Group items tagged

We’re standing on the shoulders of thought leaders who got social media rolling, time to take the next steps: Better Research Better Metrics and a better understanding of what they mean Defining Ethical & Acceptable Practices Educating others and never wavering from the core elements of social media: What do you want to accomplish? How best do we work to accomplish your goal? How do we measure it? The author adds, “…so I’m done reading the 10 ways to better engagement and follower strategies. It’s either junk science or its been said already.The theories and practices are already defined, it’s time to go to work and use them.”

Geoff Livingston, a long time PR blogger, is calling it quits because, “I have run out of things to say.” Further into his post he shared a profound state of social media. Though the pioneering phase is done or may be near done, it’s actually a robust time for social media. Widespread adoption is occurring and best practices within verticals continue. It’s just time for new voices here and abroad (YOU GUYS) to carry the social PR conversation.

The internet and people are not new but the past 5 years have been a Social Media explosion. A breathless gold rush to a brave new country and anytime that happens great explorers emerge to lead the way.But the revolution is over

Kaggle is an Australian company that crowdsources predictive models. How does Kaggle do this? By hosting competitions of prediction models. Clients post their problem and correlating data promising a prize money for the most reliable prediction model provided by the community.

Kaggle’s community consists of data analysts from all over the world and from a wide array of fields, with the majority of users coming from computer science (15.6%), statistics (11.6%) and economics (10%) but also from physics, engineering and even social sciences. According to a recent blog entry, Kaggle’s community is reaching 13,000 data scientists.

Master tinkerer [Ryan Rusnak] created the very popular BEER ROBOT. With a press of button on Ryan’s iPhone, the mini fridge armed with an air cannon and webcam fires a beer at him with deadly accuracy. Ryan linked the controls to the iPhone using the ioBridge IO-204 module. So, in reality he could control his creation from anywhere in the world via the Internet. Less exciting and deadly are Ryan’s ability to remotely monitor and control the temperature of the refrigerator also via ioBridge. The Mini Fridge Beer Robot is featured in Popular Science magazine in the June 2011 issue: Inventions of the Year. In this PopSci, you can learn how-to create your very own beer firing robot with a step-by-step guide. The beer robot, dubbed the ioFridge, is the perfect connection between man and machine! And, when we created ioBridge, you better believe we saw a future of armed machines that are web-enabled. Congrats on making PopSci and getting us one step closer…

Opportunities emerge from the deep semantic web

Economics is the science of incentives. While the promise of searching a huge store of databases may not sound like Saturday social night at the local drive in burger joint, it does by extension, introduce new incentives.  The new technology will drive people to build databases.  A new generation of entrepreneurs will collect, organize, analyze and create – not information – but data.Database of databases of databasesThe first things entrepreneurs will organize are human knowledge data – starting with their own, then relating it to others. Not unlike the human genome project, the vast human knowledge reservoir will be mapped. Entrepreneurs will enter their communities (on line, neighborhood, work, school, church, social networks) and create a database for what other people know and parse the data in any number of important and useful databases.The reason for this is simple; data are collections of human observations.This is the only thing people are willing to pay forRead more at www.conversationalcurrency.com

"A lot has been written lately on the crowd effect and the wisdom of crowds. But for those of us who are doubtful, the Proceedings of the National Academy of Science has published a study showing how masses can become dumber: social influence. While previous studies show how groups of people can come up with remarkably accurate results, it seems 'even mild social influence can undermine the wisdom of crowd effect in simple estimation tasks.' Social influence 'diminishes the diversity of the crowd without improvements of its collective error.' In short, crowd intelligence only works in cases where the opinion of others is hidden."

while workers want autonomy and flexibility, they also want social connection. In an interview, Yosh Beier of Collaborative Coaching summed this up, saying, “people want to have control over the where and when of their work experience, but they don’t necessarily want to isolate themselves.” How will this tension be resolved in the future?

Many point to technology to keep people connected across physical distance, tools “that will make the remote less remote,” in Beier’s words. He points to the mania for Foursquare in the consumer space as an example of people who are physically distant but use tech to “locate themselves.” The same is true for Facebook, which provides a virtual social connection and is a bit like a remote social gathering. Beier sees this trend of using tech to overcome the social isolation of web-enabled distance moving from consumers to web workers:

But instead of substituting virtual spaces for real ones (the Matrix model), some folks are focusing on substituting virtual selves for physical presence and meeting in real spaces (the Avatar model). Just look at our recent piece on robot avatars you can send to work or events in your stead and control over the Internet. Commenters on the post were skeptical, but Trevor Blackwell, CEO of Anybots (he’s also a partner in Y Combinator), which makes the robo-avatars pictured above, insisted in an interview that the idea wasn’t science fiction:

Google Ventures has quietly invested in a stealth startup called Wingu, reports StrategyFacts (subscription required). Indeed, while the Google Ventures website lists four career opportunities for one of its portfolio companies located in Cambridge, Massachusetts without naming Wingu, the stealth startup published the exact same job openings on its job board, leaving nothing to the imagination. Wingu is building a enterprise-grade cloud platform dubbed Elements that will enable research teams to collaborate more effectively and use data in ‘new ways’. Here are the four main selling points of Wingu’s platform, according to its website: MANAGE: Unify your cross-discipline teams on a common platform to share data and ideas. ANALYZE: Drive decision-making with our analytical workflows and discovery tools. SHARE: Connect your researchers across silos and geographical divides for better collaboration, coordination and communication. PROTECT: Breathe easy knowing that your data is backed and protected by leading systems and security experts.

If keeping a food diary seems like too much effort, despair not: computer scientists at the Harvard School of Engineering and Applied Sciences (SEAS) have devised a tool that lets you snap a photo of your meal and let the crowd do the rest.

PlateMate's calorie estimates have proved, in tests, to be just as accurate as those of trained nutritionists, and more accurate than the user's own logs. The research was presented at the 24th ACM Symposium on User Interface Software and Technology, a leading conference on human-computer interaction.

“We can take things that used to require experts and do them with crowds,” says Jon Noronha ’11, who co-developed PlateMate as an undergraduate at Harvard and now works at Microsoft. "Estimating the nutritional value of a meal is a fairly complex task, from a computational standpoint, but with a structured workflow and some cultural awareness, we've expanded what crowdsourcing can achieve."

People fed up with the proliferation of credit cards, IDs and key cards that fill their wallets to bulging may soon have an alternative. New technology could bundle such functions into just one item: your cell phone.

Near Field Communication technology, jointly developed by Sony and Royal Philips Electronics, lets wireless devices connect to other devices nearby and transfer data, from payment information to digital pictures. Samsung Electronics and Philips say they are developing cell phones with embedded NFC chips that could double as debit cards or electronic IDs. The companies plan to begin field trials toward the end of the year.

Such phones are already available in Japan and Korea, where users can charge their phones with virtual cash, then wave them near NFC-enabled machines to buy anything from a soda to lunch. But it remains to be seen how Americans will react to the devices, which are not yet available outside Asia, said wireless technology analyst Allen Nogee of In-Stat/MDR.

Why are embedded systems important right now? Elecia White: Embedded systems are where the software meets the physical world. As we put tiny computers into all sorts of systems (door locks, airplanes, pacemakers), how we implement the software is truly, terrifyingly important. Writing software for these things is more difficult than computer software because the systems have so few resources. Instead of building better software, the trend has been to allow a cowboy mentality of just getting it done. We can do better than that. We must do better than that.

What's on the horizon for embedded systems? Elecia White: Jewelry that monitors vital signs. Credit cards that only work when we touch them. Smart dust and nanobots. Personalized learning. Self-driving cars. Science fiction isn't so far away from fact.

If this is progress, what will 2031 be like? The very goal of embedded systems is to distribute the intelligence from a centralized computer to a smaller widget that can live in your home, on a satellite, in a car, or in your pocket. If a big desktop computer from 2011 can fit in our 2031 pockets, does that mean our smartphones will fit into an earring or disposable microdot?

Perhaps we need to ensure that the future world is “info friendly”?

Using word pictures like “the pig’s blood of technology,” award-winning science fiction author Greg Bear urged Friday’s TEDxSeattle audience to be mindful of our increasingly public and digitally-archived lives. “The web that knows who you are … do you want it to?” he asked.“All of us are neural nodes” in a massive and “vast social brain.” What does it mean to live in a world where finding a moment of private time — for nefarious or honorable reasons — becomes nearly impossible?We don’t know, Bear asserted. “We must understand that we cannot predict the ultimate social response to technology.” In part, that is because society changes over time. Bear painted two scenarios related to our increasingly visible digital lives.In one, he used humor to take us to a world where everyone has a digital dossierBut in the other world, a darker world, social mores have changed. In that future world, behavior that was “acceptable” in 2010 (like drinking coffee) is no longer legal.Read more at wiredpen.com 

Mark Zuckerberg and his college roommates were computer science students without any real plan. They started Facebook because it was fun, used their talents, and was a novel way for Harvard students and alumni to stay in touch. Zuckerberg never anticipated it would host over 400 million members. And he had no clear idea where the money would come from. But he kept at it until, in 2007, Facebook let outside developers create applications for it, and game developers started buying ads on Facebook to keep attracting players. Hardly Zuckerberg’s strategy in 2004.And when Larry Page and Sergey Brin, founders of Google, started writing code in 1996 they had no clear plan or idea how they would make money either. But that didn’t stop them from starting. It wasn’t until 2002 and 2003 that AdWords and AdSense became the company’s money-making platform. Last week, in Don’t Get Distracted by Your Plan, I wrote about the importance of staying flexible, about the dangers of sticking too closely to your plan. But what if you have no plan? Read more at blogs.hbr.org

A new phase in social media underway.

Force Field Analysis in Social Sciences analysis reflected on how things are accomplished or hindered by the way that people internalize external experiences in the process of their own psychological development.Now, suppose that an individual goes out and influences social situations in their community.  Also suppose that social media could amplify the persons exterior impact – this would likewise impact internal psychology, etc., setting up a form of polarity between two positions.  The greater the difference (diversity) in those positions, the greater the potential (energy state) of the outcome.The “Local Social” Force FieldSocial media is about to enter a new phase called “local social”.  The hyperlinks that bind the web will become the hyperlinks that bind a community.  The difference is that hyperlinks in “Global Social” environment converge down to specific information, Hyperlinks in Local Social will diverge up to diverse knowledge assets.Read more at www.ingenesist.com

So I think that one of the biggest problems that Google has, taking Google as probably the best example of someone trying to build a reputation currency, is that as soon as Google gives you any insight into how they are building their reputation system it ceases to be very good as a reputation system. As soon as Google stops measuring something you created by accident and starts measuring something you created on purpose, it stops being something that they want to measure. And this is joined by the twin problem that what Google fundamentally has is a security problem; they have hackers who are trying to undermine the integrity of the system. And the natural response to a problem that arises when attackers know how your system works is to try to keep the details of your system secret—but keeping the details of Google’s system secret is also not very good because it means that we don’t have any reason to trust it. All we know when we search Google is that we get a result that seems like a good result; but we don’t know that there isn’t a much better result that Google has either deliberately or accidentally excluded from its listings for reasons that are attributable to either malice or incompetence. So they’re really trapped between a rock and a hard place: if they publish how their system works, people will game their system; if they don’t publish how their system works it becomes less useful and trustworthy and good. It suffers from the problem of alchemy; if alchemists don’t tell people what they learned, then every alchemist needs to discover for themselves that drinking mercury is a bad idea, and alchemy stagnates. When you start to publishing, you get science—but Google can’t publish or they’ll also get more attacks.Read more at craphound.com

Over time, using your smart-phone touch screen becomes second nature, to the point where you can even do some tasks without looking. Researchers in Germany are now working on a system that would let you perform such actions without even holding the phone - instead you'd tap your palm, and the movements would be interpreted by an "imaginary phone" system that would relay the request to your actual phone.

The concept relies on a depth-sensitive camera to pick up the tapping and sliding interactions on a palm, software to analyze the video, and a wireless radio to send the instructions back to the iPhone. Patrick Baudisch, professor of computer science at the Hasso Plattner Institute in Potsdam, Germany, says the imaginary phone prototype "serves as a shortcut that frees users from the necessity to retrieve the actual physical device."

many ways mobile technologies are derivative of their desktop brethren. Your iPhone's e-mail app is like the e-mail client on your desktop, for example. The mobile world is the desktop world in miniature, a "lite" version. But the mobile world is no longer just following; it's leading.

we can expect to see certain aspects of desktop and laptop operating systems start imitating the little upstarts that had initially imitated them.

"It's very likely that PC operating systems will be affected by mobile devices' operating systems—and more broadly, that the lines between the two will increasingly blur," says Michael Dahlin, a professor of computer science at the University of Texas, who has expertise in operating systems. "Things have evolved to the point today where the difference between the smart-phone OS and the laptop and desktop OS is narrowing—and really already pretty narrow in terms of capability and core architectures," he

"Drawing on cognitive science, an increasing number of game theorists and designers say that our growing love of video games has important things to tell us about our intrinsic desires and motivations. Central to it all is a simple theory – that games are fun because they teach us interesting things and they do it in a way that our brains prefer – through systems and puzzles. 'With games, learning is the drug,' writes Raph Koster, the designer of seminal multiplayer fantasy games such as Ultima Online and Star Wars Galaxies. 'In game theory, this is often spoken of as the "magic circle": you enter into a realm where the rules of the real world don't apply – and typically being judged on success and failure is part of the real world. People need to feel free to try things and to learn without being judged or penalised.' Another important element is autonomy as games tap into our need to have control.

Finally another important game design facet is 'disproportionate feedback,' in which players are hugely rewarded for achieving very simple tasks. In highly successful shooters such as Call of Duty and Bulletstorm, when an enemy is shot, they don't just collapse to the floor, they explode into chunks. 'You're good, you're a success – you're powerful,' writes Stuart. 'Disproportionate feedback is an endorphin come-on.'"

Third-party apps are the weakest link in user privacy on smart phones. They often get access to large quantities of user data, and there are few rules covering how they must handle that data once they have it. Worse yet, few third-party apps have a privacy policy telling users what they intend to do. That was the message delivered at a hearing of the U.S. Senate committee on Commerce, Science, and Transportation held yesterday. Companies and regulators are struggling to find ways to ensure that user data is handled properly by apps installed on smart phones, but the way apps are designed makes this difficult.

This week, Facebook joined Google and Apple on the hot seat. But all three companies run platforms that support thousands of third-party developers, and how to make sure those apps respect users' privacy, and explain their rules, is a major question. Sen. Mark Pryor (D-Arkansas) said at the hearing, "It's not clear that Americans understand how their information may be shared or transferred."

New research by electrical engineers at Oregon State University has confirmed that an electronic technology called "ultrawideband" could hold part of the solution to an ambitious goal in the future of medicine -- health monitoring with sophisticated "body-area networks."

Such networks would offer continuous, real-time health diagnosis, experts say, to reduce the onset of degenerative diseases, save lives and cut health care costs. Some remote health monitoring is already available, but the perfection of such systems is still elusive

"This type of sensing would scale a monitor down to something about the size of a bandage that you could wear around with you," said Patrick Chiang, an expert in wireless medical electronics and assistant professor in the OSU School of Electrical Engineering and Computer Science. "The sensor might provide and transmit data on some important things, like heart health, bone density, blood pressure or insulin status," Chiang said. "Ideally, you could not only monitor health issues but also help prevent problems before they happen. Maybe detect arrhythmias, for instance, and anticipate heart attacks. And it needs to be non-invasive, cheap and able to provide huge amounts of data.