Group items tagged

at http://www.yellowbrck.com. Email PDF Print New York, NY (PRWEB) May 12, 2011 YellowBrck is a new location-based social network mobile application created for moms and dads on the go. By downloading the free YellowBrck iPhone/iPad app in the App Store, parents can easily share their activities and locations with friends and other parents, as well as score special savings incentives from retailers. YellowBrck was created as a way to connect parents, help them share tips on ways to keep their children entertained, and learn about the latest family spots and events nationwide. By checking into YellowBrck on a regular basis, users are able to earn discounts and rewards from their favorite retailers. YellowBrck empha

is a new location-based social network mobile application created for moms and dads on the go. By downloading the free YellowBrck iPhone/iPad app in the App Store, parents can easily share their activities and locations with friends and other parents, as well as score special savings incentives from retailers. YellowBrck was created as a way to connect parents, help them share tips on ways to keep their children entertained, and learn about the latest family spots and events nationwide. By checking into YellowBrck on a regular basis, users are able to earn discounts and rewards from their favorite retailers. YellowBrck emphasizes the social aspect, allowing parents to meet up with nearby parents, keep tabs on what activities their friends are doing, and discover family-friendly places in their neighborhood. An impromptu playdate at the park or a last-minute trip to the museum is easily shared on YellowBrck for others to join in. Parents are also able to check-in for everyday tasks pre-listed on the app, including potty training and getting dressed, with the chance to “win” virtual stickers and real world savings from online and brick & mortar retailers, including Totsy, Ecomom, Dapple, Abe’s Market, Torly Kid, and many more.

A few weeks ago, iPhone users were outraged to discover that their iPhones were tracking their every move, storing the information (in an unencrypted file, no less), and sending the data directly to Apple when synced with iTunes. Even more shocking was the news that iPhones do this even when they do not have location-based services enabled. Users concerned about their privacy were left vulnerable, with nothing they could do about it while they waited for Apple to offer a patch.

Naturally, Ashley Madison's specialty is guaranteeing privacy and anonymity for its customers (well, that and "an affair to remember!"). Users choose whom they share their photos with. Conversations on the site are password-protected. When users delete their accounts, also deleted is all evidence that they were ever members of the site. All messages and correspondence, photos, and personal data -- gone.

Ashley Madison is an online dating service owned and operated by Toronto-based Avid Life Media Inc. Nearly ten years old, Ashley Madison claims to be the world's largest dating site, with nearly 9.3 million members. What truly distinguishes Ashley Madison from its competitors, however, is its target demographic: married people.

Newly formed Singapore-based start-up YFind is the latest location-based start-up in the country. It has nothing to do with check-in or badges. Rather the team has a vision to make buildings “location intelligent.”

YFind’s mobile app uses WiFi signals to detect the position of a mobile device. So what’s that good for? Melvin Yuan, one of the co-founders of YFind explained via email:

If you’re a customer, this means you can now easily find amenities like the nearest toilets and the right ATMs. If you’re a retailer or mall operator, it means you will be able to engage your customers more effectively – telling them what’s available around them, immediate and relevant promotions, and what else is happening in the mall at any point in time. It’s real-time, contextual customer engagement at its finest.

Geofencing: As long as you're here ... One of the promises of mobile advertising — at least from the merchant's perspective — has been the potential to advertise to customers when they're near your store and can act immediately (and impulsively) on your offer. To make these location-triggered offers, merchants need to delineate a "geofence" around their retail outlets — a radius or polygonal area in which customers who have opted into a deal program can be notified on their mobiles that an offer is available nearby. Indeed, Groupon is working on adding such location-based deals to its daily offers, according to a letter sent from its general counsel David Schellhase to two U.S. Representatives who were asking about Groupon's privacy policies.

By some measures, 90% of all texts are opened within three minutes of receiving them.

Goodman said that location-triggered delivery is highly effective with "exceedingly high" response rates: between 11% and 60% of users are likely to visit a store when pinged with an offer if they're nearby, and up to 46% are likely to make a purchase.

More and more social networks are offering geolocation. How does a person keep up without joining every service under the sun? A Palo Alto, CA-based startup called Ban.jo hopes to become geo-location central by allowing iPhone or Android mobile users to see who’s nearby, no matter what social network they may be using. Ban.jo founder Damien Patton, who launched the free app at the end of June, says it has already been downloaded in over 100 countries. He wants to make all geolocation services more useful to more people by eliminating the barrier of having to sign up on a case-by-case basis. So far, Ban.jo users can see the locations of people who have declared their locations via Twitter, Foursquare, Gowalla, or Facebook.

Don Kingsborough could have called it quits. The man who founded Worlds of Wonder Toys, famous for Teddy Ruxpin and helping lead the introduction of Nintendo in the U.S., and the former president of of consumer products at Atari, was just winding down his time last year at Blackhawk Network, a pre-paid card company that he had sold to supermarket Safeway. With his options expiring, he decided to sell and contemplated retirement.

But then PayPal came calling, and Kingsborough couldn’t resist the opportunity to make one more big stab at shaking up the retail world. Kingsborough joined PayPal in March 2011 as VP for retail and prepaid products, heading up PayPal’s efforts to launch an in-store payment system.

In his first extensive interview since joining PayPal, Kingsborough said he wasn’t just interested in extending his career; he saw a huge chance to fundamentally change the way people shopped in retail stores as digitalization moved payments beyond cash and credit. And he believes that PayPal is uniquely positioned to bring that vision to market.

Nearly one in five smartphone users are tapping into check-in services like Foursquare and Gowalla, according to a ComScore report released yesterday. A total of 16.7 million mobile-phone subscribers used location-based services on their phones in March. That amounts to about 7.1 percent of the entire population of mobile users. But among smartphone users specifically, 12.7 million checked in with such sites during the month, representing 17.6 percent of all smartphone owners, ComScore said. For the purposes of its study, ComScore included such location-based check-in services as Foursquare, Gowalla, and Facebook Places.

Compared with most smartphone owners, those who used location-based sites on their phones also proved more likely to access other types of mobile content. More than 95 percent of them used their mobile browsers or mobile apps. Almost 62 percent grabbed the news on their mobile devices. And in a stat that will make retailers happy, almost one third of the users browsed to online retail sites on their phones, while one fourth accessed online shopping guides. Users of check-in sites also got a heavier dose of advertising. Almost 40 percent of respondents said they remembered seeing an online ad during March, compared with just 27.5 percent of all smartphone users who said the same thing.

roughly 30 percent more individuals in the U.S. carry a smart phone than buy a daily newspaper.

New York Public Library In a move that embodies the public intellectual history of America and the perfect application of social media, the New York Public Library plans to celebrate its centennial smart phone style.

It recently launched a “Find the Future” Foursquare badge that encourages and rewards exploration of public libraries in New York City. It transforms visitors into library ambassadors who, via location-based check-ins, end up promoting library services, programs, and collections to their Foursquare friends.

The European Union's data protection advisory body will reportedly recommend that location data about cell phone users be subject to strict privacy protections, a move that could challenge technology company practices

The panel will recommend that the location data that the mobile industry collects about users to provide location-based services and target advertising should be subject to the same protections as people's names, birthdays and other highly personal data.

Companies shoul

P Diddy has announced its first-ever location-based service but can also be used as an simple desktop chat system.Once registered, it gives a location marking for each user showing their geographic region and location (within a 10-mile radius) and provides a map to help identify fellow chatterers nearby.  The fledgling provider, based out of New York, says it is gaining 50,000 new users a day and is "second only to Skype for live-streaming web chat." Currently, it boasts 8 million daily users and is growing at a rate of 700 per cent y-o-y, since its foundation in 2009. However, this pales into comparison to VoIP darling Skype, which has around 145 million monthly users on average and another 400m registered. Nonetheless, it seems the market is ripe for other online chat providers. The new location service will also respect user anonymity, it insists, and users can opt in or out, to build a private or public chat group, or join live interactive online community. As part of its update, the chat site has developed widget versions of the service are available as well for use with all the leading web browsers, including: Firefox, IE, Google Chrome and Safari. Although it doesn't require any downloads to use, it does require Flash.

Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.

Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.

1)make it easy and 2) create value. Users want to put in less effort and receive more value.

"Apple, Google and employers are already contravening new European Union rules that will require companies to get explicit permission from users before any geo-location data can be used to track them, whether for the purposes of targeted advertising or monitoring employee behavior. This could be the start of the next big privacy argument. The hopes of companies planning to use geo-location data to push products and services to mobile device users have taken a beating in the European Union, following a pronouncement from the European Data Protection Supervisor, Peter Hustinx."

It was almost exactly one year ago that Facebook launched Places, their location-based offering. Reading the press at the time, you would have thought it was going to be the Foursquare-killer, the Gowalla-strangler, the Loopt-beheader, etc. Nevermind that Facebook partnered with all of them for the launch — those guys were done. Fast forward to today: Foursquare recently raised a large round of funding valuing them at $600 million. And Facebook is killing off Places.

American retail company REI ventures into augmented reality (AR) promotions by creating an AR app to give prizes to consumers and at the same time encourage traffic inside its new location in New York.

The app is named “Find Out NYC” and may be used by consumers to scan more than 400 specially-designed REI posters located around New York City, which serve as portals to six virtual scenes. Upon finding one of these posters, they can use their smartphone at the poster to scan and capture its respective headline. This will take them to an AR page that projects the virtual nature scene along with pictures of outdoor gear prizes that they can tap to win them. Apart from winning the outdoor gear prize, customers are also given the chance to win a trip for two to Costa Rica.

From REI: REI is now in New York City! We’re located in the historic Puck building near Manhattan’s SoHo district. Drop in and explore our 39,000-square-foot, three-level store. REI offers top-brand outdoor gear and clothing for camping, climbing, cycling, fitness, hiking, paddling, skiing, snowboarding and more. We’re also a complete New York City bike shop, offering professional bike shop services to help keep you biking the streets and trails year-round. Come by, meet our friendly staff of outdoor experts, and gear up for your next adventure. Find out about all of the REI events going on now in the New York area, and be sure to download our new FIND OUT NYC app! Use your phone to scan and unlock specially designed REI posters around the city which serve as portals to six virtual scenes. Use the map functionality on the app to find the posters nearest you. Get Find Out NYC app details.

PayPal recently revealed that it was testing an in-store payments technology both via mobile and point of sale systems on a ‘friends and family’ basis at Home Depot. Initially, the pilot was only for 5 stores. Today, on eBay’s earnings call eBay President and CEO (and interim PayPal president) John Donahoe revealed that PayPal will be extending the pilot to 51 Home Depot stores in the San Francisco Bay Area.

PayPal recently revealed that it was testing an in-store payments technology both via mobile and point of sale systems on a ‘friends and family’ basis at Home Depot. Initially, the pilot was only for 5 stores. Today, on eBay’s earnings call eBay President and CEO (and interim PayPal president) John Donahoe revealed that PayPal will be extending the pilot to 51 Home Depot stores in the San Francisco Bay Area.

PayPal recently revealed that it was testing an in-store payments technology both via mobile and point of sale systems on a ‘friends and family’ basis at Home Depot. Initially, the pilot was only for 5 stores. Today, on eBay’s earnings call eBay President and CEO (and interim PayPal president) John Donahoe revealed that PayPal will be extending the pilot to 51 Home Depot stores in the San Francisco Bay Area.

Big box retailer Home Depot is ramping up its mobile strategy by testing a PayPal-enabled mobile payment solution at select stores

The news marks Home Depot as the first retailer to sign on with PayPal as part of a bigger initiative from Paypal to bridge online and in-store traffic for retailers. The program has been in use since early December in five Home Depot locations in the United States and utilizes PayPal’s point-of-sale mobile payment service.

“Retail is changing with the emergence of these technologies that blur the lines between online and offline,” said Anuj Nayar, director of communications for PayPal, San Jose, CA

Google’s official Android Market is not available in China, leading to a plethora of independent markets – over 70 at last count. The system works – sort of – but users may find it annoying because you actually don’t know how to find the good stuff. China is still lacking any sort of innovative search mechanism to help people identify the apps they really need in daily life.

Discovering the apps should not be boring, and the core value of Qiuqiu is to bring the pleasure of discovering apps during different activities. Qiuqiu’s app search engine is unique because it offers results based on your location, the time of day, and the things you like and do. Each scenario is expressed by a series of apps – education apps for the school day and travel apps for your vacation. It’s a compelling and interesting change from the traditional “editor’s choice” and selected apps lists found in many markets.

Qiuqiu, the new app discovery engine is developed by AppChina, one of the leading third party Android markets. The founders are a group of very experienced senior engineers and product managers from STC Bing search technology centre and graduates from Tsinghua, Beijing and Fudan Universities. Being successful in the Android market, as Luo Chuan, the co-founder of AppChina, formerly CEO of MySpace China, said, means suppling the right apps at the right time. AppChina is moving forward to the field of search engine and data mining and try to develop a new way of discovering Android apps most suitable for you.

Location-based social game mechanics are not inherently transactional. That is where the company's newest product, LevelUp comes into play. Take merchant offers, location, game mechanics and make then transactional and you have an idea what LevelUp is trying to do in the mobile payments space.

LevelUp is the path and it dives deep into the fundamental nature of payments, merchants and how people interact with money.

How Does LevelUp Work?

Described as a location-based, real-time commerce platform that “makes the buying and selling of g

How Zaarly Works • According to the company, consumers can post what they're looking for on Zaarly, describe how much they're willing to pay for it, and announce how soon they need it. • Zaarly will immediately share that request in the local community through the Zaarly platform. Users may also use Facebook, Twitter and other social media channels to find what they're looking for. • Nearby people or businesses will see what you want and connect to Zaarly to fulfill your request. • Zaarly allows buyers and sellers to “anonymously message and talk on the phone to facilitate the logistics of a transaction, enabling an in-person or virtual meeting to complete the transaction,” the company says.

• To pay for the transaction, Zaarly features an integrated credit card payment system, “all within a safe and secure platform.” Users can also pay with cash

Apple has not removed any apps from its App Store for violations related to location-based services, Apple executive Guy Tribble told a Senate subcommittee Tuesday. In most cases, Apple tries to identify potentially troublesome apps before they are admitted into the App Store or work with the developer to resolve any issues that arise, Tribble told the Senate Judiciary Subcommittee on Privacy, Technology and the Law during a hearing on cell phone location services.