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all of this is for the purposes of infiltration, data mining, and (here's the one that really worries me) ganging up on bloggers, commenters  and otherwise "real" people to smear enemies and distort the truth.

CEO of HB Gary's Federal subsidiary, to several of his colleagues to present to clients: To build this capability we will create a set of personas on twitter,‭ ‬blogs,‭ ‬forums,‭ ‬buzz,‭ ‬and myspace under created names that fit the profile‭ (‬satellitejockey,‭ ‬hack3rman,‭ ‬etc‭)‬.‭  ‬These accounts are maintained and updated automatically through RSS feeds,‭ ‬retweets,‭ ‬and linking together social media commenting between platforms.‭  ‬With a pool of these accounts to choose from,‭ ‬once you have a real name persona you create a Facebook and LinkedIn account using the given name,‭ ‬lock those accounts down and link these accounts to a selected‭ ‬#‭ ‬of previously created social media accounts,‭ ‬automatically pre-aging the real accounts.

one of the team spells out how automation can work so one person can be many personas: Using the assigned social media accounts we can automate the posting of content that is relevant to the persona.  In this case there are specific social media strategy website RSS feeds we can subscribe to and then repost content on twitter with the appropriate hashtags.  In fact using hashtags and gaming some location based check-in services we can make it appear as if a persona was actually at a conference and introduce himself/herself to key individuals as part of the exercise, as one example.  There are a variety of social media tricks we can use to add a level of realness to all fictitious personas

It goes far beyond the mere ability for a government stooge, corporation or PR firm to hire people to post on sites like this one. They are talking about creating  the illusion of consensus. And consensus is a powerful persuader. What has more effect, one guy saying BP is not at fault? Or 20 people saying it? For the weak minded, the number can make all the difference.

UPDATE: From another email, I found a  government solicitation for this "Persona Management Software". This confirms that in fact, the US Gov. is attempting to use this kind of technology. But it appears from the solicitation it is contracted for use in foreign theaters like Afghanistan and Iraq. I can't imagine why this is posted on an open site. And whenthis was discovered by a couple of HB Gary staffers, they weren't too happy about it either:

The success suggests that socialbots could manipulate social networks on a larger scale, for good or ill. "We could use these bots in the future to encourage social participation or support for humanitarian causes," Hwang claims. He also acknowledges that there is a flip side, if bots were also used to inhibit activism.

The military may already be onto the idea. Officials at US Central Command (Centcom), which oversees military activities in the Middle East and central Asia, issued a request last June for an "online persona management service". The details of the request suggest that the military want to create and control 50 fictitious online identities who appear to be real people from Afghanistan and Iraq.

It is not clear, however, if any of the management of the fake identities would be delegated to software. A Centcom spokesperson told New Scientist that the contract supports "classified blogging activities on foreign language websites to enable Centcom to counter violent extremist and enemy propaganda outside the US".

Hwang has ambitious plans for the next stage of the socialbot project: "We're going to survey and identify two sites of 5000-person unconnected Twitter communities, and over a six-to-12-month period use waves of bots to thread and rivet those clusters together into a directly connected social bridge between those two formerly independent groups," he wrote in a blog post on 3 March. "The bot-driven social 'scaffolding' will then be dropped away, completing the bridge, with swarms of bots being launched to maintain the superstructure as needed," he adds.

Second Life, Facebook, MySpace, Twitter — has shifted not only how we spend our time but also how we construct identity. For her coming book, “Alone Together,” Sherry Turkle, a professor at M.I.T., interviewed more than 400 children and parents about their use of social media and cellphones. Among young people especially she found that the self was increasingly becoming externally manufactured rather than internally developed: a series of profiles to be sculptured and refined in response to public opinion. “On Twitter or Facebook you’re trying to express something real about who you are,” she explained. “But because you’re also creating something for others’ consumption, you find yourself imagining and playing to your audience more and more. So those moments in which you’re supposed to be showing your true self become a performance. Your psychology becomes a performance.” Referring to “The Lonely Crowd,” the landmark description of the transformation of the American character from inner- to outer-directed, Turkle added, “Twitter is outer-directedness cubed.”

when every thought is externalized, what becomes of insight? When we reflexively post each feeling, what becomes of reflection? When friends become fans, what happens to intimacy? The risk of the performance culture, of the packaged self, is that it erodes the very relationships it purports to create, and alienates us from our own humanity.

I am trying to gain some perspective on the perpetual performer’s self-consciousness. That involves trying to sort out the line between person and persona, the public and private self.

Dr. Wakefield sued him and The Sunday Times for libel, but later withdrew the charges and was forced to pay Mr. Deer’s legal costs, which amounted to £1.4 million (almost $3-million). In the subsequent medical inquiry, Dr. Wakefield was shown to have had “a callous disregard” for the “distress and pain” of the developmentally challenged children, some of whom were subjected to invasive “high risk” procedures, including lumbar punctures, without clinical reasons.After the first story ran in 2004, Mr. Deer, who is unmarried and has no children, also revealed that Dr. Wakefield had patented a single measles vaccine after creating fear about the standard MMR shot.

To this day, Dr. Wakefield remains unrepentant. He boycotted the legal inquiry just as he has avoided any interview with Mr. Deer. A father of four children, he has a large ranch in Austin, Texas. Some parents in the anti-vaccine community, enabled by the Internet, have falsely accused Mr. Deer of mounting a kangaroo court against Dr. Wakefield.

While the consequences of Dr. Wakefield’s research were serious – immunization rates in Britain dropped dramatically and measles outbreaks ensued – it also gave parents of autistic children a purpose (however ill-founded) in which to find solace. How does he feel about taking that away?“I can’t think through the consequences of trying to tell the truth,” he stutters, seemingly surprised by the question. After a thoughtful pause he adds: “I think those parents are freer for having the truth than being caught in denial and deception.”