With Funding In Tow, MineralTree Launches A Disruptive Banking And Payment Solution Aim... - 0 views
-
For SMBs, managing banking and payment processes is not as easy — or as secure — as it should be. So, coming out of stealth today is a Boston-based startup called MineralTree that is looking to fix both of these problems. Tomorrow, at the Small Business Banking Conference in Scottsdale, Arizona, MineralTree will officially launch its first product: A cloud-based banking and payment solution designed specifically for SMBs.
-
Backing the startup in its mission to create an easy payment solution for small businesses is a cool $1.5 million in seed funding, raised from .406 Ventures, which has enabled MineralTree to develop its payments solution and make its initial hires, partnerships, and customer acquisitions. The most notable of which is the startup’s partnership with Silicon Valley Bank in Santa Clara, California — the first financial institution to implement MineralTree’s solution and offer it to its SMB customers.
-
MineralTree’s Accounting Manager app is a web-based add-on to the SMB’s existing accounting system that businesses can use to manage payables, including entering payment information, associate payments with backup documents, along with the ability to prioritize, recommend and submit payments to the CFO or business owner for approval.
- ...3 more annotations...
-
The startup then provides a separate “CFO App” that lets the financial officer, or the executive in charge, to approve and release payments. Both accounting manager and CFO apps are available on the iPad or via a secure web app. In turn, the bank used by the SMB gets a third web-based app that enables the financial institution to manage its MineralTree users.
-
Each of the three apps are linked to the startup’s payment server, which coordinates and manages all payment functions in the system, between customers, the bank, and payment service providers, etc. While it may sound like there are a lot of moving parts, in reality, the MineralTree solution provides an all-in-one, universal platform for all the payment channels an SMB or bank uses, whether it be check, ACH, wire, payment cards, PayPal, or mobile banking.
-
MineralTree’s payments platform is definitely niche, but for the 2.5 million SMBs currently operating in the U.S., this has the potential to solve a lot of problems inherent to the paper-based and snail-slow payment, approval, and accounting processes many are currently working with. It will be interesting to see if the team can convince the big banks that this is a workable solution for their SMB clients.