Moxie FutureX

vodaphone was named fastest mobile network in germany.they created an ar game where you trap "buffer monsters" all around germany, unload them in vodaphone stores, and win a chance to have a lifetime vodaphone contract.

check into a nokia vending machine, win a chance to win a new phone

communicate with doctors, get lab results, pay co-pay, make appointments through mobile devices

new site that provides personalized beauty recommendations based on reviews from people with similar needs, profile info with some algorithm

The latest news comes from Gas Station TV, which announced it has secured an investment valued at $50 million from Wayne, a GE Energy business, to deploy the new inOvationTVSM media platform to thousands of gas stations nationwide.

a small rfid chip/charm that has medical information.

The X Factor packaging invites Pepsi drinkers to snap a photo of The X Factor and Pepsi logos together and send them to TheXFactor@Pepsi.com. Those who do so will be entered into a contest to win a trip to Los Angeles to see a live broadcast. Mobile photo contributors will also instantly get back links to Pepsi-exclusive videos of The X Factor contestants and behind-the-scenes content.

The online auction site has launched Fashion Outlet, a virtual outlet mall in the US, allowing shoppers anytime to access discounted designer fashion.The new site extends eBay's selection of clothing, shoes and accessories with deals on merchandise direct from a collection of brands and top retailers, including Neiman Marcus Last Call, BCBG, Spanx, Brooks Brothers, Reeds Jewelers, Jockey, William Rast, Fila, Timberland, Custo Barcelona, Hanes, among others.

netflix (streaming) and qwikster (for DVDs)

building fortune teller booths to promote safe sex

PayPal's next generation payment platforms.  person to person "bump" payments and transfers, location based offers that instantly transfer real dollars to your PayPal account for use in a certain store, barcode scanning with price referencing, QR code check-out, instant scan to pay from barcodes to skip the cash register line and a full post-checkout money management platform that let's you choose how to pay, after you've actually paid for it.

bloomingdales campaign - NBC teamed up with AR app GoldRun to let you pose with virtual characters from the new NBS lineup called "THe Playboy Club"

for weekly

voice controlled air conditioner

When users click the peeq button to discover the price of an item, the price drops, as it does every time someone clicks the button. However, once a customer purchases the item, all discounting stops.

another add on to IKEA's manland initiative

IKEA in australia started the "manland" initiative. ipads are built into the carts so people can watch key sports events while shopping.