Group items tagged

Marshall Mcluhan's assertion that "we shape our tools and then our tools shape us" mentioned in class, echoed again in the Nicolas Carr reading this week. Here's a handy web version of Mcluhan's influential text from 1964. Mcluhan's quips, probes and puns were quite popular in the 1960s, resonant then with a youth culture immersed in 'new media' and the social-political intersections thereof. In the 1990s, as the so-called 'digital revolution' ramped up, Mcluhanisms were prominently re-surfaced. There are not chapter titles provided in this rendition of the book, so you might want to cross-reverence a table of contents elsewhere. On the other hand, you can use the 'find' function of your browser to seek out sections on a variety of media from the spoken word to the printing press, money, roads, clothing, comics, telephones, television and much more! First part is theory, second part case studies. "Understanding Media: The Extensions of Man. Marshall Mcluhan (1964)" Accessed January 30, 2014. http://www.lab404.com/242/understanding_media.html