Group items tagged

Social networking is a daily activity for most of us. Anyone paying attention knows that sites like Facebook and Twitter have hundreds of millions of users and are extremely popular. But one thing I think we all forget from time to time is that these social networking sites are businesses. They do have employees and they do have costs. So I ask again, how do social networks make money?The short answer is that they don’t, not on their own at least – at first. There are a few different ways social networking sites earn money, with more on the horizon. This article aims at uncovering a few of these methods and answering the questions that many of us are asking.Read more at www.makeuseof.com 

"Apple, Google and employers are already contravening new European Union rules that will require companies to get explicit permission from users before any geo-location data can be used to track them, whether for the purposes of targeted advertising or monitoring employee behavior. This could be the start of the next big privacy argument. The hopes of companies planning to use geo-location data to push products and services to mobile device users have taken a beating in the European Union, following a pronouncement from the European Data Protection Supervisor, Peter Hustinx."

For Apple fans, the brand triggers a reaction in the brain that's not unlike that of religious devotees, according to a BBC documentary series that cites neurological research. The neuroscientists ran a magnetic resonance imaging (MRI) test on an Apple fanatic and discovered that images of the technology company's gadgets lit up the same parts of the brain as images of a deity do for religious people, the report says. The first episode of the documentary shows Apple employees "whipped up into some sort of crazy, evangelical frenzy" at the recent opening of an Apple store in London. Observers and Apple critics have long accused fans of the tech company of taking their infatuation to an extreme. People have gone to great lengths to prove their love of Apple with tattoos, bumper stickers and home shrines to outmoded Mac computers. Apple's cult-like following was highlighted in a 2009 documentary called "Macheads." A blog, aptly titled Cult of Mac, wrote on Thursday about Oakland, California, resident Gary Allen's cross-country pilgrimage to Apple's first store in Virginia to celebrate the retail chain's 10th anniversary this week.

pple fans, the brand triggers a reaction in the brain that's not unlike

For the emergent generation of adolescents and pre-adolescents, at least in developed economies, constant high-speed internet access and online networking have become the very air they breathe. A new study, however, has some cautionary advice.The study, published in Acta Paediatrica, has renewed concerns about how digital life has led children off the playground and into the computer room… permanently. The study concludes that the average 10-year-old today

For the emergent generation of adolescents and pre-adolescents, at least in developed economies, constant high-speed internet access and online networking have become the very air they breathe. A new study, however, has some cautionary advice.

The study, published in Acta Paediatrica, has renewed concerns about how digital life has led children off the playground and into the computer room… permanently. The study concludes that the average 10-year-old today is far weaker physically than his counterpart just a decade ago. His arm strength has fallen by 26%, he can do 27% less sit-ups, and he is less likely to be able to hold his weight hanging from a bar.

“You know,” said a good friend of mine last week, “there’s really no such thing as big data.” I sighed a bit inside. In the past few years, cloud computing critics have said similar things: that clouds are nothing new, that they’re just mainframes, that they’re just painting old technologies with a cloud brush to help sales. I’m wary of this sort of techno-Luddism. But this person is sharp, and not usually prone to verbal linkbait, so I dug deeper.

And this was his point about big data: that given how much traditional companies put it to work, it might as well not exist. Companies have countless ways they might use the treasure troves of data they have on us. Yet all of this data lies buried, sitting in silos. It seldom sees the light of day.

Small, agile startups disrupt entire industries because they look at traditional problems with a new perspective. They’re fearless, because they have less to lose. But big, entrenched incumbents should still be able to compete, because they have massive amounts of data about their customers, their products, their employees, and their competitors. They fail because often they just don’t know how to ask the right questions.

But points and badgest are a very basic “carrot” approach. Pink says that in the main carrots and sticks don’t work except for basic repetitive tasks where there is little intrinsic motivation.

For anything involving knowledge or creativity, what matters is: Autonomy – deciding how and when to do things Mastery – the reward in gaining a skill and learning Purpose – the sense that the task is part of a greater goal.

What concerns me is that points and badges are none of the above, they are just  extrinsic motivation.

Governance can mean a lot of different things. In this context, it needs to be the foundation of the content plan. Not in terms of content creation but in terms of standards and processes for expanding into a certain market. For example, Company A wants to launch a Facebook page and Twitter channel in Latin America to support its operations into that region. A governance model will ensure that the regional marketing team has the following lined up before launch: A content plan to include frequency and context of Tweets, Facebook Updates, blog posts (or whatever relevant tools/platforms are used in that region) An established moderation policy A crisis communication plan An understanding and “buy in” of the measurement philosophy (everyone in the organization SHOULD be measuring social media the same way)

Content Library If it’s one thing that marketing teams in other regions lack, it’s content. The reality is that most brands do have really good content. It’s just scattered all across the internet, various internal portals and even within employees’ inboxes. Content can include videos, PDFs, spec sheets, FAQ, blog posts, infographics and the list goes on.

Community Management Without an active community manager, a content marketing plan will fail. A community manager will not only be responsible for actively posting and aggregating content; but he/she is essentially the face of the brand and should be sanctioned to solve customer problems. A proficient community manager will answer questions and provide real and “tangible” solutions to disgruntled customers. Additionally, he/she should have the authority to provide rewards to random customers simply for being customers.

companies must:

Empower employees

STOP being afraid of your customer!

With big bets by the titans of technology and consumer finance, 2011 is becoming the year that American business got serious about jumpstarting the “Internet of things“—a broad web of digitally enhanced locations that consumers can navigate the same way they now use smartcards to pay their bus fare or open security doors at work. For Seattle startup Iota, that transformation isn’t happening fast enough. This team of former T-Mobile employees is aiming its considerable experience in the mobile sector at a new type of device that it says is ready to go right now. They believe it can be made cheaper, easier, and more open than expensive new radio frequency ID-enabled smartphones controlled by the big market players. Their mission is to put the futuristic promise of what’s called “near-field communications,” or NFC, into the hands of anyone who doesn’t have a smartphone, or wants to spend less time digging around in a field of apps. The company, based in Seattle’s hip Capitol Hill neighborhood, has raised $1.4 million so far and is currently about $600,000 of the way through a $1 million convertible-note round, founder and CEO Russ Stromberg says.

Boring conversation? Accessories that decipher emotional cues could save your social life – or reveal that you're a jerk

The glasses can send me this information thanks to a built-in camera linked to software that analyses Picard's facial expressions. They're just one example of a number of "social X-ray specs" that are set to transform how we interact with each other. By sensing emotions that we would otherwise miss, these technologies can thwart disastrous social gaffes and help us understand each other better. Some companies are already wiring up their employees with the technology, to help them improve how they communicate with customers. Our emotional intelligence is about to be boosted, but are we ready to broadcast feelings we might rather keep private?

Some of our body's responses during a conversation are not designed for broadcast to another person - but it's possible to monitor those too. Your temperature and skin conductance can also reveal secrets about your emotional state, and Picard can tap them with a glove-like device called the Q Sensor. In response to stresses, good or bad, our skin becomes clammy, increasing its conductance, and the Q Sensor picks this up.