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with the holidays coming up and more consumers than ever expected to make purchases from mobile devices. PayPal believes there is a lot of horizontal movement to be made in the mobile payments space and with the power of eBay behind it, the company thinks it will be the leader in the ecosystem for years to come.

PayPal specifically realizes that it has lost a lot of the consumer mindshare in mobile payments with everybody talking about how NFC may or may not change how payments fundamentally work.

For 2011, PayPal expects to do $3.5 billion in mobile payments volume. With mobile payments expected to be a $600 billion industry by 2015, PayPal is positioning itself to take a big portion of that pie.

Des Moines is the home of mobile payments platform Dwolla. It is an interesting case study - local startup creating buzz within the community and getting retailers and consumers to actually use the platform. Dwolla has created a mobile payments ecosystem from the bottom up.

Within a 5-mile radius of Des Moines there are 500 to 700 business that are using mobile payments through Dwolla. The company works kind of like a payments version of Foursquare. You check at the register in the store using your phone and a pre-loaded Dwolla account.

it is likely that the company will be able to partner with banks and financial institutions in the near future to go straight from a bank account to the retailer.

Whenever people think of near field communications, they think of mobile payments. Your phone becomes your wallet and spending money becomes as easy as tap, tap, tapping all day. Well, the era of your tap-able digital wallet is not here yet. It may never come. But that does not mean there are not some very interesting uses of NFC coming down the pipeline.

For instance, there was a Coca-Cola vending machine at ad:tech this week that was tied to Google Wallet. Tap, tap, tap away and take a Diet Coke Break. At Nokia World there as a gate that could be opened with a tap from your phone. A developer is working on NFC solutions to help his father who has Alzheimer's. NFC could be great as a monetary transfer solution, but there is so much more.

Groundswell To An NFC Enabled World

As we heard earlier today, Thanksgiving proved to be a lucrative day for online retailers. IBM reported online Thanksgiving 2011 sales were up 39 percent over Thanksgiving 2010, with mobile shopping on the rise. eBay and PayPal are seeing similar trends. PayPal Mobile just announced a 511 percent increase in global mobile payment volume when compared to Thanksgiving 2010.

On Thanksgiving in the U.S., consumers shopped on mobile via PayPal most frequently between 6:00 p.m. and 7:00 p.m. PST. Around the world, consumers shopped on mobile most frequently between 1:00 p.m. and 2:00 p.m. PST.

There was a more than three-fold (350%) increase in the number of global customers shopping through PayPal mobile on Thanksgiving 2011 compared to last year. These shoppers were mainly located in New York, Houston, Los Angeles, Miami and Chicago.

his ongoing flurry of activity is underpinned by a common desire to conquer three important cat

This ongoing flurry of activity is underpinned by a common desire to conquer three important categories of growth for consumer-oriented Internet companies: mobile, social and local commerce. The race to find the right mix is crucial for capturing revenues and the loyalty of consumers whose sources for information and entertainment are becoming increasingly fragmented.

some members of the startup and funding communities are looking for the next wave. “I’m really searching far and wide for new ideas,” Rosa said. “There seem to be a lot of clones. ... There’s this behemoth ball of social and apps and mobile, and they’re just tacking onto this ball and rolling along. We’d like to see some more snowballs.”

Mark Roberti, founding editor of the publication RFID Journal, writes in an editorial this month that while M2M communication has great potential, the "real value" for sensor technology lies in machine-to-object communication.

"On the other hand, a firm could put passive ultrahigh-frequency (UHF) transponders inside a container at various levels. Since the liquid would interfere with the ability to read the tags, a company could determine liquid levels by ascertaining which tags can and can not be read...you can't put a Wi-Fi transmitter or a cell phone on every box of Tide detergent, bag of Granny Smith apples or Van Heusen shirt. Low-cost RFID tags will, one day, be put on all of these things, enabling M2O communication."

Leading wireless industry analyst Chetan Sharma detailed a similar vision to us in an interview earlier this year. (How 50 Billion Connected Devices Could Transform Brand Marketing & Everyday Life.) Sharma talked with us about cereal boxes with sensors inside them.

Microsoft's Kinect has been the fastest-selling consumer electronic device in history, has over 10 million owners, and connects nearly 35 million users through Xbox Live--all of whom are capable of online sharing. "This type of experience is really an untapped market because these devices already live at home," says Dawson. KinectShop is primed to seamlessly integrate with real-life shopping experiences. "With an experience like KinectShop, a shopper can easily scan a QR code or swipe their NFC smartphone to take their experience with them and use wayfinding tools to locate the product in-store," Luke Hamilton, Dawson's Razorfish colleague, writes to Fast Company in an email.

while workers want autonomy and flexibility, they also want social connection. In an interview, Yosh Beier of Collaborative Coaching summed this up, saying, “people want to have control over the where and when of their work experience, but they don’t necessarily want to isolate themselves.” How will this tension be resolved in the future?

Many point to technology to keep people connected across physical distance, tools “that will make the remote less remote,” in Beier’s words. He points to the mania for Foursquare in the consumer space as an example of people who are physically distant but use tech to “locate themselves.” The same is true for Facebook, which provides a virtual social connection and is a bit like a remote social gathering. Beier sees this trend of using tech to overcome the social isolation of web-enabled distance moving from consumers to web workers:

But instead of substituting virtual spaces for real ones (the Matrix model), some folks are focusing on substituting virtual selves for physical presence and meeting in real spaces (the Avatar model). Just look at our recent piece on robot avatars you can send to work or events in your stead and control over the Internet. Commenters on the post were skeptical, but Trevor Blackwell, CEO of Anybots (he’s also a partner in Y Combinator), which makes the robo-avatars pictured above, insisted in an interview that the idea wasn’t science fiction:

If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.