Start-up YFind Wants To Make Buildings Location Intelligent [25Jul11] - 0 views
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Newly formed Singapore-based start-up YFind is the latest location-based start-up in the country. It has nothing to do with check-in or badges. Rather the team has a vision to make buildings “location intelligent.”
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YFind’s mobile app uses WiFi signals to detect the position of a mobile device. So what’s that good for? Melvin Yuan, one of the co-founders of YFind explained via email:
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If you’re a customer, this means you can now easily find amenities like the nearest toilets and the right ATMs. If you’re a retailer or mall operator, it means you will be able to engage your customers more effectively – telling them what’s available around them, immediate and relevant promotions, and what else is happening in the mall at any point in time. It’s real-time, contextual customer engagement at its finest.