The centerpiece is "The Million Second Quiz," NBC's new live competition series. The show is being marketed as the first fully convergent TV experience, where viewers will be able to watch a 24/7 live stream and play along at home in real time. Contestants first compete online before being selected to appear on air.
In terms of what activities internet users are engaging in on mobile vs. desktop, in Q1 2013 Experian Marketing Services found that US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop. Social networking came in second on mobile, garnering 15% of time spent. Travel also occupied a greater share of time on the mobile internet (9%) compared with the desktop (1%).
The CW app will offer viewers the option of watching new episodes of its programs the day after they air on television. And unlike on other services such as Hulu, you don't have to authenticate with a cable or satellite TV subscription before gaining access to all those new shows, either.
The Brand Creative Fund allows for marketers the ability to be connected with creative filmmakers that are part of the Vimeo's network. It also gives the brand better access to Vimeo's more than 100 million unique visitors a mont
Marketers just got a powerful new way to reach fans on Facebook: interactive images powered by ThingLink.
The popular interactive-image platform officially hit Facebook on Tuesday morning. That means posts there now let fans interact with content embedded "inside" an image - other photos, video or text blocks, for example - without leaving Facebook Timeline.
Tumblr is launching its new mobile ad platform, which will allow brands to advertise their wares from within Tumblr's mobile apps.
Tumblr's mobile ads will be clearly marked as sponsored and users will only see four of them per day.
The sheer volume of images generated on social media is staggering. Between Facebook and Instagram alone, consumers are generating nearly 2.5 billion images every week. Images are becoming so core to the social experience, that Facebook just revamped its feed to be more visual. Add into the mix Pinterest, Tumblr, Polyvore and Wanelo, and it's clear that consumers increasingly prefer to communicate with pictures rather than words.
BevyUp is out to make online shopping a social and collaborative experience for customers. The company helps online retailers turn their websites into social platforms where customers can invite friends to tag along while they shop in their online stores.