It had invited readers from all over the world, to vote on whom they thought should be Time Magazine's Person of the Year, 2010. The world duly voted. They chose Julian Assange, with 382,026 votes, far outpacing the runner up, Recep Erdogan, at 233,639 votes. One would, therefore have thought, were Time Magazine a democracy, that Julian Assange would have won. He didn't. Mark Zuckerberg, with 18,353 votes, won. To be fair, Time Magazine did note, in its pages, that the final decision rests with its editors - however it does make clear that Time Magazine's competition is not a democratic one. The voice of the world's people is not one that Time Magazine listens to, on this issue, at least.