The Ogilvy Digital Marketing Academy

Learn Web Design, Web Development, and iOS Development online with this fun system.

 In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric. 

Summary from the ODMA's first User Experience workshop

Landing Pages: Create, Publish & A/B Test Without I.T. 

61% of consumers would be shocked if a retailer responded to their negative comment on the social web.

Explains Youtube's TrueView advertising feature, where you only pay when someone watches your whole ad. 

Reach generator, sponsored stories, brand timeline and cover, and real-time insights

Web Analytics Consulting: A Simple Framework For Smarter Decisions

Intrapreneurship and internal seed-funding

Australian police officers deliver a restraining order via video on Facebook...

Woopra

1. Establish a clear, focussed vision 2. Obtain Commitment from Management 3. Perform Research 4. Create and Prioritize Goals 5. Create and Design Tactics to Achieve Goals 6. Determine the Cost and the Budget 7. Purchase Resources and Allocate to Achieve the Goals 8. Plan and Create Content 9. Publish and Promote on Social Networks 10. Measure and Monitor Results

Beautiful infographic story

A useful reference site that explains Facebook's key ranking algorithm.

Superb data-driven insights into advertising, marketing and media trends for 2012.

If ignored by brands on social media sites, 45 percent of respondents said they would be angry, and 27.1 percent said they would no longer deal with the company.

Very useful Twitter analytics and summary tool.

Referring to the Internet as "digital" implies that it is a media and a siloed entity. As we've shown here and explored before, the internet delivers every media, information and experience. In the future, it will deliver every type of information imaginable to every device.

Non-digital innovation in response to digital culture. Senses when someone is taking a flash photo and reflects it back in a way that ruins the photo - so that "what happens in the club stays in the club"