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Wesley Shu

Avoid the Four Perils of CRM - 0 views

web.ebscohost.com/...detail

crm

shared by Wesley Shu on 02 May 07 - Cached
  • more than half of all CRM initiatives fail to produce the anticipated results
  • four common pitfalls that managers stumble into when trying to implement CRM. Each pitfall is a consequence of a single flawed assumption--that CRM is software that will automatically manage customer relationships. It isn't.
  • Rather, CRM is the creation of customer strategies and processes to build customer loyalty, which are then supported by the technology
  • ...6 more annotations...
  • Peril 1: Implementing CRM Before Creating a Customer Strategy Peril 2: Rolling Out CRM Before Changing Your Organization to Match Peril 3: Assuming that More CRM Technology Is Better Peril 4: Stalking, Not Wooing, Customers
  • most executives mistake CRM technology for a marketing strategy. That is, they allow software vendors to drive their approach to customer management.
  • Installing CRM technology before creating a customer-focused organization is perhaps the most dangerous pitfall.
  • Managers followed through, pushing their sales representatives to adopt the new system by making their use of it a performance metric directly linked to compensation
  • The biggest change that eventually resulted was not in the use of the software but rather in employees' increased sensitivity to customer needs, which eventually paved the way for effective CRM implementation
  • They often end up trying to build relationships with the wrong customers, or trying to build relationships with the right customers the wrong way.
Wesley Shu

Customer relationship management - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...stomer_relationship_management

crm

shared by Wesley Shu on 02 May 07 - Cached
  • There are three aspects of CRM, each of which can be implemented in isolation: Operational CRM: The automation or support of customer processes involving sales or service representatives Collaborative CRM: Direct communication with customers not involving sales or service representatives (“self service”) Analytical CRM: The analysis of customer data for a broad range of purposes
  • Operational CRM provides support to "front office" business processes, including sales, marketing and service.
  • Collaborative CRM covers the direct interaction with customers.
  • ...9 more annotations...
  • a variety of channels, such as internet, email, or automated phone answering system.
  • Analytical CRM analyzes customer data for a variety of purposes, including: design and execution of targeted marketing campaigns to optimize marketing effectiveness design and execution of specific customer campaigns, including customer acquisition, cross-selling, up-selling, retention analysis of customer behavior to aid product and service decision making (eg pricing, new product development, etc) management decisions, e.g. financial forecasting and customer profitability analysis risk assessment and fraud detular for credit card transactions
  • Operational CRM provides support to "front office" business processes, e.g. to sales, marketing and service staff.
  • Sales Intelligence CRM is similar to Analytical CRM, but is intended as a more direct sales tool. Features include alerts sent to sales staff regarding: Cross-selling/Up-selling/
  • Campaign Management Campaign management combines elements of Operational and Analytical CRM. Campaign management functions include: Target groups formed from the client base according to selected criteria Sending campaign-related material (e.g. on special offers) to selected recipients using various channels (e.g. e-mail, telephone, SMS, post) Tracking, storing, and analyzing campaign statistics, including tracking responses and analyzing trends
  • Sales Intelligence CRM
  • Analytical CRM
  • Staff members from different departments can share information collected when interacting with customers
  • Collaborative CRM
unicornz

國內CRM市場趨於理性 廠商關注用戶真正需求 - 中國資訊化 - 賽迪網 - 0 views

big5.ccidnet.com/...1123381_1.html

crm

shared by unicornz on 25 Jun 07 - Cached
  • RM市場在2002年底也毫無預兆地直接跌入了冰河期，幾乎整整三年市場一片死寂。對於像SAP、Oracle之類的國外IT巨頭們，CRM市場只佔他們營收的極小一部分
  • 主要的還是那當時的CRM系統自身的不成熟
  • 內環境，當然是指企業自身管理系統尤其是ERP系統的迅速普及
  • ...2 more annotations...
  • 無論是實施像Siebel這種專業的純CRM廠商，還是像SAP這種作為套件的一個組成部分，企業在考慮實施CRM時，必然要考慮與其財務及物流等其他管理系統的數據及業務集成問題。
  • 外環境，對於CRM系統來說，很多必要的技術條件也是至關重要的。
unicornz

Oracle ERP簡介 - 1 views

www.dsc.com.tw/...32-3.htm

crm erp oralce scm solution total

shared by unicornz on 27 Jun 07 - Cached
  • 近年來Oracle開始跨入電子商業(e-business)解決方案，範圍涵蓋B2B到B2C領域，並以SCM(供應鏈管理)，ERP(企業資源規劃)，CRM(客戶關係管理)等各種商業運作模式為核心，展開為整體電子商業的解決方案
  • *以Internet為運作平台 > *低維護成本 > *跨國企業集團多分公司多工廠多幣別運作模式 > *零負擔整合Oracle SCM與CRM方案 >
  • 在Internet平台上架構一套以JAVA為開發基礎的ERP軟體
Wesley Shu

CRM Done Right - 0 views

web.ebscohost.com/...detail

crm kimberly-clark

shared by Wesley Shu on 02 May 07 - Cached
  • System sales
  • it was unable to accurately gauge the success of any of them
  • Kimberly-Clark
  • ...16 more annotations...
  • The firm had aggregate numbers on its trade promotions, but it couldn't break them down by individual customer, product, or shipment.
  • Kimberly-Clark found itself spending huge quantities of marketing dollars, uncertain which promotions were producing retailer loyalty, shelf space, and sales, and which were going to waste.
  • integrating that with shipment data
  • what the real-time impact on our sales and profit is when running promotions
  • we can integrate this information into our sales and planning process with our customer
  • salespeople used the tool in the field to design promotional packages for specific retailers, while the company's marketing staff used it to plot broader promotion plans
  • Profit Calculator >, which its sales department had developed to track investments in individual promotion efforts.
  • Rather than think purely of managing sales, they think in terms of managing the business
  • Brand Builder, helps the company plan and evaluate the success of individual activities--a freestanding coupon inserted into the Sunday papers, for instance--and measure the combined effect of a number of integrated activities.
  • The Brand Builder suite comprises three related components
  • It includes a state-of-the-art collaborative tool that lets sales agents, designers, vendors, and retailers plan promotions online
  • It puts marketing research and information learned about consumers online in real time
  • science of marketing
  • by integrating promotional-spending data with scanner and financial information, it provides a powerful analytical tool
  • The Customer Relationship Cycle
Akmal Yousuf

Outlook 2016 for Mac adds Touch Bar support and now comes with your favorite apps - www... - 0 views

blog.office-setup-help.us/t-now-comes-favorite-apps.html

www.office.com_setup

shared by Akmal Yousuf on 07 Jul 17 - No Cached
  • Akmal Yousuf on 07 Jul 17
     
    www.office.com/setup Blogs: Last week, Outlook for Mac released two highly requested features designed to help you get more done, quickly. First, we added support for the Touch Bar for MacBook Pro users. Through the Touch Bar, we intelligently put the most common inbox, formatting and view commands at your fingertips-all based on what you're doing in Outlook. Additionally, we're bringing your favorite apps to your inbox with add-ins for Outlook for Mac. Whether it's translating emails on the fly or updating your notes or project board, you will now be able to accomplish all this and more right from your inbox. These add-ins are also available across Outlook for Windows, iOS and the web, so your favorite apps are always there to help you accomplish tasks quickly. Here's a look at what's new! INTUITIVE COMMANDS AT YOUR FINGERTIPS WITH TOUCH BAR SUPPORT IN OUTLOOK FOR MAC The Touch Bar in Outlook intelligently provides quick access to the most commonly used commands as you work on email and manage your calendar. When composing a new mail or meeting request, the Touch Bar displays the common formatting options. When viewing your calendar, you can switch between different views. And when viewing the reminders window, you can join an online meeting with one tap on the Touch Bar. www.office.com/setup Support for Touch Bar in Outlook for Mac is available to all Office 365 subscribers, as well as all Office 2016 for Mac customers. ACCOMPLISH TASKS QUICKLY WITH NEW ADD-INS Add-ins bring your favorite apps right inside Outlook, so you can accomplish tasks quickly without needing to switch back and forth between email and other apps. Last year, we announced the rollout of add-ins to Outlook 2016 for Mac in Office Insider. We are now making add-ins available to all Outlook 2016 for Mac customers who have Exchange 2013 Service Pack 1 or higher, or Office 365 or Outlook.com mailboxes. Use these add-ins to translate emails on the fly, edit a record in your CRM s
Akmal Yousuf

Outlook 2016 for Mac adds Touch Bar support and now comes with your favorite apps - www... - 0 views

www.office-setup-help.com/...t-now-comes-favorite-apps.html

www.office.com_setup

shared by Akmal Yousuf on 07 Jul 17 - No Cached
  • Akmal Yousuf on 07 Jul 17
     
    www.office.com/setup Blogs: Last week, Outlook for Mac released two highly requested features designed to help you get more done, quickly. First, we added support for the Touch Bar for MacBook Pro users. Through the Touch Bar, we intelligently put the most common inbox, formatting and view commands at your fingertips-all based on what you're doing in Outlook. Additionally, we're bringing your favorite apps to your inbox with add-ins for Outlook for Mac. Whether it's translating emails on the fly or updating your notes or project board, you will now be able to accomplish all this and more right from your inbox. These add-ins are also available across Outlook for Windows, iOS and the web, so your favorite apps are always there to help you accomplish tasks quickly. Here's a look at what's new! INTUITIVE COMMANDS AT YOUR FINGERTIPS WITH TOUCH BAR SUPPORT IN OUTLOOK FOR MAC The Touch Bar in Outlook intelligently provides quick access to the most commonly used commands as you work on email and manage your calendar. When composing a new mail or meeting request, the Touch Bar displays the common formatting options. When viewing your calendar, you can switch between different views. And when viewing the reminders window, you can join an online meeting with one tap on the Touch Bar. www.office.com/setup Support for Touch Bar in Outlook for Mac is available to all Office 365 subscribers, as well as all Office 2016 for Mac customers. ACCOMPLISH TASKS QUICKLY WITH NEW ADD-INS Add-ins bring your favorite apps right inside Outlook, so you can accomplish tasks quickly without needing to switch back and forth between email and other apps. Last year, we announced the rollout of add-ins to Outlook 2016 for Mac in Office Insider. We are now making add-ins available to all Outlook 2016 for Mac customers who have Exchange 2013 Service Pack 1 or higher, or Office 365 or Outlook.com mailboxes. Use these add-ins to translate emails on the fly, edit a record in your CRM s
unicornz

Oracle Corporation - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Oracle_Corporation

oralce

shared by unicornz on 25 Jun 07 - Cached
  • Oracle Corporation (NASDAQ: ORCL) is one of the major companies developing database management systems (DBMS), tools for database development, middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.
Wesley Shu

Online File W2.4: - 0 views

higheredbcs.wiley.com/...w2_4.html

enterprise_web intromis

shared by Wesley Shu on 23 Apr 07 - Cached
  • Foundation services: These are the core services commonly used to build Web applications, including business integration, collaboration, content management, identity management, and search. These services vary by customer, and may include others. Integration products: These are components that integrate content, application services, and security from existing systems, such as groupware, ERP, and CRM systems. Portal platform: The platform consists of the personalization, administrative, and knowledge management framework that brings together a broad range of electronic resources in different Web experiences. Composite applications: These are Web applications hosted within the portal that combine services from different systems, which the portal orchestrates in custom business processes.
Wesley Shu

智慧宝典 - 《荀子》 - 0 views

www.ccnt.com.cn/...xunzi2.htm

crm 役物 荀子

shared by Wesley Shu on 02 May 07 - Cached
  • 志意修则骄富贵，道义重则轻王公；内省而外物轻矣。传曰："君子役物，小人役于物。"此之谓矣。
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