The Unexpected Benefits of Rapid Prototyping - Roger Martin - Harvard Business Review - 0 views
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MSLOC Northwestern University on 13 Feb 14Authored by Roger Martin February 11, 2014 Shared by Teresa Torres, MSLOC Student As I've written before, one of the biggest challenges facing designers is that they struggle to get their clients to adopt their design ideas. They hit a 'prove-it' wall: their clients ask for evidence that the design will succeed. The more radical and bold the design, the bigger a problem this is for the frustrated designer.