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Weiye Loh

Our Kind of Truth - Ian Buruma - Project Syndicate - 0 views

  • Of course, not everything in the mainstream media is always true. Mistakes are made. News organizations have political biases, sometimes reflecting the views and interests of their owners. But high-quality journalism has always relied on its reputation for probity. Editors, as well as reporters, at least tried to get the facts right. That is why people read Le Monde, The New York Times, or, indeed, the Washington Post. Filtering nonsense was one of their duties – and their main selling point.
  • It is unlikely that Rick Santorum, or many of his followers, have read any post-modern theorists. Santorum, after all, recently called Obama a “snob” for claiming that all Americans should be entitled to a college education. So he must surely loath writers who represent everything that the Tea Party and other radical right-wingers abhor: the highly educated, intellectual, urban, secular, and not always white. These writers are the left-wing elite, at least in academia.
  • But, as so often happens, ideas have a way of migrating in unexpected ways. The blogger who dismissed The Washington Post’s corrections of Santorum’s fictional portrayal of the Netherlands expressed himself like a perfect post-modernist. The most faithful followers of obscure leftist thinkers in Paris, New York, or Berkeley are the most reactionary elements in the American heartland. Of course, if this were pointed out to them, they would no doubt dismiss it as elitist propaganda.
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    It is unlikely that Rick Santorum, or many of his followers, have read any post-modern theorists. Santorum, after all, recently called Obama a "snob" for claiming that all Americans should be entitled to a college education. So he must surely loath writers who represent everything that the Tea Party and other radical right-wingers abhor: the highly educated, intellectual, urban, secular, and not always white. These writers are the left-wing elite, at least in academia. But, as so often happens, ideas have a way of migrating in unexpected ways. The blogger who dismissed The Washington Post's corrections of Santorum's fictional portrayal of the Netherlands expressed himself like a perfect post-modernist. The most faithful followers of obscure leftist thinkers in Paris, New York, or Berkeley are the most reactionary elements in the American heartland. Of course, if this were pointed out to them, they would no doubt dismiss it as elitist propaganda.
Weiye Loh

Are partisan news sources polarizing Americans? | Ars Technica - 0 views

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    "By separating people into "news seekers" (those who said they'd prefer to watch the news programs) and "entertainment seekers," an interesting pattern is revealed. Entertainment seekers who were assigned to watch one of the partisan programs (much to their disappointment) were actually much more influenced by them than news seekers watching the same shows. News seekers are presumably more aware of current political debates and may have already formed their own opinions, making new information less likely to change their thinking."
Weiye Loh

The internet: is it changing the way we think? | Technology | The Observer - 0 views

  • American magazine the Atlantic lobs an intellectual grenade into our culture. In the summer of 1945, for example, it published an essay by the Massachusetts Institute of Technology (MIT) engineer Vannevar Bush entitled "As We May Think". It turned out to be the blueprint for what eventually emerged as the world wide web. Two summers ago, the Atlantic published an essay by Nicholas Carr, one of the blogosphere's most prominent (and thoughtful) contrarians, under the headline "Is Google Making Us Stupid?".
  • Carr wrote, "I've had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. My mind isn't going – so far as I can tell – but it's changing. I'm not thinking the way I used to think. I can feel it most strongly when I'm reading. Immersing myself in a book or a lengthy article used to be easy. My mind would get caught up in the narrative or the turns of the argument and I'd spend hours strolling through long stretches of prose. That's rarely the case anymore. Now my concentration often starts to drift after two or three pages. I get fidgety, lose the thread, begin looking for something else to do. I feel as if I'm always dragging my wayward brain back to the text. The deep reading that used to come naturally has become a struggle."
  • Carr's target was not really the world's leading search engine, but the impact that ubiquitous, always-on networking is having on our cognitive processes. His argument was that our deepening dependence on networking technology is indeed changing not only the way we think, but also the structure of our brains.
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  • Carr's article touched a nerve and has provoked a lively, ongoing debate on the net and in print (he has now expanded it into a book, The Shallows: What the Internet Is Doing to Our Brains). This is partly because he's an engaging writer who has vividly articulated the unease that many adults feel about the way their modi operandi have changed in response to ubiquitous networking.
  • Who bothers to write down or memorise detailed information any more, for example, when they know that Google will always retrieve it if it's needed again? The web has become, in a way, a global prosthesis for our collective memory.
  • easy to dismiss Carr's concern as just the latest episode of the moral panic that always accompanies the arrival of a new communications technology. People fretted about printing, photography, the telephone and television in analogous ways. It even bothered Plato, who argued that the technology of writing would destroy the art of remembering.
  • many commentators who accept the thrust of his argument seem not only untroubled by its far-reaching implications but are positively enthusiastic about them. When the Pew Research Centre's Internet & American Life project asked its panel of more than 370 internet experts for their reaction, 81% of them agreed with the proposition that "people's use of the internet has enhanced human intelligence".
  • As a writer, thinker, researcher and teacher, what I can attest to is that the internet is changing our habits of thinking, which isn't the same thing as changing our brains. The brain is like any other muscle – if you don't stretch it, it gets both stiff and flabby. But if you exercise it regularly, and cross-train, your brain will be flexible, quick, strong and versatile.
  • he internet is analogous to a weight-training machine for the brain, as compared with the free weights provided by libraries and books. Each method has its advantage, but used properly one works you harder. Weight machines are directive and enabling: they encourage you to think you've worked hard without necessarily challenging yourself. The internet can be the same: it often tells us what we think we know, spreading misinformation and nonsense while it's at it. It can substitute surface for depth, imitation for originality, and its passion for recycling would surpass the most committed environmentalist.
  • I've seen students' thinking habits change dramatically: if information is not immediately available via a Google search, students are often stymied. But of course what a Google search provides is not the best, wisest or most accurate answer, but the most popular one.
  • But knowledge is not the same thing as information, and there is no question to my mind that the access to raw information provided by the internet is unparalleled and democratising. Admittance to elite private university libraries and archives is no longer required, as they increasingly digitise their archives. We've all read the jeremiads that the internet sounds the death knell of reading, but people read online constantly – we just call it surfing now. What they are reading is changing, often for the worse; but it is also true that the internet increasingly provides a treasure trove of rare books, documents and images, and as long as we have free access to it, then the internet can certainly be a force for education and wisdom, and not just for lies, damned lies, and false statistics.
  • In the end, the medium is not the message, and the internet is just a medium, a repository and an archive. Its greatest virtue is also its greatest weakness: it is unselective. This means that it is undiscriminating, in both senses of the word. It is indiscriminate in its principles of inclusion: anything at all can get into it. But it also – at least so far – doesn't discriminate against anyone with access to it. This is changing rapidly, of course, as corporations and governments seek to exert control over it. Knowledge may not be the same thing as power, but it is unquestionably a means to power. The question is, will we use the internet's power for good, or for evil? The jury is very much out. The internet itself is disinterested: but what we use it for is not.
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    The internet: is it changing the way we think? American writer Nicholas Carr's claim that the internet is not only shaping our lives but physically altering our brains has sparked a lively and ongoing debate, says John Naughton. Below, a selection of writers and experts offer their opinion
Weiye Loh

Customised newspapers 'one way to engage readers' - 0 views

  • A BRAVE new media world where personalised newspapers cater to readers' individual preferences was sketched out by a leading media expert yesterday. Professor Vin Crosbie from Syracuse University in the United States held out the prospect of newspapers landing on doorsteps - or on mobile devices like iPads - with editorial and advertising to suit the reader, in a talk yesterday at the Drama Centre.
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    5 July 10  The Strait Times   by Fiona Chan, Assistant Money Editor Customised newspapers 'one way to engage readers'
Weiye Loh

journalism.sg » Personalised news the way to go? - 0 views

  • American university professor predicted that the mass media will lose its status as the world’s primary information source
  • Instead, people will demand customised content to suit their individual needs, he said. “People will increasingly have the ability to choose news and information according to their individual interests,” he told 400 media professionals, lecturers and students at the Singapore Press Holdings’ Media in Transition Lecture Series.
  • Crosbie said that this new media world might develop as a result of today’s information overload. Tailoring news to each reader could help address the million-dollar question of how to continue making money from print media at a time when online news is flourishing and free, he said.
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    PERSONALISED NEWS THE WAY TO GO? July 16th, 2010
Weiye Loh

Skepticblog » Further Thoughts on the Ethics of Skepticism - 0 views

  • My recent post “The War Over ‘Nice’” (describing the blogosphere’s reaction to Phil Plait’s “Don’t Be a Dick” speech) has topped out at more than 200 comments.
  • Many readers appear to object (some strenuously) to the very ideas of discussing best practices, seeking evidence of efficacy for skeptical outreach, matching strategies to goals, or encouraging some methods over others. Some seem to express anger that a discussion of best practices would be attempted at all. 
  • No Right or Wrong Way? The milder forms of these objections run along these lines: “Everyone should do their own thing.” “Skepticism needs all kinds of approaches.” “There’s no right or wrong way to do skepticism.” “Why are we wasting time on these abstract meta-conversations?”
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  • More critical, in my opinion, is the implication that skeptical research and communication happens in an ethical vacuum. That just isn’t true. Indeed, it is dangerous for a field which promotes and attacks medical treatments, accuses people of crimes, opines about law enforcement practices, offers consumer advice, and undertakes educational projects to pretend that it is free from ethical implications — or obligations.
  • there is no monolithic “one true way to do skepticism.” No, the skeptical world does not break down to nice skeptics who get everything right, and mean skeptics who get everything wrong. (I’m reminded of a quote: “If only there were evil people somewhere insidiously committing evil deeds, and it were necessary only to separate them from the rest of us and destroy them. But the line dividing good and evil cuts through the heart of every human being.”) No one has all the answers. Certainly I don’t, and neither does Phil Plait. Nor has anyone actually proposed a uniform, lockstep approach to skepticism. (No one has any ability to enforce such a thing, in any event.)
  • However, none of that implies that all approaches to skepticism are equally valid, useful, or good. As in other fields, various skeptical practices do more or less good, cause greater or lesser harm, or generate various combinations of both at the same time. For that reason, skeptics should strive to find ways to talk seriously about the practices and the ethics of our field. Skepticism has blossomed into something that touches a lot of lives — and yet it is an emerging field, only starting to come into its potential. We need to be able to talk about that potential, and about the pitfalls too.
  • All of the fields from which skepticism borrows (such as medicine, education, psychology, journalism, history, and even arts like stage magic and graphic design) have their own standards of professional ethics. In some cases those ethics are well-explored professional fields in their own right (consider medical ethics, a field with its own academic journals and doctoral programs). In other cases those ethical guidelines are contested, informal, vague, or honored more in the breach. But in every case, there are serious conversations about the ethical implications of professional practice, because those practices impact people’s lives. Why would skepticism be any different?
  • , Skeptrack speaker Barbara Drescher (a cognitive pyschologist who teaches research methodology) described the complexity of research ethics in her own field. Imagine, she said, that a psychologist were to ask research subjects a question like, “Do your parents like the color red?” Asking this may seem trivial and harmless, but it is nonetheless an ethical trade-off with associated risks (however small) that psychological researchers are ethically obliged to confront. What harm might that question cause if a research subject suffers from erythrophobia, or has a sick parent — or saw their parents stabbed to death?
  • When skeptics undertake scientific, historical, or journalistic research, we should (I argue) consider ourselves bound by some sort of research ethics. For now, we’ll ignore the deeper, detailed question of what exactly that looks like in practical terms (when can skeptics go undercover or lie to get information? how much research does due diligence require? and so on). I’d ask only that we agree on the principle that skeptical research is not an ethical free-for-all.
  • when skeptics communicate with the public, we take on further ethical responsibilities — as do doctors, journalists, and teachers. We all accept that doctors are obliged to follow some sort of ethical code, not only of due diligence and standard of care, but also in their confidentiality, manner, and the factual information they disclose to patients. A sentence that communicates a diagnosis, prescription, or piece of medical advice (“you have cancer” or “undertake this treatment”) is not a contextless statement, but a weighty, risky, ethically serious undertaking that affects people’s lives. It matters what doctors say, and it matters how they say it.
  • Grassroots Ethics It happens that skepticism is my professional field. It’s natural that I should feel bound by the central concerns of that field. How can we gain reliable knowledge about weird things? How can we communicate that knowledge effectively? And, how can we pursue that practice ethically?
  • At the same time, most active skeptics are not professionals. To what extent should grassroots skeptics feel obligated to consider the ethics of skeptical activism? Consider my own status as a medical amateur. I almost need super-caps-lock to explain how much I am not a doctor. My medical training began and ended with a couple First Aid courses (and those way back in the day). But during those short courses, the instructors drummed into us the ethical considerations of our minimal training. When are we obligated to perform first aid? When are we ethically barred from giving aid? What if the injured party is unconscious or delirious? What if we accidentally kill or injure someone in our effort to give aid? Should we risk exposure to blood-borne illnesses? And so on. In a medical context, ethics are determined less by professional status, and more by the harm we can cause or prevent by our actions.
  • police officers are barred from perjury, and journalists from libel — and so are the lay public. We expect schoolteachers not to discuss age-inappropriate topics with our young children, or to persuade our children to adopt their religion; when we babysit for a neighbor, we consider ourselves bound by similar rules. I would argue that grassroots skeptics take on an ethical burden as soon as they speak out on medical matters, legal matters, or other matters of fact, whether from platforms as large as network television, or as small as a dinner party. The size of that burden must depend somewhat on the scale of the risks: the number of people reached, the certainty expressed, the topics tackled.
  • tu-quoque argument.
  • How much time are skeptics going to waste, arguing in a circular firing squad about each other’s free speech? Like it or not, there will always be confrontational people. You aren’t going to get a group of people as varied as skeptics are, and make them all agree to “be nice”. It’s a pipe dream, and a waste of time.
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    FURTHER THOUGHTS ON THE ETHICS OF SKEPTICISM
Weiye Loh

Can a group of scientists in California end the war on climate change? | Science | The ... - 0 views

  • Muller calls his latest obsession the Berkeley Earth project. The aim is so simple that the complexity and magnitude of the undertaking is easy to miss. Starting from scratch, with new computer tools and more data than has ever been used, they will arrive at an independent assessment of global warming. The team will also make every piece of data it uses – 1.6bn data points – freely available on a website. It will post its workings alongside, including full information on how more than 100 years of data from thousands of instruments around the world are stitched together to give a historic record of the planet's temperature.
  • Muller is fed up with the politicised row that all too often engulfs climate science. By laying all its data and workings out in the open, where they can be checked and challenged by anyone, the Berkeley team hopes to achieve something remarkable: a broader consensus on global warming. In no other field would Muller's dream seem so ambitious, or perhaps, so naive.
  • "We are bringing the spirit of science back to a subject that has become too argumentative and too contentious," Muller says, over a cup of tea. "We are an independent, non-political, non-partisan group. We will gather the data, do the analysis, present the results and make all of it available. There will be no spin, whatever we find." Why does Muller feel compelled to shake up the world of climate change? "We are doing this because it is the most important project in the world today. Nothing else comes close," he says.
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  • There are already three heavyweight groups that could be considered the official keepers of the world's climate data. Each publishes its own figures that feed into the UN's Intergovernmental Panel on Climate Change. Nasa's Goddard Institute for Space Studies in New York City produces a rolling estimate of the world's warming. A separate assessment comes from another US agency, the National Oceanic and Atmospheric Administration (Noaa). The third group is based in the UK and led by the Met Office. They all take readings from instruments around the world to come up with a rolling record of the Earth's mean surface temperature. The numbers differ because each group uses its own dataset and does its own analysis, but they show a similar trend. Since pre-industrial times, all point to a warming of around 0.75C.
  • You might think three groups was enough, but Muller rolls out a list of shortcomings, some real, some perceived, that he suspects might undermine public confidence in global warming records. For a start, he says, warming trends are not based on all the available temperature records. The data that is used is filtered and might not be as representative as it could be. He also cites a poor history of transparency in climate science, though others argue many climate records and the tools to analyse them have been public for years.
  • Then there is the fiasco of 2009 that saw roughly 1,000 emails from a server at the University of East Anglia's Climatic Research Unit (CRU) find their way on to the internet. The fuss over the messages, inevitably dubbed Climategate, gave Muller's nascent project added impetus. Climate sceptics had already attacked James Hansen, head of the Nasa group, for making political statements on climate change while maintaining his role as an objective scientist. The Climategate emails fuelled their protests. "With CRU's credibility undergoing a severe test, it was all the more important to have a new team jump in, do the analysis fresh and address all of the legitimate issues raised by sceptics," says Muller.
  • This latest point is where Muller faces his most delicate challenge. To concede that climate sceptics raise fair criticisms means acknowledging that scientists and government agencies have got things wrong, or at least could do better. But the debate around global warming is so highly charged that open discussion, which science requires, can be difficult to hold in public. At worst, criticising poor climate science can be taken as an attack on science itself, a knee-jerk reaction that has unhealthy consequences. "Scientists will jump to the defence of alarmists because they don't recognise that the alarmists are exaggerating," Muller says.
  • The Berkeley Earth project came together more than a year ago, when Muller rang David Brillinger, a statistics professor at Berkeley and the man Nasa called when it wanted someone to check its risk estimates of space debris smashing into the International Space Station. He wanted Brillinger to oversee every stage of the project. Brillinger accepted straight away. Since the first meeting he has advised the scientists on how best to analyse their data and what pitfalls to avoid. "You can think of statisticians as the keepers of the scientific method, " Brillinger told me. "Can scientists and doctors reasonably draw the conclusions they are setting down? That's what we're here for."
  • For the rest of the team, Muller says he picked scientists known for original thinking. One is Saul Perlmutter, the Berkeley physicist who found evidence that the universe is expanding at an ever faster rate, courtesy of mysterious "dark energy" that pushes against gravity. Another is Art Rosenfeld, the last student of the legendary Manhattan Project physicist Enrico Fermi, and something of a legend himself in energy research. Then there is Robert Jacobsen, a Berkeley physicist who is an expert on giant datasets; and Judith Curry, a climatologist at Georgia Institute of Technology, who has raised concerns over tribalism and hubris in climate science.
  • Robert Rohde, a young physicist who left Berkeley with a PhD last year, does most of the hard work. He has written software that trawls public databases, themselves the product of years of painstaking work, for global temperature records. These are compiled, de-duplicated and merged into one huge historical temperature record. The data, by all accounts, are a mess. There are 16 separate datasets in 14 different formats and they overlap, but not completely. Muller likens Rohde's achievement to Hercules's enormous task of cleaning the Augean stables.
  • The wealth of data Rohde has collected so far – and some dates back to the 1700s – makes for what Muller believes is the most complete historical record of land temperatures ever compiled. It will, of itself, Muller claims, be a priceless resource for anyone who wishes to study climate change. So far, Rohde has gathered records from 39,340 individual stations worldwide.
  • Publishing an extensive set of temperature records is the first goal of Muller's project. The second is to turn this vast haul of data into an assessment on global warming.
  • The big three groups – Nasa, Noaa and the Met Office – work out global warming trends by placing an imaginary grid over the planet and averaging temperatures records in each square. So for a given month, all the records in England and Wales might be averaged out to give one number. Muller's team will take temperature records from individual stations and weight them according to how reliable they are.
  • This is where the Berkeley group faces its toughest task by far and it will be judged on how well it deals with it. There are errors running through global warming data that arise from the simple fact that the global network of temperature stations was never designed or maintained to monitor climate change. The network grew in a piecemeal fashion, starting with temperature stations installed here and there, usually to record local weather.
  • Among the trickiest errors to deal with are so-called systematic biases, which skew temperature measurements in fiendishly complex ways. Stations get moved around, replaced with newer models, or swapped for instruments that record in celsius instead of fahrenheit. The times measurements are taken varies, from say 6am to 9pm. The accuracy of individual stations drift over time and even changes in the surroundings, such as growing trees, can shield a station more from wind and sun one year to the next. Each of these interferes with a station's temperature measurements, perhaps making it read too cold, or too hot. And these errors combine and build up.
  • This is the real mess that will take a Herculean effort to clean up. The Berkeley Earth team is using algorithms that automatically correct for some of the errors, a strategy Muller favours because it doesn't rely on human interference. When the team publishes its results, this is where the scrutiny will be most intense.
  • Despite the scale of the task, and the fact that world-class scientific organisations have been wrestling with it for decades, Muller is convinced his approach will lead to a better assessment of how much the world is warming. "I've told the team I don't know if global warming is more or less than we hear, but I do believe we can get a more precise number, and we can do it in a way that will cool the arguments over climate change, if nothing else," says Muller. "Science has its weaknesses and it doesn't have a stranglehold on the truth, but it has a way of approaching technical issues that is a closer approximation of truth than any other method we have."
  • It might not be a good sign that one prominent climate sceptic contacted by the Guardian, Canadian economist Ross McKitrick, had never heard of the project. Another, Stephen McIntyre, whom Muller has defended on some issues, hasn't followed the project either, but said "anything that [Muller] does will be well done". Phil Jones at the University of East Anglia was unclear on the details of the Berkeley project and didn't comment.
  • Elsewhere, Muller has qualified support from some of the biggest names in the business. At Nasa, Hansen welcomed the project, but warned against over-emphasising what he expects to be the minor differences between Berkeley's global warming assessment and those from the other groups. "We have enough trouble communicating with the public already," Hansen says. At the Met Office, Peter Stott, head of climate monitoring and attribution, was in favour of the project if it was open and peer-reviewed.
  • Peter Thorne, who left the Met Office's Hadley Centre last year to join the Co-operative Institute for Climate and Satellites in North Carolina, is enthusiastic about the Berkeley project but raises an eyebrow at some of Muller's claims. The Berkeley group will not be the first to put its data and tools online, he says. Teams at Nasa and Noaa have been doing this for many years. And while Muller may have more data, they add little real value, Thorne says. Most are records from stations installed from the 1950s onwards, and then only in a few regions, such as North America. "Do you really need 20 stations in one region to get a monthly temperature figure? The answer is no. Supersaturating your coverage doesn't give you much more bang for your buck," he says. They will, however, help researchers spot short-term regional variations in climate change, something that is likely to be valuable as climate change takes hold.
  • Despite his reservations, Thorne says climate science stands to benefit from Muller's project. "We need groups like Berkeley stepping up to the plate and taking this challenge on, because it's the only way we're going to move forwards. I wish there were 10 other groups doing this," he says.
  • Muller's project is organised under the auspices of Novim, a Santa Barbara-based non-profit organisation that uses science to find answers to the most pressing issues facing society and to publish them "without advocacy or agenda". Funding has come from a variety of places, including the Fund for Innovative Climate and Energy Research (funded by Bill Gates), and the Department of Energy's Lawrence Berkeley Lab. One donor has had some climate bloggers up in arms: the man behind the Charles G Koch Charitable Foundation owns, with his brother David, Koch Industries, a company Greenpeace called a "kingpin of climate science denial". On this point, Muller says the project has taken money from right and left alike.
  • No one who spoke to the Guardian about the Berkeley Earth project believed it would shake the faith of the minority who have set their minds against global warming. "As new kids on the block, I think they will be given a favourable view by people, but I don't think it will fundamentally change people's minds," says Thorne. Brillinger has reservations too. "There are people you are never going to change. They have their beliefs and they're not going to back away from them."
Weiye Loh

Why a hyper-personalized Web is bad for you - Internet - Insight - ZDNet Asia - 0 views

  • Invisibly but quickly, the Internet is changing. Sites like Google and Facebook show you what they think you want to see, based on data they've collected about you.
  • The filter bubble is the invisible, personal universe of information that results--a bubble you live in, and you don't even know it. And it means that the world you see online and the world I see may be very different.
  • As consumers, we can vary our information pathways more and use things like incognito browsing to stop some of the tracking that leads to personalization.
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  • it's in these companies' hands to do this ethically--to build algorithms that show us what we need to know and what we don't know, not just what we like.
  • why would the Googles and Facebooks of the world change what they're doing (absent government regulation)? My hope is that, like newspapers, they'll move from a pure profit-making posture to one that recognizes that they're keepers of the public trust.
  • most people don't know how Google and Facebook are controlling their information flows. And once they do, most people I've met want to have more control and transparency than these companies currently offer. So it's a way in to that conversation. First people have to know how the Internet is being edited for them.
  • what's good and bad about the personalization. Tell me some ways that this is not a good thing? Here's a few. 1) It's a distorted view of the world. Hearing your own views and ideas reflected back is comfortable, but it can lead to really bad decisions--you need to see the whole picture to make good decisions; 2) It can limit creativity and innovation, which often come about when two relatively unrelated concepts or ideas are juxtaposed; and 3) It's not great for democracy, because democracy requires a common sense of the big problems that face us and an ability to put ourselves in other peoples' shoes.
  • Stanford researchers Dean Eckles and Maurits Kapstein, who figured out that not only do people have personal tastes, they have personal "persuasion profiles". So I might respond more to appeals to authority (Barack Obama says buy this book), and you might respond more to scarcity ("only 2 left!"). In theory, if a site like Amazon could identify your persuasion profile, it could sell it to other sites--so that everywhere you go, people are using your psychological weak spots to get you to do stuff. I also really enjoyed talking to the guys behind OKCupid, who take the logic of Google and apply it to dating.
  • Nobody noticed when Google went all-in on personalization, because the filtering is very hard to see.
Weiye Loh

How the net traps us all in our own little bubbles | Technology | The Observer - 0 views

  • Google would use 57 signals – everything from where you were logging in from to what browser you were using to what you had searched for before – to make guesses about who you were and what kinds of sites you'd like. Even if you were logged out, it would customise its results, showing you the pages it predicted you were most likely to click on.
  • Most of us assume that when we google a term, we all see the same results – the ones that the company's famous Page Rank algorithm suggests are the most authoritative based on other pages' links. But since December 2009, this is no longer true. Now you get the result that Google's algorithm suggests is best for you in particular – and someone else may see something entirely different. In other words, there is no standard Google any more.
  • In the spring of 2010, while the remains of the Deepwater Horizon oil rig were spewing oil into the Gulf of Mexico, I asked two friends to search for the term "BP". They're pretty similar – educated white left-leaning women who live in the north-east. But the results they saw were quite different. One saw investment information about BP. The other saw news.
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  • the query "stem cells" might produce diametrically opposed results for scientists who support stem-cell research and activists who oppose it.
  • "Proof of climate change" might turn up different results for an environmental activist and an oil-company executive.
  • majority of us assume search engines are unbiased. But that may be just because they're increasingly biased to share our own views. More and more, your computer monitor is a kind of one-way mirror, reflecting your own interests while algorithmic observers watch what you click. Google's announcement marked the turning point of an important but nearly invisible revolution in how we consume information. You could say that on 4 December 2009 the era of personalisation began.
  • We are predisposed to respond to a pretty narrow set of stimuli – if a piece of news is about sex, power, gossip, violence, celebrity or humour, we are likely to read it first. This is the content that most easily makes it into the filter bubble. It's easy to push "Like" and increase the visibility of a friend's post about finishing a marathon or an instructional article about how to make onion soup. It's harder to push the "Like" button on an article titled "Darfur sees bloodiest month in two years". In a personalised world, important but complex or unpleasant issues – the rising prison population, for example, or homelessness – are less likely to come to our attention at all.
  • As a consumer, it's hard to argue with blotting out the irrelevant and unlikable. But what is good for consumers is not necessarily good for citizens. What I seem to like may not be what I actually want, let alone what I need to know to be an informed member of my community or country. "It's a civic virtue to be exposed to things that appear to be outside your interest," technology journalist Clive Thompson told me. Cultural critic Lee Siegel puts it a different way: "Customers are always right, but people aren't."
  • Personalisation is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life – much of which you might not trust friends with.
  • To be the author of your life, professor Yochai Benkler argues, you have to be aware of a diverse array of options and lifestyles. When you enter a filter bubble, you're letting the companies that construct it choose which options you're aware of. You may think you're the captain of your own destiny, but personalisation can lead you down a road to a kind of informational determinism in which what you've clicked on in the past determines what you see next – a web history you're doomed to repeat. You can get stuck in a static, ever- narrowing version of yourself – an endless you-loop.
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    An invisible revolution has taken place is the way we use the net, but the increasing personalisation of information by search engines such as Google threatens to limit our access to information and enclose us in a self-reinforcing world view, writes Eli Pariser in an extract from The Filter Bubble
Weiye Loh

journalism.sg » PM's National Day Rally calls for more rational online spaces - 0 views

  • Privately, several independent bloggers have voiced unease at the ugly mob behaviour that swamped cyberspace during the general election. The experience has sparked internal discussions about how best to manage readers’ comments, in particular, since that’s where irrationality has run riot.
  • There are also established bloggers who are no longer content to speak among the converted. They want to widen the online debate so that it does not attract only anti-government voices. (I've made a similar point in an earlier piece.) Don’t be surprised, therefore, if you see some of Singapore’s influential independent bloggers creating new platforms for national debate in the coming months, either by developing new websites or by reorienting their existing ones.
  • But even if they build them, will government sympathisers and spokesmen come? One thing that will have to change is the PAP’s politics of intolerance, which has contributed to the polarisation of debate in Singapore. Its “with-us-or-against-us” philosophy has compelled establishment types to stay clear of plural spaces. (The classic illustration was the PAP’s refusal to take part in The Online Citizen’s multi-party forum before the general election.)
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  • The typical establishment individual would refuse to contribute an article to an independent medium that is known to carry opposition party voices, for example. In Singapore’s political culture, it is assumed that any such medium would be blacklisted by people at the top, and that anyone who cooperates with it will be guilty by association. Or, perhaps it is simply that most establishment types lack the confidence to engage in debate on a truly level playing field.
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