This is the world of web 3.0, or what we call the
‘transcendent web’, and it will bring profound changes to people and businesses
alike. The benefits it will provide users include the creation of a much more
personalized web experience and the automation of many of the services already
in use. Businesses too, will benefit from vastly greater amounts of information
about consumers and thus the opportunity to market and sell to them much more
directly. They will also be able to take advantage of the greater operational
efficiencies brought about by technologies that will keep people, processes and
products much more tightly connected. The transcendent web will play a critical
role in the digitization of industries as wide-ranging as telecommunications,
financial services and healthcare.
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