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While not exactly on topic, and newspapers are not generally considered Scholarly publishers, they do engage with the public, and frequently act as a liaison between journals/researchers and the public. In the past ten years or so, people have gotten used to accessing, for free, newspapers and television reports as a way to inform themselves. While this is good for the individual, it is not so good for the publisher. Many traditional news outlets have been struggling to find a way to generate revenue in a way that neither smacks of consumerism, nor excludes the average citizen from participating. IN the UK, the liberal-leaning newspaper The Guardian has begun selling 'memberships', and hosting events ranging from lectures to classes on things as diverse as photography and creative writing.