Studying the politics of online science « through the looking glass - 0 views
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Mendick, H. and Moreau, M. (2010). Monitoring the presence and representation of women in SET occupations in UK based online media. Bradford: The UKRC.
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Mendick and Moreau considered the representation of women on eight ‘SET’ (science, engineering and technology) websites: New Scientist, Bad Science, the Science Museum, the Natural History Museum, Neuroskeptic, Science: So What, Watt’s Up With That and RichardDawkins.net. They also monitored SET content across eight more general sites: the BBC, Channel 4, Sky, the Guardian, the Daily Mail, Wikipedia, YouTube and Twitter.
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Their results suggest online science informational content is male dominated in that far more men than women are present. On some websites, they found no SET women. All of the 14 people in SET identified on the sampled pages of the RichardDawkins.net website were men, and so were all 29 of those mentioned on the sampled pages of the Channel 4 website (Mendick & Moreau, 2010: 11).
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They found less hyperlinking of women’s than men’s names (Mendick & Moreau, 2010: 7). Personally, I’d have really liked some detail as to how they came up with this, and what constituted ‘hyperlinking of women’s names’ precisely. It’s potentially an interesting finding, but I can’t quite get a grip on what they are saying.
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They also note that the women that did appear, they were often peripheral to the main story, or ‘subject to muting’ (i.e. seen but not heard). They also noted many instances where women were pictured but remain anonymous, as if there are used to illustrate a piece – for ‘ornamental’ purposes – and give the example of the wikipedia entry on scientists, which includes a picture a women as an example, but stress she is anonymous (Mendick & Moreau, 2010: 12).
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Echoing findings of earlier research on science in the media (e.g. the Bimbo or Boffin paper), they noted that women, when represented, tended to be associated with ‘feminine’ attributes and activities, demonstrating empathy with children and animals, etc. They also noted a clustering in specific fields. For example, in the pages they’d sampled of the Guardian, they found seven mentions of women scientists compared with twenty-eight of men, and three of the these women were in a single article, about Jane Goodall (Mendick & Moreau, 2010: 12-13).
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The women presented were often discussed in terms of appearance, personality, sexuality and personal circumstances, again echoing previous research. They also noted that women scientists, when present, tended to be younger than the men, and there was a striking lack of ethnic diversity (Mendick & Moreau, 2010: 14).
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I’m going to be quite critical of this research. It’s not actively bad, it just seems to lack depth and precision. I suspect Mendick and Moreau were doing their best with low resources and an overly-broad brief. I also think that we are still feeling our way in terms of working out how to study online science media, and so can learn something from such a critique.
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Problem number one: it’s a small study, and yet a ginormous topic. I’d much rather they had looked at less, but made more of it. At times I felt like I was reading a cursory glance at online science.
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Problem number two: the methodological script seemed a bit stuck in the print era. I felt the study lacked a feel for the variety of routes people take through online science. It lacked a sense of online science’s communities and cliques, its cultures and sub-cultures, its history and its people. It lacked context. Most of all, it lacked a sense of what I think sits at the center of online communication: the link.
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It tries to look at too much, too quickly. We’re told that of the blog entries sampled from Bad Science, three out of four of the women mentioned were associated with ‘bad science’, compared to 12 out of 27 of the men . They follow up this a note that Goldacre has appeared on television critiquing Greenfield, a clip of which is on his site (Mendick & Moreau, 2010: 17-18). OK, but ‘bad’ needs unpacking here, as does the gendered nature of the area Goldacre takes aim at. As for Susan Greenfield, she is a very complex character when it comes to the politics of science and gender (one I’d say it is dangerous to treat representations of simplistically). Moreover, this is a very small sample, without much feel for the broader media context the Bad Science blog works within, including not only other platforms for Ben Goldacre’s voice but comment threads, forums and a whole community of other ‘bad science bloggers’ (and their relationships with each other)