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Social mapping [06Jun11] - 0 views

  • Waze launches its social sat-nav app for traffic-mad UK drivers “For those unaware of Waze, here’s how it works. Just by using the app (on Apple iOS, Android, Nokia, RIM), drivers generate a real-time map of the traffic ahead and can even share live road reports on accidents, hazards, speed cameras and roadworks (though typing is disabled while driving, in case you were wondering). A recent feature enable drivers to create voice-based hazard reports by recording a quick voice message – this then alerts other Waze drivers behind them. This is potentially much more accurate that having a road organisation like the AA try and feed real-time information into the system via old fashioned means like road cameras. Waze’s real-time traffic news is even being fed to some local TV stations in the US. And I daresay the speed camera aspect will go down a storm in the UK. In addition, ‘driving groups’ let users to connect with other nearby drivers such as fellow commuters, friends etc heading in the same direction. It can also be used by taxis or delivery trucks and connects to Twitter accounts and Facebook pages.”
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    For drivers in the UK, helps drivers
Dan R.D.

Kevin Fitchard: Nokia's new interim CTO Tirri on the concept of the "Internet of Things... - 0 views

  • "The Invisible Internet is associated closely with the concept of the “Internet of Things,” in which a multitude of everyday objects are connected wirelessly. In such a world, not every object will have the intelligence to make decisions for itself — your carton of milk doesn’t need an advanced processor, only the ability to communicate what it is and its expiration date — but collectively they’ll create a form of ambient intelligence, allowing them to self-organize as a group. If the Invisible Internet of Things does become a reality, the Web will cease to be merely a virtual space, where people interact with one another from behind a PC or phone’s screen, and become a real space — “meat space,” if you will — where thousands of objects, both personal and public, interact with one another.
  • The one element, besides a radio, all of those objects have in common is awareness. They have to be able to sense one another as well as their surroundings. Embedding devices and objects with that kind of sensitivity probably is the smallest challenge the Internet of Things faces right now, said Henry Tirri, head of the Nokia Research Center. The core sensors needed in the network of the future already are embedded in the average smartphone today: GPS and cellular triangulation sense location; accelerometers and digital compasses sense movement and direction; digital cameras can see for the devices. Some of those sensors need to be refined, but for the most part, devices already have access to enormous amounts of raw sensory data, Tirri said. The challenge for the industry is processing that data, interpreting it and combining it with data from other sensors to make it useful. Once the technology overcomes those problems, there’s no limit to what can be wirelessly enabled, he added.
  • “In today’s world of handsets, we talk in billions; in the future, we will talk about trillions of devices,” Tirri said. “Radios and sensors will be very small. They will be in everyday devices like coffeemakers and key chains, as well as all consumer devices, but also things you wouldn’t think you’d have wireless capabilities, like chairs, tables, even your bed.”
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Building Mobile Web Apps the Right Way: Tips and Techniques [09May11] - 0 views

  • Here’s a quick breakdown of the big differences between desktop and mobile platforms: Mobile device hardware is smaller and generally tends to have lower hardware resources than desktops/laptops. Smaller screens bring about different design considerations and challenges. Touchscreen technology introduces new interaction concepts that differ from traditional input devices (keyboard and mouse). With a mobile device, internet connectivity is not always as reliable as a hard-wired broadband connection, which means internet connectivity is a concern and data transfer could be significantly slower. Although these sound as if they are hurdles to get over, with careful thought and consideration, there’s no reason why they should be. Touchscreen technology is exciting. The smaller screen design will really make you think about how to get the user to interact with your mobile web app in the most satisfying way possible. What we should really be doing is looking at the list of differences above and seeing opportunities to deliver our content in a different way. Building mobile web apps will be a paradigm shift from traditional web development and web design.
  • In the next sections, we will discuss development/design considerations, as well as concepts and techniques for building mobile web apps.
  • Keep File Sizes Small
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  • Dealing with Image Performance We want to try to get rid of as many images as we can. For the images we keep, we want them to be as lightweight as possible. If images are a necessity for particular parts of your mobile web app design, then there are a couple of extra steps we can use to trim off any excess fat from your files.
  • Use Adobe Fireworks for Transparent PNGs
  • Using ImageAlpha If Fireworks sounds like too much of a bother, check out ImageAlpha. Once installed, all you need to do is drag your images into its main window and then tweak the export settings to remove excess data from the images.
  • To learn more about using PNGs in web designs, see the Web Designer’s Guide to PNG Image Format.
  • Leveraging CSS3 Mobile web browsers these days are pretty advanced. Android devices use a mobile version of Google Chrome, whilst the iPhone does the same with Apple’s Safari. Some mobile devices come with mobile Opera and others allow you to install a browser of your choice such as mobile Firefox. So we’re talking about some pretty good browsers in terms of CSS3 and HTML5 feature support. CSS3 allows us to render things through code that would previously have required an image. We can use color gradients, draw rounded corners, create drop shadows, apply multiple backgrounds to HTML elements, and more — all of which can help improve performance and decrease development times.
  • If you look at a typical application interface via your smartphone, it’s almost guaranteed that you’ll find CSS3 being used.
  • By using CSS3, we can reduce data transfer — particularly images and possibly excess HTML markup. We let the browser and the device do the work to render the interface more quickly.
  • HTML Canvas If you fancy a little more work, then you can improve speed even further using the canvas element. Although using CSS gradients eradicates the loading of a physical image, that method still causes the device’s rendering engine to construct an image in the browser, which can result in a performance reduction depending on the device and browser.
  • Hardware Acceleration When it comes to mobile web apps, Apple’s mobile devices are a major consideration that we need to be aware of because of the current popularity of the iPhone and iPad. Safari 5 (on all platforms) brings hardware acceleration into the mix. If you’re not familiar with the feature, Apple describes it as follows: "Safari supports hardware acceleration on Mac and PC. With hardware acceleration, Safari can tap into graphics processing units to display computing-intensive graphics and animations, so standards like HTML5 and CSS3 can deliver rich, interactive media smoothly in the browser."
  • Be Cautious of CSS3 Rendering Performance As brilliant as CSS3 is, certain properties can slow down a web page. WebKit-based browsers, for instance, really seem to struggle with shadows in particular, so just be careful that you don’t apply too many of these to elements of your interface until the issue has been resolved.
  • Consider the Offline User Experience Finally, let’s briefly discuss HTML5 offline data storage.
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    Very useful, but visit site for complete "how-to"
D'coda Dcoda

The Desktop Is Turning Mobile [09May11] - 0 views

  • many ways mobile technologies are derivative of their desktop brethren. Your iPhone's e-mail app is like the e-mail client on your desktop, for example. The mobile world is the desktop world in miniature, a "lite" version. But the mobile world is no longer just following; it's leading.
  • we can expect to see certain aspects of desktop and laptop operating systems start imitating the little upstarts that had initially imitated them.
  • "It's very likely that PC operating systems will be affected by mobile devices' operating systems—and more broadly, that the lines between the two will increasingly blur," says Michael Dahlin, a professor of computer science at the University of Texas, who has expertise in operating systems. "Things have evolved to the point today where the difference between the smart-phone OS and the laptop and desktop OS is narrowing—and really already pretty narrow in terms of capability and core architectures," he
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  • another factor is speeding it along: the cloud. "The cloud is part of what's going to enable and probably drive convergence between phone and mobile operating systems and desktop operating systems,
  • What features associated with mobile might migrate back to desktops and laptops? Some are long rumored to be on the way in devices from Apple and other manufacturers: touch screens, gesture-based interfaces, more speech recognition, and so on.
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The rise and fall of mobile apps: a Roman Android empire? (Appolicious) [21May11]| Wor... - 0 views

  • re creating smartphone loyalty, determining which OS and device a consumer may buy. At least that’s what a recent Gartner report will have you believe. The sales report ranks Android, Symbian, iPhone, BlackBerry and Windows Phone sales in the first quarter of 2011, noting the impact of mobile apps on the market share of new sales. It seems the mobile device market is only gaining in strength, Google (GOOG) taking 36 percent market share, leading with 36.3 million unites sold. Symbian comes in second, with 27.4 percent market share at 27.6 million units, leaving Apple (AAPL) at 16.8 percent market share with 16.9 in sales. RIM’s (RIMM) BlackBerry comes in fourth, with 13 million and a 12.9 percent take of the market.
  • “Every time a user downloads a native app to their smartphone or puts their data into a platform’s cloud service, they are committing to a particular ecosystem and reducing the chances of switching to a new platform,” notes principle research analyst Roberta Cozza. “This is a clear advantage for the current stronger ecosystem owners Apple and Google. As well as putting their devices in the context of a broader ecosystem, manufacturers must start to see their smartphones as part of a computing continuum.”
  • Apps have certainly created an expansive ecosystem for mobile industry, but just like the mighty dinosaur, this era may one day become extinct. The death of mobile apps has been predicted by MIT writer Christopher Mims, pegging web apps as the future. It’s their potential ubiquity across platforms that extends access to web users, instead of drawing lines in the sand around mobile browsing versus the web you access on a PC laptop. Mims calls for a browser-based utopia where offline access and standards like HTML5 harmonize our desperate web experiences, but notes that offline access is far from perfect. Things still boil down to business, where Google’s marketplace has lower operating costs than Apple’s, with a broadening reach.
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Twitter permission change hurts third-party mobile apps [21May11] - 0 views

  • Twitter is updating its authentication system to give users more control over how third-party applications can access their accounts. Applications will now have to explicitly request additional permission from the user during the authentication process in order to send and receive direct messages on behalf of the user. At first glance, the change seems like a welcome improvement to the Twitter APIs. Support for granular permission tiers is one of the technical advantages of authority delegation systems like OAuth
  • Twitter's approach to implementing the feature comes with some serious problems for third-party client implementors
  • The OAuth standard was originally intended to enable server-to-server authentication for limited third-party access to non-public APIs. It is poorly suited for open APIs with an arbitrary number of independent third-party applications. More significantly, it doesn't address the needs of desktop and mobile authentication at all. Despite the significant limitations of the standard, it is being adopted and mandated by a number of social networking services, including Twitter.
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  • OAuth authentication process must be carried out in a Web browser and involves a series of redirects: a third-party site sends the user to the Twitter website to log in and approve access and then Twitter redirects the user back to the initiating third-party site and appends a token that the third-party site can extract and use to identify the user to Twitter. The advantage of this system is that the third-party site never gets the user's actual password, just a revokeble token
  • The obvious problem with this system is that the redirect dance doesn't work for native non-web applications.
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In reminder of '90s, LinkedIn has big first day [20May11] - 0 views

  • LinkedIn, a trailblazer in the online networking craze, went public with a roaring stock offering. Within minutes, shares were trading at twice the value set by the company. Buyers crowded the floor of the New York Stock Exchange, and financial news networks flashed LinkedIn's stock price urgently all day. By the closing bell, the company had a market value of $9 billion, the highest for any Internet company since Google had its initial public offering seven years ago. Millionaires and even one billionaire were made, at least on paper. The stock, issued at $45, went as high as $122.70 just before noon and closed at $94.25 on a trading volume of 30 million shares. All this for a company that skeptics say amounts to an online Rolodex, a place on the Internet for professionals to post resumes and connect with one another and potential employers. It was enough to remind some people on Wall Street of the heady late 1990s and the debuts of companies like Netscape Communications — and, more infamously, long-forgotten names like Pets.com and Webvan. Investors wondered whether LinkedIn will be a precursor to another financial frenzy in Silicon Valley
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#newsrw: Keep the audience interested with interactivity [27May11] - 0 views

  • Paul Bradshaw, visiting professor, City University and founder of helpmeinvestigate.com used the principal of toys to give ideas on developing the data story and explained the importance of  “future proofing the information we are gathering”, saying “that’s one of the big commercial imperatives”.
  • Conrad Quilty-Harper, data mapping reporter at the Telegraph, explained how creating maps adds to a story by using the example of a map on bike sharing schemes he created (though did not publish) using “Google Fusion Tables and a bit of javascript”. He recommends Google Maps and says the trailblazer of a news site using Google Fusion tables is the Texas Tribune.
  • My proudest example” was a live interactive Royal Wedding map which “worked brilliantly for three hours”. It showed some of the best tweets and were geolocated on the map. “We’ve got the data and we’re going to analyse it and do something with it in the future,” he said. “It tells you what people in specific locations were thinking”. The Telegraph would like to use the technology in a crisis news story, such as an earthquake or conflict.
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  • One of the Telegraph’s examples Quilty-Harper gave was a map of what the UK would look like if the 2010 election was decided by people voting under the AV. He said the Telegraph is moving away from Flash graphics, which is not supported by the iPad.
  • Alastair Dant, lead interactive technologist at the Guardian, gave a run down of how news websites use interactive content.
  • OWNI considers itself a think tank and as describes what they do as “augmented journalism”.
  • “There’s a lot of under used resource” in the UK when it comes to creating maps, Quilty-Harper explained, saying the US is ahead of the game. He gave a tip that the Met office has an amazing resource of data on weather. Federica Cocco is editor of OWNI.eu and demonstrated the power of bloggers, data journalists, activists and graphic designers working together.
  • He listed the use of photos, slideshows, the interactive timeline, maps, charts and graphics, open-ended systems or “games”, which are interactive and allow users to make choices about what should happen, for example.
  • His view of the future is one of “lots of screens” as people use phones and tablet devices and of HTML5, which provides cross browser compatibility, overcoming the current problem.
  • Dant’s three tips for making interactive content are: 1. Google Fusion Tables 2. Tableau 3. Dipity, which is for timelines.
  • A question on how interactivity affects the audience and visitor numbers resulted in Paul Bradshaw discussing how many interactive maps and graphics go viral.
  • “With interactivity you get engagement”, Bradshaw said, and people spend a lot more time on the page – five times longer in the case of the data store, Bradshaw said.
Jan Wyllie

The Social Addiction - It's More Serious Than We Think [14Jun11] - 0 views

  • With a pool of nearly 1,000 college students in ten countries over five continents – including the US, the study sought to witness the effects of abstaining from social media and ALL media for a period of 24 hours.
  • The word “addiction” while not clinically relevant was surely on the minds of the students as this word came back repeatedly in responses. “I was itching, like a crackhead, because I could not use my phone.” – US studentFacebook is the social media “drug” of choice. “There is no doubt that Facebook is really high profile in our daily life.” – Hong Kong studentBut “Texting is the glue of social life.” “I found it hard not to text my boyfriend as I am so used to doing that as our main way of communicating during the day.” – UK studentA sense of isolation and loneliness came over many. “When I couldn’t communicate with my friends by mobile phone, I felt so lonely as if I was in a small cage on an island.” – China student Envy led to hostility. "I realized that I was having hostile thoughts towards those students who were walking around texting. I was jealous of them and it literally felt like some sort of withdrawal.” – US student
  • My first reaction after reading over all of the findings was ‘I think much of this is applicable to ALL social media and media users as a whole.’
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  • My next thought was ‘how pathetic we’ve become.’ How utterly pathetic and dependent we’ve all become on technology, which is truly what this is all about.
  • I am merely making the point of how dependent – and that truly is the operative word, we’ve become as a society.
D'coda Dcoda

Your favorite gadgets are threatening the planet's future [18Jun11] - 0 views

  • Earth is expected to be home to over nine billion people by 2050. That’s a lot of people for Mother Nature to manage.
  • Space issues aside, the biggest concern on an over-populated planet is whether or not there will be enough resources to go around. Last week, British investor and Co-founder of Grantham Mayo Van Otterloo (GMO) Jeremy Grantham offered what Business Insider called a “startlingly depressing outlook for the future of humanity.”
  • the purpose of this piece isn’t to tread well-worn ground about the planet’s perils. So forget about fossil fuels, drinking water, crops, ice-caps, trees and animals for now. What we’ll be looking at is all those elements that go into helping you do what you’re doing right now. Whether you’re reading this on your laptop, smartphone, tablet…or any other digital device, the natural environment has had a huge part to play in this experience.
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  • Indium
  • Tantalum
  • Besides the direct environmental impact of mining the Earth, there is a more immediate threat. You’ve no doubt heard about conflict diamonds or ‘blood diamonds‘, which are diamonds mined in a war zone and sold to finance an insurgency, invading army’s war efforts or a warlord’s activity. Well, your mobile phone contains a similarly valuable commodity that’s been at the center of controversy in recent times
  • Tantalum is one of the best superconductors on Earth, and it’s used to coat capacitors to obtain more power from less energy. This basically means that laptops and mobile phones don’t need batteries that are larger than the device itself – so this is one of the chief reasons why you can slip your iPhone in your pocket rather than carting it around in a wheelbarrow. In central African countries such as The Democratic Republic of Congo,the mining of the mineral coltan – from which tantalum is extracted – it has often been argued fuels wars and encourages child slavery. And these arguments are well-founded.
  • However, the majority of tantalum production shifted to Australia, and Western Australia became the world’s largest source of mined tantalum concentrates. The mine closed in late 2008, and has only recently reopened.
  • In 2010, major concerns were raised as to the availability of tantalum and the effect this would have on the supply chain. “The impact, the real concern, is actually obtaining the metal,” said Dennis Zogbi, CEO of Paumanok Publications, which researches the component industry and the tantalum markets. If the stockpile of tantalum ever runs out, this could be disastrous for the electronics industry.
  • Tantalum minerals are also mined in Canada, China, Ethiopia, and Mozambique, and mass reserves were found in Venezuela in 2009, and in Columbia a year later.
  • Bloomberg reported a couple of weeks ago that the first conflict-free tantalum has recently been certified by The Electronic Industry Citizenship Coalition and Global e- Sustainability Coalition (EICC/GeSI), an initiative backed by companies such as Apple and Intel.
  • Ethical electronics
  • Then there’s Indium, a rare chemical element you may or may not have heard of. Zinc ores are the primary source of indium, which – when isolated – is then used in liquid crystal displays (LCDs) and touchscreens.
  • Despite the best efforts of environmentalists, governments, businesses and consumers, there could be another ‘small’ obstacle to contend with if we’re to protect the Earth’s natural resources. And that is China
  • Last year, 85% of all indium was devoted to making indium tin oxide for use in LCD products, and the demand is predicted to grow at 15% a year over the next few years
  • A UN report published last month found that there are virtually no recycling initiatives in place for indium, and Thomas Graedel, one of the report’s eight authors, warned that a failure to re-use metals such as Indium doesn’t bode well for the future
  • “If we do not have these materials readily available at reasonable prices, a lot of modern technology simply cannot happen. We don’t think immediate shortages are likely but we are absolutely unable to make predictions based on the very limited geological exploration currently conducted.
  • The case for recycling
  • Your old mobile phone has circuit boards, batteries and an LCD screen – these all contain harmful materials that, when dumped in landfill sites, eventually break down and leak into the environment.
  • Over time, the likes of lead, cadmium and mercury pollution can be hazardous to the environment and to our health. It was for this reason that, in 2006, California became the first US state to make it mandatory for all mobile phone retailers to establish a collection and recycling program for mobile phones. The law also prevents residents from disposing of old mobile phones.
  • It’s very difficult to reclaim tantalum once it has been transposed onto an electronic component. For this reason, it’s important that you choose how you dispose of old devices carefully. Some organizations will promise to ‘safely’ recycle your handset, but this is very vague and may not mean the components are being reused. Given the amount of effort and strife that may have gone into producing it, you should ensure that it is actually reused. But this is something governments and industries need to help consumers achiev
  • The UN report analyzed the recycling rates of 60 metals, and 34 of these have recycling rates of less than 1%. Among the least-recycled metals were tellurium and gallium – which are used in solar cells – and lithium, a key element in your phone and laptop batteries.
  • China is a leading producer of indium, whilst Canada and Bolivia are also large producers. And Cornwall, England, was also found to hold significant indium deposits earlier this year too, something which could prove massively beneficial to the UK economy
  • As reported recently in National Geographic, China supplies 97% of the world’s so-called rare earth elements, elements we all rely on for all our high-tech gadgetry, including mobile phones and laptops. And in 2010, China gave a hint of what the future may hold for the rest of us, when it stopped shipments of rare earth elements to Japan for a month following a diplomatic dispute. This had a big impact on the price of rare earths on global markets. China is expected to reduce its rare earth exports to help protect the country’s own rapidly growing industries. Indeed, it’s worth noting that almost two-thirds of rare earth metals produced in China are already consumed ‘in-house’, so to speak.
  • If China does decide to cut back on its exports, global prices will sky rocket. Dysprosium, for example, is used in hard-drives and it now sells for over $200 a pound (roughly half a kilo), but the disturbing thing is that the price was only about $7 eight years ago
  • It’s thought that the global demand for many rare earth metals could exceed the supply as soon as the end of this year.
  • So how serious is this? Well, China has almost half of the planet’s rare earth reserves. The US holds about 13%, whilst Russia, Australia and Canada also has some stockpiles, so we’re not quite at the critical stage yet. But the writing is very much on the wall for many industries, not just electronics.
Jan Wyllie

Social friending - William Deresiewicz on the meaning of friendship [18Jun10] - 0 views

  • Having been relegated to our screens, are our friendships now anything more than a form of distraction?
  • Facebook isn’t the whole of contemporary friendship, but it sure looks a lot like its future. Yet Facebook—and MySpace, and Twitter, and whatever we’re stampeding for next—are just the latest stages of a long attenuation. They’ve accelerated the fragmentation of consciousness, but they didn’t initiate it.
  • We’re busy people; we want our friendships fun and friction-free.
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  • Far from being ordinary and universal, friendship, for the ancients, was rare, precious, and hard-won. In a world ordered by relations of kin and kingdom, its elective affinities were exceptional, even subversive, cutting across established lines of allegiance.
  • Friendship was a high calling, demanding extraordinary qualities of character—rooted in virtue,
  • Christian thought discouraged intense personal bonds, for the heart should be turned to God.
  • The classical notion of friendship was revived, along with other ancient modes of feeling, by the Renaissance. Truth and virtue, again,
  • The modern temper runs toward unrestricted fluidity and flexibility, the endless play of possibility, and so is perfectly suited to the informal, improvisational nature of friendship. We can be friends with whomever we want, however we want, for as long as we want.
  • in ancient times
  • The culture of group friendship reached its apogee in the 1960s. Two of the counterculture’s most salient and ideologically charged social forms were the commune—a community of friends in self-imagined retreat from a heartlessly corporatized society—and the rock’n’roll “band” (not “group” or “combo”), its name evoking Shakespeare’s “band of brothers” and Robin Hood’s band of Merry Men, its great exemplar the Beatles.
  • Friendship is devolving, in other words, from a relationship to a feeling—from something people share to something each of us hugs privately to ourselves in the loneliness of our electronic caves, rearranging the tokens of connection like a lonely child playing with dolls.
  • And now friendship, which arose to its present importance as a replacement for community, is going the same way. We have “friends,” just as we belong to “communities.” Scanning my Facebook page gives me, precisely, a “sense” of connection. Not an actual connection, just a sense.
  • The more people we know, the lonelier we get.
  • But when I think about my friends, what makes them who they are, and why I love them, it is not the names of their siblings that come to mind, or their fear of spiders. It is their qualities of character. This one’s emotional generosity, that one’s moral seriousness, the dark humor of a third.
  • So information replaces experience, as it has throughout our culture.
  • Character, revealed through action: the two eternal elements of narrative. In order to know people, you have to listen to their stories. (…)
  • No solitude, no friendship, no space for refusal—the exact contemporary paradigm.
Dan R.D.

Joint Brings Group Chat To Twitter [27Aug11] - 0 views

  • Joint essentially turns any Twitter hashtag into an IRC (Internet Relay Channel)-like chat room, which is integrated with a realtime hashtag stream from Twitter.
  • you’re trying to engage in a conversation with someone on Twitter that goes beyond a few “@ replies”, you’re either forced to DM or take the conversation elsewhere. Joint allows users to easily join a group chat, as well as discuss notable or popular hashtags. For instance, of late “#irene” has become a much-used hashtag, as Hurricane Irene is poised to hit the East Coast. Joint could become a very useful resource for people looking to easily congregate and discuss ongoing situations like hurricanes, protests, or events, live, from any location.
  • because tweeting with hashtags means that your tweets get archived and live forever on search engines, etc., many people feel uncomfortable about having public conversations (about more private issues, especially) on Twitter.
Dan R.D.

4 Reasons Every Online Brand Should Explore Gamification Strategies [23Sep11] - 0 views

  • So what’s making gamification so popular today? Consider these four factors.
  • 1. Consumers Want It
  • consumers are looking for new ways to entertain themselves — 40% of U.S. online adults have expressed this interest in a recent survey. What’s more, consumers want game elements everywhere. 60% of consumers play a video game online in a typical week. Consumers (especially Gen Yers) are increasingly accessing games online and on mobile devices.
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  • 2. Social Media Enhances It
  • 4. Early Starters Have Proven It
  • 3. Gamification Vendors Enable It
  • Badgeville, BigDoor and Bunchball all offer SaaS platforms with mechanics, accessible consumer tracking and data, and the ability to easily iterate a gamification strategy as needed.
  • When consumers can share achievements like badges and trophies with their social networks, it enhances the innate human motivations that games have used for generations to keep people engaged (i.e. the desire for status, access, power, etc.)
  • Recent gamification efforts from brands like Chiquita, HP and Sephora have succeeded, increasing confidence that, if applied correctly, the right gamification strategy can work.
  • How exactly does gamification help increase engagement?
  • Involvement: Gamification can foster participation by increasing site returns, new visitors and registrations through reward systems and incentivized word-of-mouth efforts.
  • Interaction: Marketers need visitors to spend time with their content and brand in order to foster engagement.
  • Intimacy: Consumers are able to connect with a brand more intimately when they’re interacting in real-time versus visiting a static brand website.
  • Influence: Word-of-mouth marketing has taken off recently, and companies have realized it can have a significant effect on brand visibility.
Dan R.D.

Mobile Apps Must Die [24Sep11] - 0 views

  • Too much trouble The problem with apps, and by this I mean native apps that must be downloaded to your phone, is that they are just becoming too much trouble to organize and maintain. It's just not realistic to have an app for every store you go to, every product you own and every website you visit. This creates an ever increasing set that must be curated, organized and culled. It's a common task we all perform, removing old and unused apps every few months, effectively garbage collecting our phones. Very organized folks relish the opportunity to tidy their burgeoning app menagerie but most can't bother and their home pages scroll into a receding haze of choices.
  • Movie posters with radio tags such as RFID or NFC will allow me to get an interactive version of the poster on my phone to show me more information 
  • Any consumer item, such as ketchup or milk bottles, also with radio tags, will allow me to not only get more information on these items just like the poster, but also track usage and even offer to purchase replacement items
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  • Shopping malls will offer maps and hours whenever I’m there
  • Any store will have an app that I can interact with as I walk through their door
  • My local bus stop will be geo-located so all I need is my current GPS fix and I can get just the information for that specific bus stop, knowing when the next bus will arrive. While this is possible today with some fancy urban systems, deploying a geo location system allows any city to do this, across all bus lines much more cheaply.
  • A local food cart vendor will offer not only their menu but where they are going next and when they’ll return
  • An on demand rental car company, such as Zipcar, will allow me to register and drive away with one of their cars, just using a bluetooth connection on my phone.
  • Just In Time Interaction All of these concepts are of course just speculation but they represent a trend that is thundering down upon us. Each of these devices will likely need some form of interaction but only as I approach them, a “Just in time” interaction model that gives me interactivity but only when I need it.
Dan R.D.

Facebook, Google: Welcome to the new feudalism [10Sep11] - 0 views

  • In the modern web, Google and Facebook are the feudal lords and people are the peasants — at least when it comes to control of the photos, comments, 'likes' and other data that each person posts online.
  • "The users contribute their own content to you for free. You sell it back to them with banner ads put on there. And on top of that, you spy on them to gather profiling data," says Michiel de Jong, of the Unhosted project to decentralise user data.
  • As your friends talk to each other, they feed Facebook data about how information flows between its users. It's likely that your friends will have their own friends and will talk to them as well. Every time these first- and second-level contacts interact, it gives Facebook more pointers to where you fit within your network. To you, it's a bunch of your mates; to Facebook, it's an expanding cloud of data to be harvested.
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  • According to Metcalfe's Law, the value of a communications network is proportional to the number of users connected to the system.
  • Mistrust People mistrust this handing over of their data, in much the same way IT managers have concerns about uploading their enterprise's data into the cloud, or web users have misgivings about Gmail and Yahoo automatically scanning their emails.
  • Privacy concerns Meanwhile, Facebook has responded to people's concerns about their privacy on its network by providing more tools for adjusting privacy settings. This does not go far enough, according to de Jong. Read this Why Google+ may change the web for good Read more "If a building company put up a tollway and made drivers cede ownership of their cars whenever on that tollway, the traditional justice system would prohibit that," he argued. "Yet this is exactly what is happening on the 'information highway', and the situation is largely overlooked by justice departments, who still live largely in a brick-and-mortar world."
  • Methods of controlWhat makes this modern feudalism powerful is that the key parties are keeping their methods of control from the users.
  • Neither company openly gives details to users about how their data is being used. We never see inside Google's algorithms, or gain a view of how our connections interweave with every other person on Facebook, but their services see all.
Dan R.D.

Unpacking Badges for Lifelong Learning [25Sep11] - 0 views

  • Author: Sheryl Grant
  • Is there some core definition or badge-ness to explain what makes badges unique?
  • If badges are like degrees, diplomas, grades, or currency -- which many of us have collected and displayed and benefited from -- what's wrong with them? Why are badges worse or better? If badges are visual signs of rank, reputation, membership, and identity, and are just another way to show affiliation, why are they different than, say, titles, clothing, hair, language, accents, bumper stickers, friends, or an alma mater?  
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  • Because badges hinge on motivation. Most of the energy in the badges conversation seems to have roots in the different ways people think about motivation, and more specifically about motivation and learning. What motivates learners to learn? What de-motivates them? 
  • Where's the line between motivating a learner and manipulating them?
  • For me, the most interesting intersection of the Badges for Lifelong Learning conversation is where learning theories overlap with research into virtual communities, new collectives, commons-based peer production -- whatever you want to call what we do online. A good deal of Internet research is about participation and motivation. If anything connects the badges community, it's seems to be the belief that more participation is better.
  • The communities of practice research links new collectives like Wikipedia with learning and identity, and authenticity is thought to affect people's motivation to learn and participate and reach goals.
  • There's this obscure ID Compensation theory that isn't even on Wikipedia! yet!
  • What if badges are just one more way to represent feedback? What if they're the best, most versatile way to provide feedback, whether that feedback is many-to-one, one-to-one, or many-to-many?
Marc-Alexandre Gagnon

New NFC Spec Makes It Easier To Swap Contacts, Save Data To Phones | TechCrunch [29Sep11] - 0 views

  • Mobile users with NFC-enabled devices will no longer need a special application in order to exchange contact details or other types of data between their phones thanks to a new NFC specification which has just been released.
  • a standardization of the Simple NDEF Exchange Protocol (SNEP) to use peer-to-peer mode for data exchanges.
  • the new specification extends the NFC data exchange format (NDEF), which previously described how data, like a website URL for instance, would be moved from an NFC tag to a NFC-enabled phone by tapping or waving a mobile device within close proximity to the tag.
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  • It’s the backbone to the many upcoming mobile wallet systems, like Google Wallet, Visa’s wallet or the carrier-led initiative Isis, which just announced partnerships with all major Android device manufacturers.
  • That means, for example, assuming the iPhone 5 includes NFC, you could tap your iPhone to an Android user’s phone to exchange contact info, pictures, URLs, or any sort of supported data.
  • The NFC Forum suggests contact exchanges as one possibility for the new spec’s use, in addition to “collecting movie posters for later use.”
  • That said, support for NFC is still years out, according to most forecasts
Dan R.D.

The End of Social Media 1.0 Brian Solis [29Aug11] - 0 views

  • I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary.  Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however. Evolution will occur because consumers demand it and also because you’re willing to stake your job on it.
  • The future of social media comes down to one word, “value.” Without it, businesses will find it much more difficult to earn and retain friends, fans and followers (3F’s). As adoption of social networks soared in previous years, growth is now plateauing.  eMarketer estimates that Facebook growth will hit only 13.4% this year after experiencing 38.6% acceleration in 2010 and a staggering 90.3% ascension the year before. Facebook isn’t alone in its sobriety either. The  rate of Twitter user adoption fell from 293.1% growth in 2009 to 26.3% this year.
  • Between June 2009 and June 2011, the following changes were noted in Facebook activity: - Uploading videos is experiencing a modest increase around the world up 5% in the U.S. and 7.6% worldwide. - Installing apps is on the decline, down 10.4% in the U.S. and 3.1% worldwide. - Sending virtual gifts may not be gifts worth giving after all, with numbers declining 12.9% in the U.S. and 7.5% around the world. Twitter on the other hand is a rich exchange for  information commerce, where links become a form of digital currency. For example, 45% share an opinion about a product or brand more than once per day. Another 34% of Twitter users also share a link about a product or brand more than once per day.
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  • Consumers want to be heard. Social media will have to break free form the grips of marketing in order to truly socialize the enterprise to listen, engage, learn, and adapt.
  • Social media becomes an extension of active listening and engagement. Strategies, programs, and content are derivative of insights, catalysts for innovation, and messengers of value.
Dan R.D.

Networks Dominated By Rule Of The Few [04Jun11] - 0 views

  • It’s like a Hollywood political thriller come true: a handful of people lurking in the shadows, controlling the minds of millions. New research reveals that it’s possible for a few individuals to enslave an entire network, even if they aren’t highly connected themselves.Scientists have figured out how to identify the nodes — the points that link to other points in a network — that when tweaked can control the entire network. The research, published in the May 12 Nature, might lead to more secure power grids, tricks for controlling the metabolic processes of cells and marketing campaigns that spread like the plague.
Dan R.D.

ePayments Week: The rise of location-triggered offers [25Aug11] - 0 views

  • Geofencing: As long as you're here ... One of the promises of mobile advertising — at least from the merchant's perspective — has been the potential to advertise to customers when they're near your store and can act immediately (and impulsively) on your offer. To make these location-triggered offers, merchants need to delineate a "geofence" around their retail outlets — a radius or polygonal area in which customers who have opted into a deal program can be notified on their mobiles that an offer is available nearby. Indeed, Groupon is working on adding such location-based deals to its daily offers, according to a letter sent from its general counsel David Schellhase to two U.S. Representatives who were asking about Groupon's privacy policies.
  • By some measures, 90% of all texts are opened within three minutes of receiving them.
  • Goodman said that location-triggered delivery is highly effective with "exceedingly high" response rates: between 11% and 60% of users are likely to visit a store when pinged with an offer if they're nearby, and up to 46% are likely to make a purchase.
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  • With that much data, there's a back-end business for the company in aggregating and anonymizing the information so it can analyze it and feed data back to merchants on which offers are most effective and when. Indeed, the company's self-service tool with which clients can manage their offers online also includes some data tools for this type of analysis.
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