Brainstorming: More Questions Than Answers - Product Talk - 1 views
-
MSLOC Northwestern University on 08 Mar 14By Teresa Torres, MSLOC Student on her Product Talk blog July 12, 2012 There's been a lot of confusion around brainstorming these days. First, there was the New Yorker article by Jonah Lehrer claiming that brainstorming doesn't work. Scott Berkun wrote a rebuttal arguing Lehrer's logic was flawed. Twitter exploded with comments. I'm going to try to make sense of it all.