To bypass the media this is what you need to do to apply the “10 New Rules of PR”  1. Think like they do:

Publish your press releases through a distribution service:

ection of the Larger Press Release Distribution Services BusinessWire www.businesswire.com PRWeb www.prweb.com PRNewswire www.prnewswire.com Market Wire  www.marketwire.com

URL-shortening sites are often criticized as an easy way to snare unsuspecting users into clicking malicious links - but a new report says it's not that common

wrote about their dangers in 3 Ways Twitter Security Falls Short), Zscaler's Julien Sobrier found otherwise.

The experiment only looked for malicious sites such as phishing sites, malware, etc., and did not include spam.

Now we know. People make over 500 billion impressions on each other about products and services every year. And a small group of mass influencers are responsible for 80% of those impressions. This is the beginning of what we call Peer Influence Analysis. Here's how it works. Start by counting every instance in which a person influences another person online about a product or service. (We model this from Forrester's 10,000 person survey, which asks how frequently they post, in what places, how many followers they have, and what products and services they post about.)

Of course by SCAM I mean: Specific, Complementary, Achievable, and Measurable. They are important factors to consider when you are preparing any social media marketing campaign.

Just because every Fortune 500 company has a fan page on Facebook doesn’t mean that you should run out and create one too.

As of today, FB has a new privacy setting called "Instant Personalization" that shares data with non-facebook websites and it is automatically set to "Allow." Go to Account > Privacy Settings > Applications and Websites and uncheck "Allow", then repost this to your profile.

We're working closely with these partners so you can quickly connect with your friends and see relevant content on their sites. These sites personalize your experience using your public Facebook information. When you arrive on these sites, you'll see a notification from Facebook at the top of the page. You can easily opt-out of experiencing this on these sites by "No Thanks" on the blue Facebook notification on the top of partner sites.

We are a generation constantly terrified by the idea of someone, somewhere, effectively advertising to us by way of glancing at our "data" and knowing whether or not we like country music or alternative 1990s rock. But is it really so terrifying to have annoying banner ads offering deals on some product you might actually enjoy?

Stage One: Curiosity

Stage Two: Addiction

Stage Three: Socialization

ust last month, we got word that CEO Gina Bianchini had left the company. On the heels of this news came a 40% workforce reduction and a dramatic announcement from the new CEO, Jason Rosenthal:

My main conclusion is that we need to double down on our premium services business. Our Premium Ning Networks[...] drive 75% of our monthly U.S. traffic, and those Network Creators need and will pay for many more services and features from us.

We will phase out our free service.

social analytics platform Viralheat, we have new data points in which to judge the fallout of SXSW.

the one getting the most attention on Google Buzz, Facebook, Twitter, and other social networks is clearly Foursquare (), which earned more than 38,000 mentions on social channels at its peak. In comparison, Gowalla () garnered less than 25% of that amount, peaking at 8,296 mentions.

This weekend in Amsterdam you may see a whole bunch of people waving their smartphones around at once. It’s the first social net/augmented reality flashmob, aka a fabulous way to combine three novel Net memes into one event.“Every square in every major city in the world knows the ‘human statue’ phenomenon,” he notes, so the intention of this weekend’s performance art is to take the human statue game totally into the digital world.have a smartphone that’ll run Layar (i.e. one with GPS).activate Layar, wave your smartphone in the air and ogle whatever strange and wonderful digital statue installations Veenhof’s chosen to populate the augmented space over Dam Square with. There’s a rumor that the Beatles will be showing up in pixel form, to recreate their famous Abbey Road pose.Is this the start of a new trend? You betcha. Flashmobs are still a popular affair, and AR is a tech that’s on the point of exploding into the mainstream public consciousness.

It’s a good question: archiving all of Twitter - can any sense be made of it when the context has passed?

Hence the decision by the Library of Congress last week to store the complete archives of Twitter. Starting six months from now, every last tweet—currently produced at a rate of 50 million a day—will be saved on an LoC hard drive and will presumably be accessible to historians for … well, forever.

But the decision to archive Twitter takes digital preservation to a new level of detail. In the past, all archives, even digital ones, had to be selective.

Amplify’d from www.newscientist.comWHEN it comes to making friends online it is the quantity, not quality, of your blog posts that counts.Susan Jamison-Powell at Sheffield Hallam University in the UK studied the popularity of 75 bloggers on the site Livejournal.com. She looked at the number of friends each blogger had, the number of posts they made, the total number of words written and the overall tone of the posts. She then asked the bloggers to rate how attractive they found each of their peer’s blogs.She found that the more words a blogger posted, the more friends they had and the higher their attractiveness rating. The tone of their posts - whether they contained mostly positive or negative comments - had no effect. The findings were presented at the British Psychological Society’s annual conference this week.

The situation leaves Google’s other businesses in mainland China under threat, despite claims that it would stick by its research facilities, phone manufacturing and sales operations in the country.

A number of businesses are said to be considering their links with the company, including those run by Hong Kong billionaire Li Ka-Shing, who owns Britain’s mobile phone network 3 and runs Tom Online, one of China’s most popular web portals.

Faced with events yesterday, Tom has dropped Google as a partner and instead switched to Chinese rival Baidu - which self-censors - in order to provide its users with search results.