 1 views

  • Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.
  • Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.
  • 1)make it easy and 2) create value. Users want to put in less effort and receive more value.
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  • developers continue to chase after our elusive social graph to make geolocation as indispensable as microblogging and photo sharing.
  • RFID (radio-frequency identification) and NFC (near field communication) technologies are going to become much more popular as geolocation apps continue to evolve and developers look for ways to make sending and receiving location-based data easier.
  • Foursquare has already begun testing NFC check-ins and Coca-Cola used RFID at last year’s Coca-Cola Village teen camp to enable Facebook Likes and status updates to be sent with wristbands.
  • What Else Can We Expect? There are some exciting innovations emerging in geolocation already, but there’s surely much more value to be had from this technology. Some of the developments I’m most interested to see are: A collection of user-generated information about a place, like a location-based Wikipedia Mobile check-in for flights, bypassing the long check-in counter queues Mobile check-in at doctors’ offices, sending the secretary an automatic notification of your arrival Mobile identification, providing entry to adult-only venues like nightclubs (our phones are already replacing cash, so why not our photo IDs?) Digital, geotagged nightclub stamps to prove you’ve paid to get in Bookmarking for places with push notifications, so you’ll finally remember to check out that café your friend keeps recommending Interactive maps attached to promotional material (with QR codes?) so you can easily find the new pizza place that sent you coupons in the mail
  •  
    That's a bit long as a clip, Dan.
  •  
    yep, I know, but now I'm going to try and edit it and see if it updates the post that got syndicated into wordpress. Also, the comments that we are posting here are updating on our wordpress blog, which is pretty cool, but strange because they are appearing at the top of the post.
Dan R.D.

4 Reasons Every Online Brand Should Explore Gamification Strategies [23Sep11] - 0 views

  • So what’s making gamification so popular today? Consider these four factors.
  • 1. Consumers Want It
  • consumers are looking for new ways to entertain themselves — 40% of U.S. online adults have expressed this interest in a recent survey. What’s more, consumers want game elements everywhere. 60% of consumers play a video game online in a typical week. Consumers (especially Gen Yers) are increasingly accessing games online and on mobile devices.
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  • 2. Social Media Enhances It
  • 4. Early Starters Have Proven It
  • 3. Gamification Vendors Enable It
  • Badgeville, BigDoor and Bunchball all offer SaaS platforms with mechanics, accessible consumer tracking and data, and the ability to easily iterate a gamification strategy as needed.
  • When consumers can share achievements like badges and trophies with their social networks, it enhances the innate human motivations that games have used for generations to keep people engaged (i.e. the desire for status, access, power, etc.)
  • Recent gamification efforts from brands like Chiquita, HP and Sephora have succeeded, increasing confidence that, if applied correctly, the right gamification strategy can work.
  • How exactly does gamification help increase engagement?
  • Involvement: Gamification can foster participation by increasing site returns, new visitors and registrations through reward systems and incentivized word-of-mouth efforts.
  • Interaction: Marketers need visitors to spend time with their content and brand in order to foster engagement.
  • Intimacy: Consumers are able to connect with a brand more intimately when they’re interacting in real-time versus visiting a static brand website.
  • Influence: Word-of-mouth marketing has taken off recently, and companies have realized it can have a significant effect on brand visibility.
Dan R.D.

Facebook's Push toward the Semantic Web [06Oct11] - 0 views

  • A recent interview takes a look at what Facebook’s recent platform changes mean for businesses. It begins, “Recently at f8, Facebook’s developer conference, the company introduced a series of action verbs into its social platform. ‘Read,’ ‘Watch,’ and ‘Listen,’ Facebook CEO Mark Zuckerberg explained, were added to help build a ‘language for how people connect.’ The one missing word, of course, was ‘Buy.’ That’s really why Facebook and its army of content partners from news, publishing, music, and film and TV are rushing to set up shop on the famous platform with 750 million users.”
  • The interviewer “sat down with Gi Fernando, an expert on social-networking data, to help explain what Facebook’s platform changes mean for brands, consumers, and marketers.
  • When asked about the single biggest change that Facebook is making, Fernando replied, “The biggest change is Facebook driving toward becoming the semantic web. The semantic web is making sure that the Internet has a dictionary and a grammar that can be understood by consumers, yes, but also by advertisers and brands. It’s also understanding how people behave on the Web rather than just clicking on stuff: what are they actually doing? You read, watch things, you get instant feedback, your friends can read and watch with you, but then the brand knows what you and 13 others are reading, watching, listening to as well, and you can target advertising based around that. It’s a beautiful feedback loop both for the consumer and the brand.”
Marc-Alexandre Gagnon

eBay's John Donahoe Literally Starts Hammering Out the Plan for Mobile - Tricia Duryee - Commerce - AllThingsD - 0 views

  • The yellow-handled hammer, which the eBay CEO purchased at Home Depot using PayPal, signals that the company’s plans for entering the mobile payments business has entered the construction phase.
  • The company also announced fourth-quarter results yesterday, solidly beating both the company’s internal guidance and analyst expectations. One of eBay’s big initiatives over the past year has been to find ways to work more closely with physical retailers by providing them with the technology they need to operate more efficiently online and offline. Over the past year, that has included buying 13 companies, for a total investment of $3.4 billion.
  • “We are right at the intersection of something that’s really cool,” Donahoe said. “This isn’t something that everyone sees, like social networking three years into it, when only the early people knew about it.”
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  • If eBay is able to capture just 2 percent of the sales occurring at the point of sale, it will be able to double PayPal’s $70 billion business today. If they capture 4 percent, they’ll triple it.
  • One major opportunity is payments being made at the cash register, and arguably many others see it, too, including Google, Visa, MasterCard and the wireless carriers, which are all working on their own solutions.
  • What everyone is not seeing, he explains, is how retail and payments are two massive industries that are “at an inflection point where they will go through dramatic change.”
  • Of course, that will take some time.
  • This year, eBay is focused on learning and testing out the technology in several trials; then, in 2013, it will begin to scale the business. In 2012, the company is not even factoring in a lift from point of sales in eBay’s revenue guidance.
  • The company’s big test will start later this week, when it expands its trial with Home Depot from five stores in the Bay Area to 51 stores in the Bay Area, Atlanta and Omaha.
  • Everything continues to be on track, despite the unexpected departure of PayPal President Scott Thompson. Thompson shocked Donahoe right after the New Year with the announcement that he was leaving to become CEO of Yahoo.
  • So far, Donahoe said, the mobile payments technology works flawlessly, based on his own experiences, but there’s still some additional scenarios they will have to consider.
  • Yesterday morning, he drove to a store in San Jose, where he consciously left his wallet and phone in the car.
  • He walked through the aisles to find a hammer and tape measure, and then went to check out, where the terminal gave him the option of checking out with PayPal. He entered his mobile phone number and PIN, and the transaction was completed, with the receipts sent to his phone and email.
  • “It was faster than swiping the card,” Donahoe said. “This is an advantage that PayPal has. No one else can do it with a mobile number and PIN. There was no fancy whiz-bang technology.”
  • Customers will also be given the option of paying with a PayPal credit card.
  • But not all the pieces are in place yet.
  • Coming soon: Users will be able to store their loyalty cards in their PayPal wallet, and will be able to receive personalized offers based on their shopping habits.
  • Also, it’s worth noting that while Donahoe checked out easily, there will be a learning curve for others. In advance of going to the store, users will have to associate a phone number and PIN with their account, and enable their account for in-store checkout.
  • Right now, there’s no contingency plans for if a person doesn’t have a PayPal account, or if it’s not set up. In fact, a very small percentage of the more than 100 million PayPal users have likely done that.
D'coda Dcoda

Facebook to blame for panic surrounding mysterious Tourettes-like iillness in rural New York Town [06Feb12] - 0 views

  • Facebook and YouTube could be to blame for the spread of the mystery Tourrette’s-like illness that is blighting a town in upstate New York. Doctors said that symptoms are being ‘reinforced and magnified’ because victims of the bizarre condition are uploading videos of themselves onto social networking sites to appeal for help. They argue that when other people in the town of LeRoy view the videos, they are unconsciously mimicking what they see and spreading it around.
Marc-Alexandre Gagnon

Gamification trend to take hold in travel | Tnooz [08Nov11] - 0 views

  • The trend in online games, already popular in the entertainment industry, is set to extend to the travel industry according to research released this week. 
  • The WTM Global Trends Report 2011 reveals the ‘gamification of travel’ is already taking hold with companies and tourism organisations including Lufthansa and Tourism Ireland using gaming techniques to create brand awareness and build loyalty.
  • Last year Tourism Ireland unveiled its Ireland Town game on Facebook giving it the potential to engage with more than 62 million people.
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  • The report, carried out in conjunction with Euromonitor, also highlights campaigns such as Nothing Like Australia with Australians encouraged to upload a photo and share their holiday experiences with the world.
  • According to Gartner, by 2015 more than 70% of Forbes Global 200 companies will have at least one gamified application.
  • The WTM Euromonitor research also reveals location-based social networks such as foursquare will start to target travellers with local deals while airlines will launch games based on status levels.
Marc-Alexandre Gagnon

Online Video Ad Budgets Expected To Rise Sharply In 2012 | TechCrunch [08Nov11] - 0 views

  • Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.
  • For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012.
  • Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending.
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  • The report, which surveyed nearly 600 advertisers, publishers, and video technology providers, says rates for interactive video ads are up an average of 19 percent over last year.
  • Some other key findings: Brand engagement is the top online video campaign objective. Sharing video via social networks is an important return-on-investment metric for buyers. Rich media overlays, pre-rolls, and content integration are the favorite ad formats. Page-roll, expanding video banners, and post-rolls are the least favorite. Video ad spending on the iPad is up 18%, the highest among all devices. Average CPM for Premium content, broadcast content online: $21-$30 Average CPM for Mid-Tier, professionally produced content: $11-$20 Average CPM for User Generated Content: $0 – $5
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