In a world of peak attention, how can books survive? | The Bookseller - 0 views
www.thebookseller.com/...n-how-can-books-survive-585556
économie de l'attention future du livre industrie du livre économie du livre business model
shared by btangaro on 17 Jul 17
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The real question is how reading will compete in a world where other services and offerings are getting increasingly aggressive in hijacking and keeping people’s attention
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We need to make it “cool” to read, write, and opt out of the constant social pressure to participate on social media.
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We must build more creative and flexible business models; run workshops with famous authors, focus on merchandising and wider cultural adaptation
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The future of commerce is based on continued engagement and attention. The music labels long ago realised that their remit in this new world is much wider than simply printing and distribution