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appending real-world purchase information to its treasure trove of online behavioral data will vastly increase the value of customers’ profiles and increase the rates Google (NSDQ: GOOG) can charge its advertisers. It will be a way for Google to increase its local presence. NFC (near-field communications) is too often equated simply with payments, but Google understands that NFC tags have broad application (working like Quick Response [QR] and other 2D barcodes do today). Google can help retailers use NFC tags for in-store promotions and check-ins, augmenting the understanding of customer behavior for ad targeting.

Numerous players—from Internet pure players to operators and retailers—are embracing the mobile/social/local combo. Unifying the online and offline worlds via mobile will create long-term market disruption. There are plenty of new opportunities opening up if you center your approach around the notion of context, trying to invent new product and services that will tie together places, brands, and consumers. Think about mobile augmented reality. At the end of the day, it is all about facilitating the discovery and understanding of information around you.

A deep integration of Twitter and iOS 5 was among the many things announced by Apple today but it's not just that you'll be able to post to Twitter from inside official Apple apps like photos and maps. Any 3rd party iOS developer will be able to leverage a number of Twitter Application Programming Interfaces (APIs) to make their apps better and more social. After email, SMS and iOS messaging, Twitter will now become a key social layer over the top of many of the apps on iOS devices.

"There is single sign-on, which allows you to retrieve a user's identity, avatar, and other profile data." That sounds like Facebook Connect, but I'm going to guess that Twitter will not prohibit developers from caching that data for time-shifted, aggregate, offline or other interesting types of analysis. Letting users skip having to create an account with every new app they download and instead click to log-in with their Twitter accounts is going to make many users very happy and encourage every iOS owner to get a Twitter account if they don't have one already. App developers will get more and better populated user accounts, faster.

"There's also a frictionless core signing service, allowing you to make and sign any call to the Twitter API." To be honest, I'm not really sure what this means. Perhaps it means that parts of the Twitter API that require user authentication will be accessible via the same single sign-on feature discussed above.

Source: http://enipedia.tudelft.nl Enipedia is an active exploration into the applications of wikis and the semantic web for energy and industry issues. Through this we seek to create a collaborative environment for discussion, while also providing the tools that allow for data from different sources to be connected, queried, and visualized from different perspectives

Workers who don't trust the boss to keep track of their wages can now do it themselves with a new smart phone application from the Department of Labor. But employers worry that the time sheet app, along with other new initiatives, could encourage even more wage and hour lawsuits. The app lets workers calculate regular work hours, break time and overtime pay to create their own wage records. Department officials say the information could prove valuable in a dispute over pay or during a government investigation when an employer has failed to keep accurate records. "This app will help empower workers to understand and stand up for their rights when employers have denied their hard-earned pay," Labor Secretary Hilda Solis said. The app is the latest example of the Obama administration's push for more aggressive enforcement of wage and hour laws. The agency has hired about 300 more investigators to probe complaints of unpaid work time, lack of overtime pay and minimum wage violations.

We’ve already told you about Juniper Research’s bullish forecasts of the augmented reality services. According to latest figures we have from the research company, the market for mobile enterprise applications featuring augmented reality elements is expected to exceed $300 million by 2015. Among the deployments that will help this grow, Juniper points to areas as diverse as corporate utility, surgery and counter-terrorism.

A company called Logica is already working with the UK government on a project that could identify current and future AR capabilities, whilst evaluating them against various security and counter terrorism scenarios.

According to the report author Dr Windsor Holden, “It is highly likely that AR apps which would also incorporate location awareness will soon be developed for security service handhelds – if they are not already in development.”

Agencies Mizbala and twentythree created an eerie location-based campaign for If I Die, a Facebook application that lets people record a message that will only be published after they die. Of course, no one think they're going to die anytime soon so people needed a bit of prompting. Mizbala used th APIs of popular location services such as Foursquare, Gowalla, Facebook Places, Twitter and Google Latest to track checkins all over the world. Once they located a person, they'd place a call to the location the person had checked into and asked to have the establishment to put the person on the line. Once they had the person on the line, they'd leave a creepy message and tell the person to go to the If I Die Facebook app. You can check out the demo call to Mashable's Adam Ostrow in this video to see what it's all about. Did the campaign work? Oh yes it did. Without any advertising, the campaign received lots of press in newspapers, blogs, radio and TV coverage which resulted in an 800 percent increase in recorded messages being left on "If I Die". But ask yourself. Do you really wants to be found this easily?

12.7 million check-in done on smartphones in March 2011, says comScore report Nearly 17 million US mobile subscribers used location-based 'check-in' services on their phones in March 2011, found a new study by comScore.The study showed that users have done 12.7 million check-in on smartphones, representing 17.6% of the smartphone population.The check-in service users, representing 7.1% of the entire mobile population, showed a high propensity for mobile media usage, including accessing retail sites and shopping guides. They also displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user.

The research firm said that of the 16.7 million people using check-in services on their mobile devices, 12.7 million (76.3%) did so via a smartphone device.Android accounted for the largest share of check-in service users with 36.6% checking-in from an Android device, while 33.7% of users checked in from an iPhone. Apple had the highest representation relative to its percentage of the total smartphone market.RIM accounted for 22% of check-in service users, while Microsoft, Palm and Symbian each accounted for less than 5%.The study showed that more than 95% of check-in service users used their mobile browser or applications. Nearly 62% accessed news. Check-in user behavior was also consistent with that of traditional early adopters, with 40.3% of users accessing tech news and 28.2% owning a media tablet, both significantly higher than average.

Further, check-in service users also showed a high propensity for accessing retail-related destinations on their mobile devices. Nearly one-third of users accessed online retail sites on their mobiles, while one-fourth accessed shopping guides.Check-in service users were also more likely to be exposed to mobile advertising, with nearly 40% recalling seeing a Web or app ad during the month, compared to just 27.5% of smartphone users.

A few weeks ago, iPhone users were outraged to discover that their iPhones were tracking their every move, storing the information (in an unencrypted file, no less), and sending the data directly to Apple when synced with iTunes. Even more shocking was the news that iPhones do this even when they do not have location-based services enabled. Users concerned about their privacy were left vulnerable, with nothing they could do about it while they waited for Apple to offer a patch.

Enter Ashley Madison.

Ashley Madison is an online dating service owned and operated by Toronto-based Avid Life Media Inc. Nearly ten years old, Ashley Madison claims to be the world's largest dating site, with nearly 9.3 million members. What truly distinguishes Ashley Madison from its competitors, however, is its target demographic: married people.

In the fast-moving world of Internet innovation, the search for the winning combination of strategies often means companies are continually rolling out features to match their competitors.Take local deals, territory that Chicago-based Groupon claimed with its launch more than two years ago. Google, Facebook, Yelp, OpenTable and a host of other Web-based companies have introduced their versions of discount offers since then. And many of these players have started allowing users to "check in" to local businesses on their mobile phones, a concept popularized by Foursquare and other location-based services.This ongoing flurry of activity is underpinned by a common desire to conquer three important categories of growth for consumer-oriented Internet companies: mobile, social and local commerce. The race to find the right mix is crucial for capturing revenues and the loyalty of consumers whose sources for information and entertainment are becoming increasingly fragmented.

"A mobile and social Web, both on the advertising side and e-commerce side, is going to be more highly monetizable," said Mendez, whose private-equity firm focuses on privately held companies such as Facebook. "It's more likely to turn eyeballs and visitors into transactions and dollars spent."Companies are building on the three pillars of mobile, social and local commerce in different ways, focusing on core strengths before adding other capabilities.

Groupon, for example, built its business model on the idea of social plus local commerce, creating a group-buying platform as a new form of local online advertising. Last week, it launched a mobile application called Groupon Now that delivers deals to consumers based on their location.

Apple has informed iPhone/iPod Touch application developers that they can't include location-based advertising within their apps. The move has intensified rumors that Apple is planning to launch its own mobile advertising network. Google clearly seems to be the target here. Google recently acquired AdMob, one of the most popular mobile ad networks. Will Google "retaliate" by closing down options for Android developers? It doesn't seem like that type of policy would match their m.o. What's more, by owning AdMob, it's difficult to see why they would feel threatened by other competitors. Apple's move seems to be a step in the wrong direction. Developers who put out free apps generally try to get revenue from in-app advertising. Location-based advertising, while still in its infancy, is truly the key to mobile ads. If a company can know that you're in the vicinity, they could send you a coupon incentivizing you to visit their store and make a purchase. Of course, location-based advertising should always include an opt-in or opt-out policy, but privacy doesn't appear to be Apple's main concern here. Apple did acquire mobile ad network Quattro Wireless recently.

When choosing from over one million mobile apps across multiple platforms, which ones are really worth it? What about Web-based applications that aren’t apps but are highly effective when used on your mobile device? Well, there isn’t an app that can figure out which apps are right for you but there is a non-app alternative—humans—that can do that.

Here are three business-related apps that every small business owner should consider trying. PayPal PayPal offers small business owners the ability to sell goods and services, send payments, receive payments and transfer money securely.

Quickoffice It can be very annoying when you are on the road and someone sends a Word document or an Excel spreadsheet for you to review. You click the download link on your phone only to realize that you can’t open the attachment.

picture a world where software platforms are available online and easily customizable. Picture a world where compute power is generated off site, available in quantities when and where you need it. And picture a world where information is safely stored, efficiently managed and accessible, when and where you need it. These are cloud infrastructures. The economies of scale, flexibility and efficiency they offer will not only save organizations massive amounts of capital and maintenance costs but emancipate them to apply and use information as never before. An unbelievable opportunity to raise productivity while creating unprecedented opportunities for businesses and workers.

Now picture a health-care system where a doctor has medical records at his fingertips, can see x-rays with the click of a mouse, is able to learn and apply the latest diagnostic and surgical technique from anywhere in the world. Think of the efficiencies in hospital supply chains, the delivery of prescription drugs, the processing of billing and insurance claims, reductions in fraud, and the application of best practices for cost controls. The capacity for improvement is endless.  As a matter of fact, these innovations are already being applied in isolated pockets. But for us to seize the opportunity before us it’s imperative that we move from isolated centers of excellence to connected systems of excellence. Pick any industry and systemic improvements like these are available.

A new age of innovation and technology advancement is within our grasp – an opportunity for job creation, greater productivity and economic growth. The time for cloud computing is now. We need government and industry to accelerate broad scale adoption of cloud infrastructures so we can reap the rewards of a true information based economy.

It is the only collaboration application that allows you to engage groups of people with the simplicity of email, the workflow of survey tools and the confidence, flexibility and documentation of a professionally facilitated process.

With a pool of nearly 1,000 college students in ten countries over five continents – including the US, the study sought to witness the effects of abstaining from social media and ALL media for a period of 24 hours.

The word “addiction” while not clinically relevant was surely on the minds of the students as this word came back repeatedly in responses. “I was itching, like a crackhead, because I could not use my phone.” – US studentFacebook is the social media “drug” of choice. “There is no doubt that Facebook is really high profile in our daily life.” – Hong Kong studentBut “Texting is the glue of social life.” “I found it hard not to text my boyfriend as I am so used to doing that as our main way of communicating during the day.” – UK studentA sense of isolation and loneliness came over many. “When I couldn’t communicate with my friends by mobile phone, I felt so lonely as if I was in a small cage on an island.” – China student Envy led to hostility. "I realized that I was having hostile thoughts towards those students who were walking around texting. I was jealous of them and it literally felt like some sort of withdrawal.” – US student

My first reaction after reading over all of the findings was ‘I think much of this is applicable to ALL social media and media users as a whole.’

The leading computer company plans to build a system that will sense when people are trying to video live events — and turn off their cameras.

A patent application filed by Apple revealed how the technology would work.

If an iPhone were held up and used to film during a concert infra-red sensors would detect it.

A handful of not very descriptive top-level domains, such as .com, .net, .org, as well as country-specific TLDs are what the web is currently made of, but this is about to change drastically

ICANN (Internet Corporation for Assigned Names and Numbers), the international authority over top-level domain names, has approved the expansion of generic TLDs which will allow companies and organizations to create domains for their branda (such as .coke) or simply create generic names (such as .car or .green).

The option won’t come cheap, though: The application fee alone is $185,000, and the annual fee is $25,000. Still, we can imagine large corporations spending millions on these very soon. If you’re in the business of making phones, owning a “.phone” TLD sounds like a great idea — if you can afford outbidding other phone manufacturers.

Having been relegated to our screens, are our friendships now anything more than a form of distraction?

Facebook isn’t the whole of contemporary friendship, but it sure looks a lot like its future. Yet Facebook—and MySpace, and Twitter, and whatever we’re stampeding for next—are just the latest stages of a long attenuation. They’ve accelerated the fragmentation of consciousness, but they didn’t initiate it.

We’re busy people; we want our friendships fun and friction-free.

The traditional internet is oriented towards person-to-person connection, whereas the Internet of Things is oriented towards connection of inanimate objects. As such, the Internet of Things covers a larger range of connections and involves more semantics. Internet and telecom networks are focused on information transfer, while the Internet of Things is focused on information services. By combining sensor networks, the Internet, telecom networks, and cloud computing platforms, the Internet of Things can sense, recognize, affect, and control the physical world. The physical world can be unified with the virtual world and human perception. This opens a whole new media market yet to be explored to see which is the killer applications.

American Express' new digital payments and commerce platform Serve has just announced its first carrier deal since its launch in March of this year. The company's new partnership with U.S. operator Sprint will allow Serve's mobile wallet application to be made available in the Sprint Zone for customers using select Android phones.

Serve, which can be funded by a bank account, debit or credit card, or from another Serve account, does not require users to be American Express card holders. Instead, it's aimed at those who don't rely on credit cards. With Serve, customers can shop both online and offline, anywhere American Express is accepted.

In the future, Serve will also be used for redeeming offers on goods and services, too, by way of a Groupon-like program.