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Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.

Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.

1)make it easy and 2) create value. Users want to put in less effort and receive more value.

The Installer writes with news of yesterday's stock offering from LinkedIn, which shocked investors by closing at more than double the initial price. "Buyers crowded the floor of the New York Stock Exchange, and financial news networks flashed LinkedIn's stock price urgently all day. By the closing bell, the company had a market value of $9 billion, the highest for any Internet company since Google had its initial public offering seven years ago. Millionaires and even one billionaire were made, at least on paper. The stock, issued at $45, went as high as $122.70 just before noon and closed at $94.25 on a trading volume of 30 million shares." That price values the company at over 30 times its 2010 revenue, leading to speculation that this is either evidence of the second dotcom bubble (a possibility we discussed in February) or a "watershed moment for social media." Many experts are questioning the value of LinkedIn, while others are claiming intentional market manipulation.

Do cell phones cause brain cancer? It may be too early to say for sure. The latency period or time between exposure and recognition of a tumor is around 20 years, sometimes longer. And, cell phone use in the U.S. has been popular for only  around 15 years. Back in 1996, there were 34 million cell phone users. Today there are 9-10 times as many. Keeping that in mind, it is worth taking a more detailed look at the results of Interphone, a multinational study designed to try to  answer this question. The headline from this study was there was little or no evidence to show an association between cell phones and cancer. Though, if you went to the appendix of the study, which interestingly was available only online, you found something unsettling. The data showed people who used a cell phone 10 years or more doubled the risk of developing a glioma, a type of brain tumor. And, across the board – most of the studies that have shown an increased risk are from Scandinavia, a place where cell phones have been popular since the early 1990s. For these reasons, the whole issue of latency could become increasingly important.

Cell phones use non-ionizing radiation, which is very different from the ionizing radiation of X-rays, which everyone agrees are harmful. Non-ionizing radiation won’t strip electrons or bust up DNA. It's more like very low power microwaves. Short term, these microwaves are likely harmless, but long term could be a different story. Anyway, who likes the idea of a microwave, even a low-powered one, next to their head all day?

And, what about kids?

A significant security hole has been discovered in Google’s Android operating system for smartphones, which can allow attackers to gain access to users’ personal information without their permission. The flaw, which was discovered by three research assistants at Ulm University in the southern part of Germany, affects approximately 97% of Android users. In a recent blog post, the researchers found that users of Android devices running versions 2.3.3 and below could be susceptible to attack when they are connected to unencrypted Wi-Fi networks. Anyone else on that network could gain access to, modify or delete Android users’ calendars, photos and contacts.

"In Windows 7, any time you connect to a network, Windows tells you if you have full internet access or just a local network connection. It also knows if a WiFi access point requires in-browser authentication. How? It turns out, a service automatically requests a file from a Microsoft website every time you connect to any network, and the result of this attempt tells it whether the connection is successful. This feature is useful, but some may have privacy concerns with sending their IP address to Microsoft (which the site logs, according to documentation) every single time they connect to the internet. As it turns out, not only can you disable the service, you can even tell it to check your own server instead."

For Apple fans, the brand triggers a reaction in the brain that's not unlike that of religious devotees, according to a BBC documentary series that cites neurological research. The neuroscientists ran a magnetic resonance imaging (MRI) test on an Apple fanatic and discovered that images of the technology company's gadgets lit up the same parts of the brain as images of a deity do for religious people, the report says. The first episode of the documentary shows Apple employees "whipped up into some sort of crazy, evangelical frenzy" at the recent opening of an Apple store in London. Observers and Apple critics have long accused fans of the tech company of taking their infatuation to an extreme. People have gone to great lengths to prove their love of Apple with tattoos, bumper stickers and home shrines to outmoded Mac computers. Apple's cult-like following was highlighted in a 2009 documentary called "Macheads." A blog, aptly titled Cult of Mac, wrote on Thursday about Oakland, California, resident Gary Allen's cross-country pilgrimage to Apple's first store in Virginia to celebrate the retail chain's 10th anniversary this week.

pple fans, the brand triggers a reaction in the brain that's not unlike

It's the so-called 'Internet of Things' right? The point at which your milk carton has an RFID tag on it to let your electronically enabled fridge know that it has gone off. Your fridge (which is Internet-connected of course) then automatically orders your online shopping account to send you new milk and your auto-payment system takes that out of your bank account. All you have to do is pick your milk up at the door, open the carton and pour it into your PG Tips -- nothing more. But are we ready for all this? Are developers ready for this? Are web developers ready for this? Are manufacturers ready for this? Are the world's major IT vendors ready for this? Answer: umm, probably not.

picture a world where software platforms are available online and easily customizable. Picture a world where compute power is generated off site, available in quantities when and where you need it. And picture a world where information is safely stored, efficiently managed and accessible, when and where you need it. These are cloud infrastructures. The economies of scale, flexibility and efficiency they offer will not only save organizations massive amounts of capital and maintenance costs but emancipate them to apply and use information as never before. An unbelievable opportunity to raise productivity while creating unprecedented opportunities for businesses and workers.

Now picture a health-care system where a doctor has medical records at his fingertips, can see x-rays with the click of a mouse, is able to learn and apply the latest diagnostic and surgical technique from anywhere in the world. Think of the efficiencies in hospital supply chains, the delivery of prescription drugs, the processing of billing and insurance claims, reductions in fraud, and the application of best practices for cost controls. The capacity for improvement is endless.  As a matter of fact, these innovations are already being applied in isolated pockets. But for us to seize the opportunity before us it’s imperative that we move from isolated centers of excellence to connected systems of excellence. Pick any industry and systemic improvements like these are available.

A new age of innovation and technology advancement is within our grasp – an opportunity for job creation, greater productivity and economic growth. The time for cloud computing is now. We need government and industry to accelerate broad scale adoption of cloud infrastructures so we can reap the rewards of a true information based economy.

Faster, denser and cheaper hardware is enabling users to create and store incredibly more data than has ever been possible.  Currently, the amount of business data is doubling every 1.2 years.  As of 2010, global enterprises in total stored more than 7 exabytes of business data.  A McKinsey report (McKinsey Global Institute) identifies all this data as being at the source of another upcoming wave of change.

Big Data Analytics (BDA) could positively transform our lives.  When applied to applying collected shopper information, big data would give retailers the potential to increase their operating margins by more than 60 percent says the McKinsey report.  When BDA is applied to health care information, the quality of health care could dramatically improve, efficiencies in the health care delivery system would increase, and health care costs could drop as much as 8 percent, creating as much as $300 billion in value annually.

The increasing volume and detail of information captured by enterprises, together with the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future.  Data have now reached every sector in the economy.”

Entrepreneurs who incorporate LinkedIn into their B2B online marketing initiatives will likely be ecstatic to hear the social network has been deemed the most important social site. According to a survey conducted by Performics, which polled nearly 3,000 active social networkers, 59 percent said it is the most important to have a LinkedIn account. Half of respondents (50 percent) say they visit the social network at least weekly, while 20 percent log in daily.

The future of marketing is "organic marketing", replaces interruptive tactics with customer focused ones.

The further disconnection from the desktop and being mobile - using mobile and cloud marketing!

By nearly every indicator, Russians are embracing social and digital media in ways deeper and more impactful than most other countries around the world. For those looking to do business in the former Republic, significant opportunities now exist to leverage this new wave of social adoption.

Consider that in the first four months after its January 2010 launch in Russia, Facebook use grew by 376%, and today more than 4.5 million people use the site regularly. Nearly three-quarters of those making the switch from homegrown social platforms such as Vkontakte (with tens of millions of members) to Facebook are under 27, signaling a generational desire to engage in global communities and interact with brands, celebrities, friends and politicians in decidedly new ways. Twitter usage, while still in its infancy in Russian, grew three-fold in 2010.

And while it should come as little surprise that nearly 80% of the Russian population owns a mobile device, the dramatic adoption of smartphone technology and advanced mobile usage are beginning to change the way in which businesses — and the government — communicate. According to Nielsen, Russians under 24 are the third-largest users worldwide of “advanced mobile data,” behind only China and the United States.

In his short treatise On Bullshit, the moral philosopher Harry Frankfurt gives us a useful theory of bullshit. We normally think of bullshit as a synonym—albeit a somewhat vulgar one—for lies or deceit. But Frankfurt argues that bullshit has nothing to do with truth. Rather, bullshit is used to conceal, to impress or to coerce. Unlike liars, bullshitters have no use for the truth. All that matters to them is hiding their ignorance or bringing about their own benefit. Gamification is bullshit. I'm not being flip or glib or provocative. I'm speaking philosophically. More specifically, gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway. Bullshitters are many things, but they are not stupid. The rhetorical power of the word "gamification" is enormous, and it does precisely what the bullshitters want: it takes games—a mysterious, magical, powerful medium that has captured the attention of millions of people—and it makes them accessible in the context of contemporary business.

The traditional internet is oriented towards person-to-person connection, whereas the Internet of Things is oriented towards connection of inanimate objects. As such, the Internet of Things covers a larger range of connections and involves more semantics. Internet and telecom networks are focused on information transfer, while the Internet of Things is focused on information services. By combining sensor networks, the Internet, telecom networks, and cloud computing platforms, the Internet of Things can sense, recognize, affect, and control the physical world. The physical world can be unified with the virtual world and human perception. This opens a whole new media market yet to be explored to see which is the killer applications.

Nielsen reports a 39-percent Android platform market share across the major smartphone manufacturers, while Apple’s iPhone operating system claims a 28 percent stake.

A new app storefront forecast by Strategy Analytics says the app economy is strong and getting stronger. Paid downloads are expected to drive nearly $2 billion per quarter by the end of 2012. They predict the Android Market will overtake the Apple App Store in quarterly volume by the end of 2012. Android will be helped with additional assistance from third party distribution outlets such as the Amazon App Store, GetJar, Nook App Store and others.

Smartphones are addictive, according to a study from the British telecom regulator Ofcom, which, like many other studies on the topic, emphasizes that people do things like using handsets in bathrooms in lieu of talking to their children and points out how they are changing social behavior. The press release on the research, issued Thursday, uses the word addiction in a variety of forms five times, including when it says 37 percent of adults and 60 percent of teens admit they are “highly addicted” to the devices.

In a blog post on its site, the brains at Experian Hitwise claim startling information: there is one subsection of society where Google+ is gaining affection.

This subsection might be described as "miserable married people, stuck at home in the 'burbs with children." Naturally, Experian Hitwise doesn't describe them that way. It calls them the "Kids and Cabernet" group--"prosperous, middle-aged married couples living child-focused lives in affluent suburbs."

The study contrasts another societal subgroup--"Colleges and Cafes"--which appears to be gaining some disaffection for Google's new social-networking foray.

First Facebook, then Twitter and now Foursquare; Obama sure gets around (social platforms). As announced today on the White House blog, Obama will be checking in to the location-based service as he hits stops on his economic bus tour in the Midwest. Of course.

With all the ephemeral and seemingly disconnected data that it holds on us, the company hopes to "one day tell people things they may want to know as they are walking down the street, without having to type in any search queries", reports Scott Morrison in the Wall Street Journal. "Think of it as a serendipity engine," said Google's Eric Schmidt at the TechCrunch Disrupt conference last September."Serendipity" is the latest holy grail in the Silicon Valley software zeitgeist: an ill-defined buzzword that developers use to describe services that will connect people with online ephemera they would not normally find on their own. Yet a website's success relies on delivering successes, and something that tries to predict serendipity will fail almost every time. "If you can plan it, how is it serendipitous?" asks reader ShockJockey on the Guardian's Technology blog. Indeed.

oursquare has launched its Tip Lists features today, attempting to capitalize on people’s unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc. Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. Today the company is trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right?

Creating a list is relatively easy, as the entry field auto-populates with places. There is also a collaborative functionality, which lets people who you’re friends with edit a list.

The Tip Lists will also feed into Foursquare’s Explore functionality, which serves up recommendations for Food, Nightlife and Coffee based on your friends’ Checkins and Tips.