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Weiye Loh

Minds for Sale: Jonathan Zittrain explores the rise of Cloud Labor at theory.isthereason - 1 views

  • In his hour long presentation, he discusses… 2:05 Ubiquitous Human Computing or “Minds for Sale” 2:32 The Tween Bot 4:14 Crowdsourcing “The Future of the Internet” 7:36 A tour of the Ubiquitous Human Computing pyramid 8:37 Example 1: The X-Prize 10:24 Example 2: Innocentive 12:08 Example 3: LiveOps 15:43 Example 4: SamaSource 16:16 Example 5: Amazon’s Mechanical Turk 20:13 Example 6: The ESP Game 22:47 Example 7: Human Computing for Electronic Design Automation 24:01 Example 8: Google 25:24 Why Should We be Pessimistic? 26:38 Child Labor on PBS 28:11 Laboring for a Devious Cause 29:23 US Border Webcams 30:05 Smart Drive 30:45 Internet Eyes 32:09 Identifying Protesters 33:21 A Speculative Example 35:05 Mechanical Turking your way to a Fake Reputation 39:36 Mechanical Turking your way to a Political Movement 41:20 Captchas Sweatshops 43:03 “Crowding Out” 44:41 The Future of Crowdsourcing and How to Stop It 47:14 Clickworkers of the World Unite! 50:45 Monetizing Kindness
Weiye Loh

The future of customer support: Outsourcing is so last year | The Economist - 0 views

  • Gartner, the research company, estimates that using communities to solve support issues can reduce costs by up to 50%. When TomTom, a maker of satellite-navigation systems, switched on social support, members handled 20,000 cases in its first two weeks and saved it around $150,000. Best Buy, an American gadget retailer, values its 600,000 users at $5m annually. 
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    "Unsourcing", as the new trend has been dubbed, involves companies setting up online communities to enable peer-to-peer support among users. Instead of speaking with a faceless person thousands of miles away, customers' problems are answered by individuals in the same country who have bought and used the same products. This happens either on the company's own website or on social networks like Facebook and Twitter, and the helpers are generally not paid anything for their efforts.
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