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Marc-Alexandre Gagnon

5 Ways QR Codes Could Shake Up the 2012 Election [22Sep11] - 0 views

  • With millions of potential voters using mobile devices, strategists would be remiss to write off QR codes as a risky early-adopter consumer trend untranslatable to the political space.
  • “One of the exciting things about 2012 is that we have the opportunity to close the loop between online activities and real-world events,” he adds. “We’re seeing individuals rely on their phones, and QR codes present an optimal framework for that. There’s an opportunity for campaigns to reach out to mobile-savvy individuals and transmit a message that will lead to an activation.”
  • There is great potential in branding candidates, fundraising and collecting supporters’ data using QR technology.
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  • This cycle, QR codes could serve as an on-the-street campaign that instantly recruits supporters to rallies, speeches, visibility events and canvassing.
  • The key is to make sure the QR code allows for action – such as connecting with a supporter in another state, pledging to canvass or phone bank, engaging candidates or celebrity surrogates, or receiving cool merch.
  • Instead that canvasser could solicit $5 donations via a direct mobile QR transaction
  • QR codes could be a chance to get creative: Provide access to exclusive content, such as funny or moving videos, tweets, pics and merch from a celeb. With more codes emerging that integrate specific design art, celeb supporters will also have access to tailor-made QR images specific to their sentiments and brand identities.
  • Like past inclusion of Twitter and Facebook handles on promotional materials, by election day 2012, QR codes will be a cultural norm.
  • By regionalizing the QR code’s look and the reward, the merch turns making a statement into a measurable social action for like-minded individuals
  • QR codes could be a valuable tool for campaigns looking to tap into voting blocs once thought difficult to reach.
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    5 Ways QR Codes Could Shake Up the 2012 Election: http://t.co/flQHfQzd
Dan R.D.

Connect the nation (2) [20Sep11] - 0 views

  • Linking the data together is proving to be one of the sticking points for the Internet of things, according to Maurizio Pilu, lead technologist at the UK government’s Technology Strategy Board (TSB). The TSB recently held an over-subscribed workshop to discuss the possibilities and challenges facing the ‘Internet of things’. “The feeling was that applications and services that could make money, and that could change our lives, are not emerging fast enough,” explains Pilu. “And one of the main reasons is that data produced by ‘things’ is not interoperable, due to the fragmentation of the industry.”
  • Maurizio Pilu believes the UK has three strong advantages when it comes to the Internet of things. “We have world-class communications technology research base; we are strong at data analytics; and we are an early adopter of technologies like this,” he says.
  • “But there is one big disadvantage,” he says. “This stuff costs money, and like other countries, the UK is going through a period of cautious investment decisions.”
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  • However, Pilu also remarks that China’s approach to the technology is different. “They see this as a big IT system which they install in a given city, with a huge control room where you can see everything,” he says. “That’s a very expensive approach, and it’s also very rigid.” “In the UK however, these big ticket investments are out of the question, so we have to be agile, work together, form relationships, prototype projects and fail quickly.”
Dan R.D.

How technology can help us redesign our cities - and lives [05Oct11] - 0 views

  • Technology will also transform our daily urban existence in a myriad number of small ways, says Philip Sheldrake, director of Intellect, which represents the UK technology industry. He believes 2011 is the year the ultimate in connectivity – the "internet of things" - will finally take hold: "It is almost like we have got a perfect storm coming. There are a number of technological innovations and a number of calls on this technology coming together at the same time."
  • Urban areas are ultimately likely to be transformed by sensors that transmit data on conditions such as energy consumption, pollution, and temperature, which can be used to create a "smart grid" system. Such a grid could automatically turn on domestic devices such as washing machines at night when consumption is low and regulate heating, water supply and air conditioning systems. And as we negotiate our way around urban transport systems, sensors will also track our movements sending information back to bus companies or electric car hire schemes.
Dan R.D.

Crowdsourcing nutrition in a snap - Harvard School of Engineering and Applied Sciences ... - 0 views

  • If keeping a food diary seems like too much effort, despair not: computer scientists at the Harvard School of Engineering and Applied Sciences (SEAS) have devised a tool that lets you snap a photo of your meal and let the crowd do the rest.
  • PlateMate's calorie estimates have proved, in tests, to be just as accurate as those of trained nutritionists, and more accurate than the user's own logs. The research was presented at the 24th ACM Symposium on User Interface Software and Technology, a leading conference on human-computer interaction.
  • “We can take things that used to require experts and do them with crowds,” says Jon Noronha ’11, who co-developed PlateMate as an undergraduate at Harvard and now works at Microsoft. "Estimating the nutritional value of a meal is a fairly complex task, from a computational standpoint, but with a structured workflow and some cultural awareness, we've expanded what crowdsourcing can achieve."
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  • "Nutrition is such a pervasive issue in our society, from counting calories at the dinner table to burning them on the treadmill," says Hysen, who now works at Google. “People worry about whether they're doing the right thing. It seemed like a really good opportunity for crowdsourcing to make a difference.”
Jan Wyllie

Facebook's Ambition Collides With a Harsh Market - NYTimes.com - 0 views

  • the Facebook newsfeed on your mobile phone would deliver to you everything you want to know: what news to digest, what movies to watch, where to eat and honeymoon, what kind of crib to buy for your first born. It would all be based on what you and your Facebook friends liked. Facebook’s algorithms would be refined so that it would all be sent to you — “pushed,” in Mr. Purdy’s words. You wouldn’t have to search for it.
  • What he didn’t have to say was that in this future world, you wouldn’t need Google. How would Facebook profit exactly? “There is a tremendous amount of value in here because we’re providing the user experience value,” he said. “That means users come back to Facebook. They come back again and again and again. That allows us to show advertising.”
Jan Wyllie

Another tech bubble is set to deflate - FT.com - 2 views

  • But bubbles can pop with a bang or deflate with a long, slow hiss. There is a growing feeling that an eight-year boom is over. It is one thing when non-tech Neanderthals guffaw at the very idea of Twitter, but quite another when those blessed by the Valley’s recent success worry that the gig is up.
  • To create a successful tech company, he wrote, “you have to find an idea that 1) has escaped the attention of the major internet companies, which are better run than ever before; 2) is capable of being launched and proven out for ~$5m, the typical seed plus series A investment; and 3) is protectable from the onslaught of those big companies once they figure out what you’re on to. How many ideas like that are left?”
  • To build a significant tech company in a new space, you cannot be trivial. Yet this is exactly how many start-ups and some big tech companies now feel. Ten of the top 15 paid apps on iTunes this week are games. For all of Apple’s commercials showing people doing clever, scientific-looking things with their devices, most people are using them to play Angry Birds rather than solve the world’s problems.
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    Yay for Angry Birds...
Dan R.D.

US Virtual Goods Market To Hit $2.9 Billion In 2012, With Facebook Games Maturing, Mobi... - 0 views

  • The overall market for virtual goods in the US is headed towards $2.9 billion for 2012, according to the Inside Virtual Goods report. That’s up from $2.2 billion this year, and $1.6 billion in 2010.
  • Virtual goods on Facebook are continuing to comprise more than half of that, going from $835 million in 2010 to $1.2 billion this year to $1.6 billion next year. The gains each year are around $400 million, which means growth is going from 50% down to around 35%. While the report doesn’t break out company-specific numbers publicly, Zynga’s pre-IPO filings indicate it made more than $300 million last quarter. Assuming that number stays around the same, look for Zynga to continue to its historical dominance with about 75% of the Facebook virtual goods market.
  • Mobile has also been coming into its own in the last 18 months, report co-author Charles Hudson tells me. The report estimates that mobile virtual goods (for games only, not including other digital media like iTunes songs) made $350 million this year, and will grow to $500 million next year.
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  • But mobile has its own limitations. Facebook provides a single venue for developers to build, grow and monetize their games, while the dueling mobile platforms have weaker social features and additional development costs; iOS also has the 30% tax on virtual goods sales, same as Facebook.
Dan R.D.

Forget wallets. What else is NFC good for? - Tech News and Analysis [16Dec11] - 0 views

  • Near-field communication (NFC) has been trashed by critics, who say it adds no value to consumers or is a technology in search of a need. But as we’ve pointed out, NFC is just a technology that can applied in a lot of different ways, apart from the digital wallet framework through which many people understand it.
  • Increasingly, we’re seeing more and more interesting projects and applications being built that show how NFC will be deployed outside of mobile payment situations. This not only indicates how flexible the technology is but also could help propel the overall technology in adoption, as consumers become aware of NFC and learn to use it for a variety of reasons.
  • Right now, NFC is still below the radar for most U.S. consumers, and the slow roll out of Google Wallet or the pending launch of Isis next year are, by themselves, only going to accelerate NFC adoption by so much. But having a host of uses for the technology could open people’s eyes and push them past any usability or safety concerns.
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  • Personal contact and content sharing has become one of the emerging uses for NFC.
  • Intel and MasterCard have teamed up to enable future Intel-powered laptops to work with PayPass enabled MasterCard credit cards.
  • San Francisco announced earlier this week it was partnering with PayByPhone to enable 30,000 parking meters with NFC support. 
  • Access card maker HID Global announced a trial with Arizona State University in September in which students were provided NFC-enabled phones, enabling them to gain physical access to buildings.
  • The Museum of London and its sister institution, the Museum of London Docklands launched a project in August that allows visitors to tap their NFC-enabled phone at exhibits and gain more information, buy tickets to future exhibits or check in, follow or “like” the museums on social services.
  • T-Mobile partnered with Meridian Health and iMPak Health in October on a new SleepTrak sleep monitoring system, a wearable device with an NFC-equipped card.
  • Many of these things can be done through QR codes, bumping, Bluetooth or other methods, but NFC provides a very simple and often elegant way to get through the process.
  • We’re still very early in the NFC game and the phones are just now trickling out in the U.S. But there’s going to be a much bigger flow of NFC-equipped phones starting next year. It’ll be these broader applications that might convince users that the technology has merit.
Dan R.D.

Follow-Up: Gerloff Chimes in on YaCy | WebProNews - 0 views

  • YaCy has no web portal like that of traditional search engines, instead it relies on users to download a peer-to-peer software client, which crawls the web from users’ computers, and indexes sites they visit.
  • Instead, each user gets to make these decisions locally. The portal at search.yacy.net is just a limited demonstration. To get the full experience, you have to install YaCy locally (this usually takes no more than a minute). Then your computer will be part of the YaCy network, and you will be able to draw on the whole network for search results.
  • At FSFE, we find YaCy highly interesting because it’s part of a trend to replace centralised systems with distributed ones. We have Diaspora and other distributed social networks as an alternative to Facebook. We have identi.ca and its status.net platform as an alternative to Twitter, which users can install and run on their own servers. YaCy is one of less than a handful (to my knowledge) of distributed search engines.
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  • For more information about YaCy, see here.
Marc-Alexandre Gagnon

Finextra: Citi mobile payments head Chu quits for LivingSocial [02Dec11] - 0 views

  • Dickson Chu, the high profile and often outspoken head of digital and mobile networks at Citi, has quit the bank to join daily deals outfit LivingSocial.
  • Chu joined Citi from PayPal less than two years ago with a brief to kickstart the bank's mobile payments programme. Unusually for the conservative banking industry, Chu was prepared to speak his mind and was an unashamed advocate of the Google Wallet venture.
  • Citi is currently the sole banking partner for the search giant's mobile payments operation, which is straining to make a mark on the high street ahead of the forthcoming launch of a rival programme by the Isis carrier consortium.
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  • Prior to joining Citi, Chu spent six years at PayPal, where he directed the group's mobile product strategy and development.
  • At LivingSocial he will serve as SVP for the company's Merchant Solutions division.
  • Tim O'Shaughnessy, CEO of LivingSocial, says: "Dickson brings a deep background in developing vital business services for merchants, and we believe he is the ideal leader for a new division within LivingSocial dedicated to the creation of the next generation of local merchant solutions."
  • Finextra verdict After witnessing Chu's robust performance at a BAI Banking Strategies panel in October - Citi rounds on Isis, urges other banks to join Google Wallet - it was clear that he wasn't cut out for a long-time job in banking. While the other career bankers on the panel hemmed and hawed over the more difficult issues, Chu was unafraid to speak out, often prefacing his comments with lines like "As a banker I shouldn't be saying this, but..." or "I'm still learning what we can and cannot say as a bank".
  • His departures is not only a loss for Citi, but for the industry as a whole, which needs more people who are prepared to stick their necks out and think the unthinkable as the financial services business is refashioned by new digital technologies and increasingly challenged by new entrants and more nimble start ups.
Marc-Alexandre Gagnon

Schmidt Reckons Most TVs Will Have Google TV By Mid-2012 | paidContent [07Dec11] - 0 views

  • What with self-driving cars and such like, Eric Schmidt is not averse to some blue-sky thinking. But one new prediction may be a moonshot too far.
  • “By the summer of 2012, the majority of the televisions you see in stores will have Google (NSDQ: GOOG) TV embedded in it,” Schmidt said on stage at the Le Web conference.
  • The whole connected TV space will explode in 2012, as more new TVs ship with internet connectivity, bringing new content services to the living room. The on-screen gateway to that room is up for grabs.
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  • Home electronics makers themselves look well placed. Samsung, LG (SEO: 066570), Panasonic and their ilk, including Sony, are already preferring to ship their own smart TV interfaces with their TVs. Samsung TV already has almost 1,000 apps for its Smart TV system.
  • To summarise - in six months’ time, Android will be trumping iOS for apps and will be the dominant smart TV platform, Schmidt suggested.
Marc-Alexandre Gagnon

Microsoft: Windows Phone already supports NFC - Neowin.net [10Dec11] - 0 views

  • The arrival of NFC in handsets has been talked about since the world was young, but big steps are finally being taken towards making its availability more widespread. Samsung’s new Galaxy Nexus device supports NFC through Google Wallet; RIM and Telefónica recently announced a new trial of the technology in Europe next year; and America’s big three networks have formed the ISIS alliance to enable a common architecture for NFC mobile payments.
  • There have been rumours that Microsoft is working on an NFC payment platform to rival Google Wallet, while this week, it was suggested that NFC will soon play a part in how Microsoft devices communicate with each other. Coleman didn’t spill the beans on any specifics, but did say that “in the not too distant future, there are some exciting things that will be coming through with NFC from Microsoft.”
  • In an interview on Windows Phone with TechRadar, Will Coleman, product manager at Microsoft UK, said that “NFC is supported by it, but needs to be enabled by the OEM. So if any [manufacturer] wants to enable it, that can be done by all means.”
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  • When Nokia launched its new Lumia 710 and 800 handsets in October, it was widely expected that these devices would be the first Windows Phones to support NFC. Nokia had all but confirmed this itself when, last year, it stated that all of its 2011 smartphones would include NFC support.
  • Keith Varty, Nokia’s head of apps and partnerships, stated: “We need to get a [Windows Phone] device into the marketplace with NFC capabilities, and when we do we can really start to showcase our services.”
  • So it looks like we’re still at the stage of NFC’s development where the best is yet to come, but with the pace of development finally accelerating across the industry, it appears that we won’t have too much longer to wait. How long Windows Phone users have to wait for NFC is a different matter - with the confirmation that the technology is already supported by the OS, the decision to launch devices with it on board now rests solely with the manufacturers.
Marc-Alexandre Gagnon

iPad App of the Week: Aurasma is an Augmented Reality Treasure Hunt [26Nov11] - 0 views

  • What geocaching is to the physical treasure hunt, Aurasma should be to the virtual one. With Aurasma, the treasure isn’t physical – it exists only in the digital world. Take your iPad with you around town and check out the app to find locations near you where Auras can be found.
  • Once you’ve found a location, look at it with your iPad and the app to see an augmented reality surprise, which could be anything from an e-greeting to a picture to an animated video.
  • For example, friends could create greetings and put them in the front of your house. You’ll be able to see them by going outside and looking at your house using the app. You can create Auras, too, either for friends or the general public to go out and discover for themselves.
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  • Auras can even be created for periodicals, meaning you can possibly see an animated weather forecast for your local paper, if someone creates such an Aura (or, you can just create it yourself).
  • The Aurasma App is free off the iTunes App Store, and is also available for iPhone and Android devices. It’s about the closest you’ll come to living in a Harry Potter-like world of animated newspapers and pictures moving in their frames, so give it a spin.
Marc-Alexandre Gagnon

Foursquare gets NFC check-in - All About Symbian [27Nov11] - 0 views

  • With NFC baked into Symbian Belle (and a few Anna builds!), the number of applications with NFC capability keeps on growing. The latest addition to the number is Foursquare, as detailed in the NFC blog post quoted below. You can now just walk up to a Foursquare check-in poster at an event, tap your phone to it, even if the application isn't already running, and bang, you're checked in. 
  • From the blog post: The latest addition to the growing number of NFC enabled apps like Angry Birds Magic, Poken, Bounce and Asphalt5 is Foursquare. With the newest version of the application you can use your NFC enabled phone to check-in automatically by just tapping and NFC enabled/tagged poster. No more tedious steps of launching an application waiting for location fix, connecting etc... With NFC this is all done with a simple tap. Furthermore, the developer made it even easier for the user to check-in - without the need to have the app running - just tap and the app starts automatically and checks you in. Pretty awesome and again demonstrating the convenience of NFC! In a separate post Andreas explains how as a developer you can implement application autostart .  Foursquare with NFC support is available in the Nokia Store for Symbian NFC enabled phones (download Symbian version here, N9 support coming soon) . And the best thing about it is that it is not a separate application just for NFC sake. Developers simply added the support for NFC to the existing application version!
  • Symbian phones with NFC currently number six: the Nokia C7/Oro/Astound, plus the 700/701/603, and all future Nokia smartphones going forwards will also have NFC baked in.
Marc-Alexandre Gagnon

Starbucks apps account for 26M mobile payments and $110M in card reloads | VentureBeat ... - 0 views

  • The Starbucks brand may be synonymous with pricey lattes, but the coffee conglomerate has pushed a number of mobile initiatives in 2011 to make its name also stand for digital innovation.
  • New numbers released Monday suggest that the strategy is working.
  • Starbucks has now processed more than 26 million mobile payments since January, Adam Brotman, vice president and general manager of digital ventures at Starbucks, told VentureBeat.
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  • Add to that the fact that more than 6 million of those mobile transactions occurred during the past nine weeks — which is more than double the 3 million transactions the company saw in the first nine weeks post release — and the data shows a growing number of consumers are going wallet-free and opting instead to pay for their daily coffee runs with the Starbucks mobile app.
  • Starbucks mobile pay, a prominent feature of the company’s iPhone and Android applications, was released in the U.S. in January. Consumers can use the mobile app to load money on to a digital Starbucks Card and present a 2D barcode to pay-by-scan at the register at more than 9,000 locations. The program launched in Canada in November and will land in the U.K. in January 2012.
  • Of the $2.4 billion loaded on to Starbucks Cards in fiscal year 2011, $110 million was loaded onto cards via Starbucks mobile apps. The mobile figure equates to just under 5 percent of all reloads, but does highlight a shift in how customers engage with Starbucks cards. “Customers love the ease of [Starbucks card] reload and autoload on their apps,” Brotman said.
  • Mobile app users are also tapping the company’s e-gifting feature to send the electronic gift of Starbucks from their phones. E-gifting was added to the apps in June — it was previously available as a web-only feature — and now accounts for 10 percent of total e-gifting volume.
  • The company’s early successes on mobile have allowed it to experiment with apps like Starbucks Cup Magic, a one-off holiday application released in mid November that adds a layer of augmented reality to the in-store experience. An app user can point his device’s camera lens at a holiday character on Starbucks cups, coffee bags or in-store signage, and watch the character come to life. The app has been used in this capacity more than 450,000 times to date, Brotman said.
  • Starbucks also now has 3.6 million customers in its My Starbucks Rewards loyalty program, and 2 million members have reached the highest Gold level.
  • Altogether, the stats show that the company’s Starbucks Card, loyalty, payment, e-gifting and drink builder modules and programs are converging into a single, mobile experience that customers truly love, Brotman said.
Marc-Alexandre Gagnon

Dunkin' Donuts Rewards Foursquare & Facebook Places Check-Ins With Sweepstake Prizes @P... - 0 views

  • Dunkin’ Donuts is rewarding loyal customers with prizes in a new campaign that uses Foursquare and Facebook Places. “Get GifteD’D” runs through to December 23rd at Dunkin’ Donuts locations in New York, New Jersey and Connecticut. Users can check-in up to three times each day (at least an hour apart) for the chance to win prizes.
  • If they win, they are sent an email with instructions about how to redeem their prize. Each time someone checks-in, they are also entered into a sweepstake to win the grand prize of a $1,000 gift card and a Travelpro luggage package.
  • Through the campaign, Dunkin’ Donuts is giving away more than 1,780 instant prizes including gift cards from 1800Flowers, Mountain Creek and Pinstripe Bowl, coffee and Dunkin’ Donuts merchandise. Cathy Chavenet, New York-based field marketing manager at Dunkin’ Donuts, said: Mobile check-in programs like Facebook and Foursquare present an opportunity to reward Dunkin’ Donuts’ loyal fans by doing something they are already doing – visiting Dunkin’ Donuts. The goal of the check-in, Get GifteDD program in particular, is to give our loyal guests a chance to win great prizes every day, just by checking into Facebook or Foursquare while at our restaurants in New York.
D'coda Dcoda

Announcing the FLORA, Adafruit's wearable electronics platform and accessories [20Jan12} - 0 views

  • Today we’re announcing our new open-source wearable electronics platform and series of accessories. We rarely announce something until it’s shipping to customers, but you’ll see a lot of these out in the world from our testers as they show off some projects – so we wanted to post about this now.
  • For the last few years Ladyada has been thinking about everything she wanted in a wearable electronics platform for Adafruit’s community of makers, hackers, crafters, artists, designers and engineers. After months of planning, designing and working with partners around the world for the best materials and accessories, we can share what we’re up to. The hardware is now in the hands of our staff and testers!
  • We call it the FLORA.
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  • The FLORA has built-in USB support. Built in USB means you plug it in to program it, it just shows up. No additional purchases are needed! Works with Mac, Windows, Linux, any USB cable works great. Currently the PCB comes with a mini B connector but future versions may change to microUSB. Either will work great. The FLORA has USB HID support, so it can act like a mouse, keyboard, MIDI, etc. to attach directly to cellphones. Our iPhone/iPad/Android app coming soon. The FLORA’s modules include: Bluetooth, GPS, 3-axis accelerometer, compass module, flex sensor, piezo, IR LED, push button, embroidered + capacitive keypad, OLED and more. The FLORA has a small but easy to use onboard reset button to reboot the system.
  • The FLORA is fabric friendly. The FLORA does not use FTDI headers (built in USB support) headers of any kind sticking out can grab and tear fabric. The FLORA has an onboard 3.3v 100mA regulator with protection schottky diode and USB fuse so that power is consistent and can power common 3.3v modules and sensors.
  • The FLORA has onboard polarized 2 JST battery connector with protection schottky diode for use with external battery packs from 3.5v to 16v DC in. Can be used with LiIon/LiPoly, LiFe, alkaline or rechargeable NiMh/NiCad batteries of any size.
Dan R.D.

16 predictions for mobile in 2012 - Mobile Technology News - 0 views

  • Wearable computing becomes the next mobile frontier.
  • We’ll remotely connect to our smart homes.
  • A jump in wireless home broadband adoption.
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  • Windows Phone usage grows, but slower than expected.
  • The patent wars worsen.
  • Research In Motion will no longer exist as we know it today.
  • Nokia uses Symbian as a backup plan (but doesn’t call it Symbian).
  • Windows tablets in 2012 will sell like Android tablets did in 2011.
  • Dual-core devices will outsell quad-core devices.
  • Apple’s next iPhone will be the iPhone 4GS.
  • There will be an iPad Pro available in 2012.
  • Google will split off Motorola not long after its purchase goes though.
  • Android’s momentum will continue thanks to Android 4.0.
  • Hybrid apps with HTML5 will be the norm.
  • Intel will announce that 2013 is the year it really gets into the mobile market.
  • We’ll see a smaller Kinect in 2012, with expectations that such technology fits in a mobile device the following year.
Marc-Alexandre Gagnon

Your mobile wallet - 0 views

  • We've been promised a wallet in our phones for years, but 2012 will be the year that it breaks through. The advent of this technology will mean more than just the convenience of a 'Jedi wave' of your phone to pay for coffee. From tracking your carbon footprint to smart posters, mobile payments are another piece of the infrastructure of the 'Internet of Things'.
  • NFC, or Near Field Communication, is a type of chip built into mobile phones to allow contactless payments. Although the NFC technology has been around for years, a major barrier to progress has been the lack of payment terminals.
  • The Transport for London Oystercard is a form of contactless payment, and you've probably seen contactless payment terminals in popular sandwich chains like Pret and EAT. The same terminals can be used for NFC mobile payments as these phones become available. The difference is that NFC will allow the phone to interact with the terminal using an app, making it much more flexible than the debit card or Oystercard systems.
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  • The real promise of NFC goes beyond convenient payment for coffee, because every swipe of your phone becomes an opportunity to exchange data and trigger an application. You can use NFC to record your payments, and to exchange other information. Discounts, entry tickets and special offers could all be offered using this technology. Y Combinator start-up Tagstand makes NFC-enabled stickers and 'smart posters' to use in ads, trade-stands and other locations. These stickers allow you to tap your mobile phone on anything and do anything from sharing contact information, to sharing music, starting a multiplayer game or providing a discount coupon. MIT Media Lab produced a short 'day in the life' video to illustrate more possibilities, including a carbon footprint app that would use data from your purchases and transport choices.
  • There are already a few phone handsets that support NFC, but many more will be launched in 2012. The Nexus S is the first mainstream handset that already has NFC built in, but Nokia, Blackberry and Samsung are launching NFC phones soon and the Apple rumour mill suggests that next year's iPhone will have mobile payments. (NFC world has an exhaustive list of handsets).
  • Ultimately, NFC is another example of a technology that will connect together the 'Internet of Things'. Along with RFID and GPS, it provides another way for us to use our phones as a window into a world of data from connected devices and printed objects, making a seamless link between our data and the increasingly data-driven world around us.
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