NMS2014

Comparing the site in 2007 to the way the site is now in 2014, it definitely looks dated and like it is still in the process of being developed. The thing that sticks out as looking the most dated and out of place is the "ways to shop" menu on the left side column that features large and stylistically ill fitting icons with their category names. In comparison to the current version of Etsy that is designed and branded with aesthetics in mind, the basic homepage layout and awkward use of color and icons make it appear bare and the lack of style or design suggest the brand was still new and had yet to develop a distinctive style.

Yes, I see what you mean ---the old site seems a product of the Web 2.0 craze, a rather non-descript template, while the icons , older still, whiffs of geocities sites even! It's interesting to see the development of Etsy's brand as well as to speculate on what other factors were at play. Emerging in mid 00s, it might be fun to trace out other 'genres' of Web 2.0 that bear influence on Etsy's aesthetic genealogy---online auctions? social networks?

Marshall Mcluhan's assertion that "we shape our tools and then our tools shape us" mentioned in class, echoed again in the Nicolas Carr reading this week. Here's a handy web version of Mcluhan's influential text from 1964. Mcluhan's quips, probes and puns were quite popular in the 1960s, resonant then with a youth culture immersed in 'new media' and the social-political intersections thereof. In the 1990s, as the so-called 'digital revolution' ramped up, Mcluhanisms were prominently re-surfaced. There are not chapter titles provided in this rendition of the book, so you might want to cross-reverence a table of contents elsewhere. On the other hand, you can use the 'find' function of your browser to seek out sections on a variety of media from the spoken word to the printing press, money, roads, clothing, comics, telephones, television and much more! First part is theory, second part case studies. "Understanding Media: The Extensions of Man. Marshall Mcluhan (1964)" Accessed January 30, 2014. http://www.lab404.com/242/understanding_media.html

I started my media archeological dig in hopes of finding out when the icons of social media sites (tumblr, facebook, etc) started appearing on websites of official news sites. I chose Salon.com somewhat arbitrarily. Surprisingly, I discovered that salon.com was not always the property of today's news and entertainment magazine. As it turned out, the URL originally belonged to "Salon dot Com a Cyber Community," a hub of salon and beauty professionals, and was established as such in 1997. The oldness of this site is prominently paraded in the design --- brightly and variously colored text against a black background, words underlined to denote hyperlinks, lines of text centered to (presumably) maintain order-- while avoiding the headache of working with framesets and tables in web design of this era. No images. There is a broken link up top, a 'counter', based on surrounding information. The use of the term "cyber" to characterize this community is another bit of faded jargon linking the site to the 1990s. During that decade, the 'cyber' prefix was affixed to many people, places and things to signal 'new media' status. Some versions of this site also link to an "E-Zine," another trope of remediation, aimed at association with 'e-mail', most likely. It seems that some point in early 1999, salon.com shifted to the Salon Media Group, and the early versions of the web magazine that persists to this day appeared (tables and css in effect!)

A comparison of the New York Times website between February 18, 1999 and January 15, 2014 reveals more than a few amusing differences: the older site includes "on the Web" in the title, the increasingly user driven results on the modern page (most emailed headlines, personalized weather reports, customized alerts), the search function on the old site buried halfway down the page, almost as an afterthought. Most telling, however, is the great focus on the digitized version of the paper in the modern incarnation. Specifically, there are ten unique buttons on the front page offering unlimited access to the site, with new and improved usability. The shift from paper to digital media is clear here. Sales of the physical paper are low, as more people choose to access media via personal devices. Naturally, when accessed from one of these devices, the site redirects the user to a mobile friendly version - a stark, pithy version perfect for the instant absorption of a few headlines. In this way, the 1999 version of the site foreshadowed the NY Times' decision on March 2008 to use the second and third pages of its physical copy for article abstracts, as Nicholas Carr points out in his article "Is Google Making Us Stupid?" The front page is made up of only abstracts that lead to the longer, less efficient articles. The 2014 site has kept this standard, only now including user defined popularity in articles, as mentioned above. Overall, the trending is as would be expected - greater personalization, monetization of access, and interactivity (a few more imbedded videos). These changes speak to a larger shift in how the user access media - the decline of the paper copy and an old institution rallying to survive modernity.

thanks for the reflections on this news and information juggernaut! The long obsolescence of print seems clear in your observations here. A complementary study might look at the 'migratory patterns' of NYTimes readers in terms of their info-consumption habits, preferences and motivations for adapting to the screen

Apple.com, 1996-2014

The design layout of the page is cosmetically very different from contemporary design practices. The use of color and typography isn't precise or functional in the way that it would speak to the brand's ideology of today's Apple. The landing page is more of a "news" page with hyperlinks to stories of Apple's news. The site is no doubt limited by the web's capabilities but is also a very straight forward, engineered approach; an extension of the culture of Apple at the time; a company of engineers, inventors, and tinkerers, rather than artists and designers. Much more emphasis was placed on the function of the website, rather than the form. By comparison the news section still exists on the landing page, only it has been relegated to a 6pt size link on the bottom right of the landing page. Apple now features products on the landing page, rather than news about events. Although, I do know the keynote speeches are featured on the landing page once a year. From 1996, up until the 1998, the layout was a menu of links on the left side of the page, a cluttered and unfocused aesthetic. In 1998 the iMac is first introduced along with an entirely clean aesthetic throughout the website. Only the necessary information is readily available; shifting the viewer's focus to the product, rather than the company itself. In the year 2000, the top-centered navigation bar is introduced, an design decision still used today on the Apple website. The aesthetic itself is relying heavily on skeuomorphism, with harsh drop shadows and faux buttons abound. Unfortunately, most of the links do not work, limiting me to a view of the landing page throughout time. Interestingly, most of the design layouts remain similar to the established aesthetic in the early 2000's, up until 2013 when Apple began to move away from skeuomorphic design and into a flattened out, more streamlined appearance.

Thanks for these observations on the development and dramatic shifts in the late 90s arrival of the 'clean' or seamless Apple look. Tucking away the old culture of the company, as you say--- the long-haired homebrew computer hacking gets a haircut! Thanks also for comments on the 'skeuomorphic' --- a tie in with processes of remediation.

Here's info about this year's Wikipedia Art+Feminism edit-a-thon. Turns out that despite being the "encyclopedia edited by everyone" a shockingly low number of women have participated as editors on Wikipedia. Thinking about the gender bias evident in the 1980s Hackers documentary suggests a possible trend echoed online today. At any rate, this is tomorrow, Saturday 9-3 at PSU check it out!

Like the old websites accessed through the Wayback machine, this is another great archival resource for research. Primary source documents offer direct reflection of the language and design from a specific point in time, without the inherent filtering of such content through secondary sources. Specifically, like Radical Software, Whole Earth Catalog was a critical tool within the networked countercultures of the 1960s / 70s. Here, you can skim through digitized collection of Whole Earth Catalogs, subsequent "CoEvolution Quarterly" , "Whole Earth Software Catalog" and other pursuits. Identify recurrent patterns along with curious or lesser known topics of these cybernetically inclined thinkers. The site itself is a remediation of the magazine as "evaluation and access device," using popular categories of the original for navigation. "Whole Earth Catalog: Access to Tools and Ideas" Accessed February 2, 2014. http://www.wholeearth.com

"The GNU Project is not limited to the core operating system. We aim to provide a whole spectrum of software, whatever many users want to have. This includes application software. See the Free Software Directory for a catalogue of free software application programs."

As mentioned throughout the interview with Ricardo Dominguez, the Electronic Disturbance Theater is a group of cyber activists who use electronic civil disobedience to non-violently take action against political powers. On this site, a part of thing.net, there are brief descriptions of the Electronic Disturbance Theater and electronic civil disobedience. There is also information surrounding the EDT's influences, beliefs and methods of electronic civil disobedience. Many of the brief descriptions are accompanied with links to larger, more in-depth articles as well. Wray, Stefan. thing.net, "The Electronic Disturbance Theater and Electronic Civil Disobedience." Accessed February 12, 2014. http://www.thing.net/~rdom/ecd/EDTECD.html.

Thanks, this is an excellent supplement to the interview, lots of context for related ideas from broader situation behind the Zapatistas struggle and 'etmological' roots of the ECD concept

I selected a name I found interesting in the reading, Ben Benjamin. His website "superbad" launched in 1997 takes participants down a spiral of bazar, unrelated, flashing, digital art loops. Like the article "A History of Internet Art" mentioned, "beware that, seen out of their native HTML, out of their networked, social habitats, they are the net.art equivalents of animals in zoos." So I went to see what one of the mentioned artists work was all about. As the article mentions Ben Benjamin's work was featured in the Whitney Museum Biennial in 2000. Wikipedia also informed me he won a Webby award in 1999. "Superbad." Superbad. N.p., n.d. Web. 18 Feb. 2014.

As I read 'Web Work: A History of Internet Art' by Rachel Greene, I highlighted some of the websites mentioned to go back to and explore. One of these sites was jodi.org. On my first visit to the site, I just typed in Jodi.org in my Chrome browser, which I will warn you right now: DON'T DO IT! I was brought to a blank black page with no information except that my pop up blocker informed me that it blocked a pop up. Being the fool that I am, I changed the setting to allow pop ups from jodi.org, thinking that maybe the pop up was part of the net.art I would find on the page. Immediately a half dozen or so pop ups popped up and started moving around the page, as I tried to close out of the windows they became more and more erratic and finally I just quit Chrome to get out of there. Then I went to Jodi.org throughout the portal of the Wayback Machine. It seemed like another one of those: "rabbit-hole-look-there-are-so-many-fucking-links-all-over-that-move-and-change-colors-and-shit-aren't-we-so-disruptive-type-sites." that Clae was talking about. Then as I was writing this up, in order to give a better description of the site I went to outside of The Wayback Machine, I went back to Jodi.org and a different page came up! Each time I closed the window and went back to Jodi.org, I was directed to a new and different page. It still seems sketchy and I only visited a few more pages, but I thought it was interesting anyways. "Jodi.org." Accessed February 20, 2014. http://jodi.org.

Aha! JODI, of course! This happened to me too---I couldn't remember which net.artist it was. It's certainly one way of engaging a viewer. This reminds me of something that the writer William Burroughs once said in an interview "If I really knew how to write, I could write something that someone would read and it would kill them" ---- JODI's site doesn't seem so fatal in intention, but there is a strong sense of panic induced by their clever coding!

Through the Rhizome website, I found Net.artist, Cornelia Sollfrank. Sollfrank with the help of four other artists, created a program that would comb the internet for content and then assemble it into a sort of collage of text and images. This is the Net.art Generator. It seems to me that the project is a comment on the proliferation of net.art at the time and whether or not certain net.art could even be considered art. The piece also seems to question authorship and appropriation. There is also a link on the site to a video of the generator in an art show somewhere, being used. "A smart artist makes the machine do the work" Sollfrank, Cornelia. Rhizome.org, "The Net.art Generator." Last modified 2011. Accessed February 21, 2014. http://archive.rhizome.org/artbase/33601/. Hasty, Nick. Rhizome, "Rhizome." Last modified 01 17, 2011. Accessed February 21, 2014. http://rhizome.org/.

Here's part 1 (of 3 segments on youtube) of documentary by John Akomfrah on Afrofuturism---an African-American literary and cultural movement, associated with science-fiction writers Samuel Delany, Octavia Butler and others. This movie's protagonist the "data thief" digs through archives of past, present and future, drawing on intersections between various musical genres which share a mythos of future technology and the extra-terrestrial. The future read as history, something already happened, the Atlantic Slave trade framed as alien abduction narrative, the music producer/DJ as cyborg --- human/machine hybrid finding new connections through material memories of black culture. "The Last Angel of History (part 1)" Posted on Youtube by Desultory Heroics. November 23, 2013. Accessed February 21, 2014. http://www.youtube.com/watch?v=IqgkXbQOi68

Here's an introduction to notion of the mundane reality that "we're all cyborgs now" insight on the extensions of mental and physical abilities from locally based cyborg anthropologist Amber Case. We'll talk more about her ideas in subsequent classes. Amber Case: We're All Cyborgs Now. Filmed December 2010, Posted January 2011, TEDWomen 2010. Accessed February 21, 2014.

Janelle Monae's music is a steampunk mix of sixties jazz and pop that serves as a sort of story/soundtrack that stretches across several albums. In them she tells the story of an Android that falls in love with a human (which in the universe of the albums is forbidden) and all the conflicts/anxieties that take place as a result. The story of the android is one that Monae uses to talk about the other, the oppressed, in a sort of futuristic stranger in a strange land. I would highly encourage you to watch her short film, "Many Moons" that's imbedded into the link.

This is a better article describing how she made her way into sci-fi and a great explanation of Cyborgs within Afro Futurism as metaphors for the struggle of any oppressed within a social power dynamic.

Thanks for sharing these! Now that I see the name, I think that she might have been mentioned by Soda_Jerk, guest artists in another class last semester. I'll put up link to their project, also in realm of Afrofuturism.

Working between speculative fiction and documentary forms, duo Soda_Jerk explores Afrofuturism in a series of interrelated video installations. Excerpts from "Race for Space," "Destination Planet Rock," "Armageddon in Effect," and "We Are the Robots" are here on their site. The series seems a good supplement to the documentary by Akomfrah. Soda_Jerk digs further into histories of figures like Sun Ra and groups like Public Enemy, working as media archeologists or archivo-cyborgs, patching together new mythos using digital compositing and sound design. Soda_Jerk "Astroblack: Race for Space" 2010. Accessed February 21, 2014 http://www.sodajerk.com.au/video_work.php?v=20120921063755

This is a testimonial by Debra Michaels, who discusses her first experience with cyber-rape and addresses various other forms and sites dedicated to virtually satisfying violent fantasies. Technology has allowed us to transport our consciousness through space, which intern allows us to be victims of emotional crimes. This article is just further evidence of that very fact. Michaels also discusses how these behaviors are parodies of real life behaviors, and that those behaviors, though done in a virtual world should still have a consequence.

This is a study by Amy L. Gonzales and Jeffery T. Hancock on how exposure to Facebook effects self-esteem. The study analyzes the psychological effect on the individuals as they view their personal Facebook profiles. The article then discusses two different possible reactions. The first would be OSA which is Objective Self Awareness, which is a negative response and the other is the Hyperpersonal Model which enhances self-esteem. The study later concludes that since a majority of the content on the users profiles are selected the individuals experience the Hyperpersonal Model, since the individuals have the satisfaction of preserving themselves selectively.