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Dave Duarte

Gifts for User Experience Geeks 2011 | Blog | Nick Finck | UX/IA Pro, Speaker, and Comm... - 0 views

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    Woopra
Dave Duarte

Occam's Razor by Avinash Kaushik - Digital Marketing and Analytics Blog - 0 views

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    Web Analytics Consulting: A Simple Framework For Smarter Decisions
Dave Duarte

The Super Phone | SwimGeek - 0 views

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    This post distinguishes between the dumb phone, feature phone, smartphone and super phone
Dave Duarte

10 Steps to a Successful Social Media Marketing Strategy | Jeffbullas's Blog - 0 views

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    1. Establish a clear, focussed vision 2. Obtain Commitment from Management 3. Perform Research 4. Create and Prioritize Goals 5. Create and Design Tactics to Achieve Goals 6. Determine the Cost and the Budget 7. Purchase Resources and Allocate to Achieve the Goals 8. Plan and Create Content 9. Publish and Promote on Social Networks 10. Measure and Monitor Results
Dave Duarte

Marketing Is Dead - Harvard Business Review - 0 views

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     In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric. 
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