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a large number of psychological studies have shown that people respond to scientific or technical evidence in ways that justify their preexisting beliefs.

In a classic 1979 experiment (PDF), pro- and anti-death penalty advocates were exposed to descriptions of two fake scientific studies: one supporting and one undermining the notion that capital punishment deters violent crime and, in particular, murder. They were also shown detailed methodological critiques of the fake studies—and in a scientific sense, neither study was stronger than the other. Yet in each case, advocates more heavily criticized the study whose conclusions disagreed with their own, while describing the study that was more ideologically congenial as more "convincing."

According to research by Yale Law School professor Dan Kahan and his colleagues, people's deep-seated views about morality, and about the way society should be ordered, strongly predict whom they consider to be a legitimate scientific expert in the first place—and thus where they consider "scientific consensus" to lie on contested issues.

people rejected the validity of a scientific source because its conclusion contradicted their deeply held views—and thus the relative risks inherent in each scenario.

When political scientists Brendan Nyhan and Jason Reifler showed subjects fake newspaper articles (PDF) in which this was first suggested (in a 2004 quote from President Bush) and then refuted (with the findings of the Bush-commissioned Iraq Survey Group report, which found no evidence of active WMD programs in pre-invasion Iraq), they found that conservatives were more likely than before to believe the claim.

All we can currently bank on is the fact that we all have blinders in some situations. The question then becomes: What can be done to counteract human nature itself?

Ptolemy’s portrayal of Kurzweil is unmistakably positive, but to his credit he includes several critics from both religion and science. From the former, a radio host named Chuck Missler, a born-again Christian who heads the Koinonia Institute (“dedicated to training and equipping the serious Christian to sojourn in today’s world”), proclaims: “We have a scenario laid out that the world is heading for an Armageddon and you and I are going to be the generation that’s alive that is going to see all this unfold.” He seems to be saying that Kurzweil is right about the second coming, but wrong about what it is that is coming. (Of course, Missler’s prognostication is the N+1 failed prophecy that began with Jesus himself, who told his followers (Mark 9:1): “Verily I say unto you, That there be some of them that stand here, which shall not taste of death, till they have seen the kingdom of God come with power.”) Another religiously-based admonition comes from the Stanford University neuroscientist William Huribut, who self-identifies as a “practicing Christian” who believes in immortality, but not in the way Kurzweil envisions it. “Death is conquered spiritually,” he pronounced.

On the science side of the ledger, Neil Gershenfeld, director of the Center for Bits and Atoms at the Massachusetts Institute of Technology, sagely notes: “What Ray does consistently is to take a whole bunch of steps that everybody agrees on and take principles for extrapolating that everybody agrees on and show they lead to things that nobody agrees on.” Likewise, the estimable futurist Kevin Kelly, whose 2010 book What Technology Wants paints a much more realistic portrait of what our futures may (or may not) hold

Kelly agrees that Kurzweil’s exponential growth curves are accurate but that the conclusions and especially the inspiration drawn from them are not. “He seems to have no doubts about it and in this sense I think he is a prophetic type figure who is completely sure and nothing can waiver his absolute certainty about this. So I would say he is a modern day prophet…that’s wrong.”

Transcendent Man is clearly meant to be an uplifting film celebrating all the ways science and technology have and are going to enrich our lives.

An especially lachrymose moment is when Kurzweil is rifling through his father’s journals and documents in a storage room dedicated to preserving his memory until the day that all this “data” (including Ray’s own fading memories) can be reconfigured into an A.I. simulacrum so that father and son can be reunited.

Although Kurzweil says he is optimistic and cheery about life, he can’t seem to stop talking about death: “It’s such a profoundly sad, lonely feeling that I really can’t bear it,” he admits. “So I go back to thinking about how I’m not going to die.” One wonders how much of life he is missing by over thinking death, or how burdensome it must surely be to imbibe over 200 supplement tables a day and have your blood tested and cleansed every couple of months, all in an effort to reprogram the body’s biochemistry.

Žižek points out, the innocence of the accusers is anything but innocent; they decry the violence of WikiLeaks revelations, themselves oblivious to the military, economic, political and social framework of everyday violence that goes unmentioned in public discourse. The violence of leaks is on a formal level, and precisely this is at the root of the Slovene’s exclamation to Assange: “Yes, you are a terrorist, but by God, then what are they?”

WikiLeaks should not be seen as merely another chapter in investigative journalism and free flow of information, but a positive, subversive emancipatory force by virtue of the way it operates outside the system of secrets and allowed revelations. What then remains ahead is the hard task of keeping this subversive strength alive.

There’s probably a small percentage of companies who will blatantly ignore any attempts to stop tracking. For the rest, it’s more likely a case of not having procedures in place. Their intentions are good, but lack of manpower and the proper tech is probably what’s keeping them from following through on those good thoughts.

Since they can’t go after them with big guns, the Stanford study went with public embarrassment. They’ve published a list of the websites showing which ones are compliant and which ones aren’t. If you’re working with an ad network, you might want to check it out.