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Dan R.D.

10/04/18 Freemium Collapse - Ning: Failures, Lessons and Six Alternatives - 0 views

  • ust last month, we got word that CEO Gina Bianchini had left the company. On the heels of this news came a 40% workforce reduction and a dramatic announcement from the new CEO, Jason Rosenthal:
  • My main conclusion is that we need to double down on our premium services business. Our Premium Ning Networks[...] drive 75% of our monthly U.S. traffic, and those Network Creators need and will pay for many more services and features from us.
  • We will phase out our free service.
  • ...2 more annotations...
  • There are dozens of ways to have a self-sustaining community. You can run your own ads on Ning-powered sites. You can sell swag through a Ning-powered store. You can get micropayments from your community and crowdsource the $25 per month you need to keep your network in business. But make no mistake: Even if you’re a nonprofit or a hobbyist, running any kind of website is a business. If you’re not able to pay a small fee for the resources you use, you might want to consider a free or inexpensive multi-author blog ins
  • Ning Alternatives
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