Lightbank Invests $650,000 In Walk.by, A New Platform Connecting Local Merchants With O... - 0 views
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consumers browse and follow offline retailers and if one of walk.by's merchants has the product in stock. it will notify the users and they can hold item.
Cinemagram Launches Its Vine Competitor For Short Looping Video On Android | TechCrunch - 1 views
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relaunched as vine competitor
Facebook Launches Partner Categories, 500+ Generic Profiles To Target Ads Better, With ... - 1 views
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The social network is launching partner categories: some 500 "unique groups", with more to come, which are descriptors (one example: "buyers of children's cereals") that match up with relevant people among Facebook's 1 billion+ users. Facebook says that advertisers can "futher refine" the categories by using other targeting options it already offers.
The connected TVs are here… interactive programming & native apps will follow... - 2 views
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covers a number of our trends
MediaPost Publications Alternate Screens Expand TV, Video Audience 04/08/2013 - 0 views
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Bolger pointed out that people are overwhelmingly (91%) using tablets at home, typically in the living room and bedroom. Hence, the rise of two-screen viewing. More than half (53%) of those surveyed by comScore said they use their tablet while watching TV, with more than half of that group (56%) doing activities related to what they are watching.
MediaPost Publications Ad Creation, Native Style 04/05/2013 - 1 views
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mentions buzzfeed, forbes, the atlantic,
MediaPost Publications TV Engagement Heightened By Social Media Interaction 04/08/2013 - 0 views
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Interacting with social media while watching TV drives a 9% increase in program engagement. Viewers accessed social media an average four times during a half-hour program, for a cumulative 26% boost in program engagement.
MediaPost Publications Tablets Up Rates Of TV Multitasking 04/09/2013 - 0 views
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More than three-quarters of respondents -- 77% -- say they are using a computer/laptop or other devices while watching TV, according to Accenture. This is up 16% -- around 60% -- from a year ago.
MediaPost Publications Increase In Customer Service Experiences Shared Via Social Media... - 0 views
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people going to social for writing reviews and looking for reviews
Through AR and digital watermarking, TV viewers see synchronized companion content | Sp... - 3 views
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Visual SyncAR lets TV viewers see companion content through a mobile device that's synchronized with the video being viewed.
Shazam For Clothes Identifies What TV Characters Are Wearing - PSFK - 3 views
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Users can tag TV shows, which will pull up content on the show such as trivia, cast bios and merchandise. It is within this feature, that Shazam is seeking to increase consumer engagement by allowing them to tag the TV show to find out what the cast are wearing, and then link them directly to an online store.
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