consumers browse and follow offline retailers and if one of walk.by's merchants has the product in stock. it will notify the users and they can hold item.
The social network is launching partner categories: some 500 "unique groups", with more to come, which are descriptors (one example: "buyers of children's cereals") that match up with relevant people among Facebook's 1 billion+ users. Facebook says that advertisers can "futher refine" the categories by using other targeting options it already offers.
Bolger pointed out that people are overwhelmingly (91%) using tablets at home, typically in the living room and bedroom. Hence, the rise of two-screen viewing. More than half (53%) of those surveyed by comScore said they use their tablet while watching TV, with more than half of that group (56%) doing activities related to what they are watching.
Interacting with social media while watching TV drives a 9% increase in program engagement. Viewers accessed social media an average four times during a half-hour program, for a cumulative 26% boost in program engagement.
More than three-quarters of respondents -- 77% -- say they are using a computer/laptop or other devices while watching TV, according to Accenture. This is up 16% -- around 60% -- from a year ago.
Users can tag TV shows, which will pull up content on the show such as trivia, cast bios and merchandise. It is within this feature, that Shazam is seeking to increase consumer engagement by allowing them to tag the TV show to find out what the cast are wearing, and then link them directly to an online store.