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Contents contributed and discussions participated by Dave Duarte

Dave Duarte

Marketing Is Dead - Harvard Business Review - 0 views

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     In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric. 
Dave Duarte

MediaPost Publications Retailer Follow Up On Negative Reviews Pays Off 03/16/2011 - 0 views

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    61% of consumers would be shocked if a retailer responded to their negative comment on the social web.
Dave Duarte

Occam's Razor by Avinash Kaushik - Digital Marketing and Analytics Blog - 0 views

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    Web Analytics Consulting: A Simple Framework For Smarter Decisions
Dave Duarte

How Big Companies Are Becoming Entrepreneurial | TechCrunch - 0 views

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    Intrapreneurship and internal seed-funding
Dave Duarte

Everlytic - 0 views

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    Bulk email marketing, SMS marketing and social sharing software 
Dave Duarte

electricfoxy - 0 views

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    Wearable technology
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