Analytical CRM analyzes customer data for a variety of purposes, including:
design and execution of targeted marketing campaigns to optimize marketing effectiveness
design and execution of specific customer campaigns, including customer acquisition, cross-selling, up-selling, retention
analysis of customer behavior to aid product and service decision making (eg pricing, new product development, etc)
management decisions, e.g. financial forecasting and customer profitability analysis
risk assessment and fraud detular for credit card transactions